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  • How The Instagram Algorithm Works In 2019

    Instagram is a photo and video sharing platform brimming with competition. Whether you own a B2B brand or a B2C brand, you are always competing for homepage feed ranking. If you want to get more engagement and bring more customers on board, you need to work towards getting more and more people to see your content. According to statistics, close to 80 percent of accounts follow a business on Instagram.If you want to get maximum visibility for your content and improve the organic reach for your account, you need t...

    Top 10 Instagram tools for 2019

    Instagram is the ultimate social media marketing platform. For brands and businesses s, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform shopping feature. As such, the audience can make purchases on the platform itself. In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the platf...

    7 Tips On Using IGTV For Business

    Instagram offers various formats and features to help you market your content. In June 2018, Instagram launched Instagram TV or IGTV, a vertical video format that operates as a part of the platform as well as a standalone app. This format has now become an integral part of the platform. With IGTV, you can run long-form videos in the vertical format, bringing a new experience for your audience. To get started, you first need to create a channel for your account. Once you have set up your channel, you can start u...

    A Simplified Guide To Selling With Instagram Shoppable Posts And Stories

    Ever since Instagram launched its in-app shopping feature in February 2018, it has opened the door for many businesses to sell their products on the platform. By using this feature, not only are you offering a great experience for your customers you are also getting a chance to attain a return on all the efforts and money that goes into your social media management. With Instagram shoppable posts and stories, you can directly generate sales on the platform. Head to the ‘Explore’ page on Instagram and you wi...

    7 Tips On How To Grow Your Instagram Account

    Instagram with a 500 million-strong user base, is a lucrative platform to market your skills. If you are an Influencer looking to capitalize on the formats and features of this platform, you need to have a fool-proof strategy in place. No matter what niche you specialize in, you need certain hacks and tips that can help you grow your Instagram account. Instagram allows you access to a target audience as well as brands to collaborate with. In order to achieve your goal of growing your Instagram account, you need...

    Instagram Story Tips, Tricks And Hacks For Brands

    Instagram story is one of the most effective formats to market your brand. Given the fact that Instagram stories appear on top of your feed, as a brand, you should leverage this format to your advantage. Instagram stories are not permanent and expire after 24 hours. However, this short-lived content has enormous potential to take your brand to the next level. When leveraged in the right manner, Instagram stories can help you get the much-needed reach and engagement. Remember, content is king and it can play...

    Instagram Marketing Tips For Travel, Tourism And Hospitality Industry

    If you are in the travel, tourism and/or hospitality industry, Instagram offers a great platform to market your brand. The visual content based platform allows you to showcase destinations, scenic attractions, hotels, markets and more. Whether it is new destinations, hotels, local attractions, food, or experiences, Instagram is one of the platforms that people use to discover these. You should leverage this photo and video sharing platform to get your brand, products and services in front of your target audience...

    How To Use Instagram To Drive Sales For Your Business

    What started as a photo sharing app now has enormous potential to boost presence for your brand. With around 1 billion monthly active users on the platform, you can target multiple audience segments and build traction. Instagram is the perfect platform for building brand presence and gradually engaging your audience.Use Instagram to drive sales for your products. As tough as it may sound, you can actually boost and drive sales for your business on Instagram through a few basic steps. Use these simple trick...

    Must Use Instagram Tools For 2019

    Instagram is the ultimate social media marketing platform. For brands, businesses and influencers, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform feature. As such, the audience can make purchases on the platform itself. In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the pla...

    8 Instagram Mistakes & How To Avoid Them

    The audience today, loves visual content, no matter what age, nationality or gender they are. Instagram is the ultimate video and photo sharing platform. Using it smartly and leveraging its features should be at the top of your agenda as a brand. To help you make your Insta-game strong, we have compiled a list of Instagram mistakes to avoid, along with tips on how to fix these mistakes: #1: Not Using good quality, optimised photos Instagram is where you sell your brand through your photos, making photo conten...

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