How Building Strategic Relationships With Influencers Can Boost Your Brand

Being in a social media-dominated world, different brands use it for different purposes. Some are there to boost the awareness of their brand, and some are there for earning by influencing their audience. However, Valerie Jennings shows that it is possible to combine both. Influencer Marketing is becoming popular nowadays if you’re thinking of promoting your brand. With their immense impact and influence online, how effective is building strategic relationships with influencers to your business? Influencers Can ...

How to Build Brand Awareness on Social Media

Social media is a platform where you can market and sell your brand and that too at a very low cost. However, you have to be mindful of the ever-increasing competition that is there for capturing the attention of your audience. When nearly 91 percent of retail brands are using at least 2 to 3 social media channels to promote their respective brands, you can imagine the level of competition that is there on the platforms. Building brand awareness among your audience in the presence of such huge competition can...

Top Influencer Marketing Campaigns You Should Know

Huda Kattan’s story of success from being a beauty blogger to starting a $ 2.1 billion-worth beauty line, is one that speaks for every Influencer out there. Influencers being avid content creators have become an indispensable part of every brand’s marketing strategy. In fact, the Influencer marketing industry is expected to become a 10 billion dollar industry by 2020. These numbers are evidence that Influencer partnerships are going to become central to brand marketing campaigns. The HUDA Beauty story is onl...

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