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    • 7 Tips On Using IGTV For Business

    Social Media Marketing
    Instagram offers various formats and features to help you market your content. In June 2018, Instagram launched Instagram TV or IGTV, a vertical video format that operates as a part of the platform as well as a standalone app. This format has now become an integral part of the platform. With IGTV, you can run long-form videos in the vertical format, bringing a new experience for your audience. To get started, you first need to create a channel for your account. Once you have set up your channel, you can start u...

    IGTV or YouTube- can IGTV take over the video-content sharing giant, YouTube?

    Content Marketing, Social Media Marketing
    On June 20, 2018 Instagram launched its own standalone vertical video application, IGTV. A tool that allows you to create and upload videos in the vertical format, this tool is now being pitted against YouTube. With about 1 billion users on Instagram, IGTV is at the advantage of leveraging its huge user base. YouTube, on the other hand boasts of 1.9 billion monthly active users. Many video sharing platforms like Vimeo and Vines came, but none could match up to this video -sharing giant. Instagram is a very ...

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