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    • IGTV or YouTube- can IGTV take over the video-content sharing giant, YouTube?

    Content Marketing, Social Media Marketing
    On June 20, 2018 Instagram launched its own standalone vertical video application, IGTV. A tool that allows you to create and upload videos in the vertical format, this tool is now being pitted against YouTube. With about 1 billion users on Instagram, IGTV is at the advantage of leveraging its huge user base. YouTube, on the other hand boasts of 1.9 billion monthly active users. Many video sharing platforms like Vimeo and Vines came, but none could match up to this video -sharing giant. Instagram is a very ...

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