Hashtags are one of the most relevant discoverability tools on social media. With hashtags, you can index your content as a part of the huge pool of content on social media. As a brand, you want to reach out to everyone, even those who aren’t your followers. Every time you add a hashtag to your posts, it becomes a part of the content pool. As such, whenever someone will look up that hashtag, they will find your content amongst various other content posts using the same hashtag. If you haven’t inculcated has...