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Hashtags are important discoverability metrics. Whether it is branded hashtags such as Lays’ #DoUsAFlavor or a simple category/niche hashtag like #travel, using these can help you get more people to see your content. The more people see your content, the better the engagement rates.
You may already be using hashtags but are you doing it right?
Your hashtags as well as how you use them can play an important role in making or breaking your game. If you are using too many hashtags, for instance, it may end...
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Hashtags are one of the most relevant discoverability tools on social media. With hashtags, you can index your content as a part of the huge pool of content on social media. As a brand, you want to reach out to everyone, even those who aren’t your followers. Every time you add a hashtag to your posts, it becomes a part of the content pool. As such, whenever someone will look up that hashtag, they will find your content amongst various other content posts using the same hashtag.
If you haven’t inculcated has...
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Instagram recently announced that it’s algorithm has changed yet again. With all these new changes, it will only get harder to be discovered on Instagram in 2018 and you might need all the help you can get - that includes hashtags.
You are probably wondering how Instagram hashtags work in 2018, especially now that all the rules have changed. Fear not, we’re going to tackle all your questions and provide you with tips on how to use Instagram hashtags to grow your business effectively.
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