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  • 9 Top Facebook Advertising Tools For Marketers

    Facebook gives you the access to reach out to more than 2 billion users.  Boosting your engagement, increasing click-through rates or raising conversion rates, Facebook offers the opportunity to use the platform to achieve all these goals. But how do you achieve these goals?  You can do so by using Facebook advertising tools. Facebook business page is the most cost-effective way of carrying out your marketing goals and generating leads. Since Facebook has such a wide net of users, you should use this tool prov...

    8 Ultimate Tips To Create Captions For Facebook That Maximize Conversions

    Facebook continues to be one of the most widely used social media platform today. Initially, Facebook was a social media channel used for connecting with friends and relatives. It has now transformed into a sought-after platform for businesses to market their brands. Facebook is an important part of your social media marketing strategy. You need to have a Facebook page in order to market your brand effectively. But just having a Facebook page is not going to achieve anything. You need to publicize your content, ...

    How does Facebook algorithm work and a step-by-step guide on how to make it work for you

    Even as Facebook enters its 15th year, the number of users keeps increasing. This makes it the most relevant platform for brands and businesses to showcase and market their products. At the beginning of this year, Facebook CEO, Mark Zuckerberg made the announcement about the many changes that will be brought about in the newsfeed algorithm to ‘enhance’ the user experience. Many brands and businesses were left concerned over the sudden turn of events. Almost immediately after the announcement, Facebook newsfe...

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