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Social media marketing is an incredible opportunity to connect with your audience in an intimate, immediate way - but at the same time, it's also true that not all social networks are created equally.
Someone who signs up for Twitter is looking for a very different experience than they are on Instagram, LinkedIn or even Facebook. As one of the oldest social networks in existence, Facebook is also perhaps the most versatile. It's business model has pivoted in a number of interesting ways over the years, meaning t...
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Ever since its inception in August 2015, Facebook Live has been one of the top-most platforms for engagement. Facebook live has a huge fan base amongst entertainment industry enthusiasts. Not only for entertainment, but Facebook Live is also a great source for sharing informative content and for showcasing the human-side of a brand. It doesn’t take time to get any video viral on the platform and that is why every B2B company should tap into the potential of live streaming content.
Facebook Live, with more than...
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Ecommerce advancement has gone through several changes and it is up to business owners to come up with plans, strategies and actions to make their brand appealing to consumers. There are effective ways for business owners to use digital marketing to their advantage and this is where Facebook audience insights and social media marketing enter the scene.
What are the key elements available for Facebook audience insight?
If you are one of those business owners who are opting to build your brand in the ...
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Facebook is an ever-changing entity. What remains and what changes with time in the world of Facebook Ads can only be understood through constant research, and testing. Despite all the criticism, Facebook Ads still remain one of the top tools for your social marketing strategy. The amount of traffic generated by Facebook serves the purpose of marketing your brand effectively.
Facebook introduced major changes to its ads’ platform in 2018 provoking adjustments to your Ads’ strategies. Whether you are star...
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So, you have set up a page on Facebook and started posting content on the platform. But how do you know if your Facebook activity is helping you attain the results that you are looking for?
After all, you are putting the time, money and efforts into creating a good strategy for your brand on Facebook. You need to measure if your branding on Facebook is working or not.
As a part of your strategy for branding on Facebook, you need to constantly assess how your page activity is faring on the platform. Â For th...
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If you are a brand or business, then your presence on Facebook is extremely vital for reaching out to your target audience. Each brand aims to post content with a view to promote their business among Facebook users. You put in an effort to curate and create content, but how do you know if the posts that you put on Facebook are getting you the desired response?
With the help of insights and information, even passive interactions can be converted to active conversations. Likes and comments are not the only par...
