Facebook boasts of a huge user base of more than 2.3 billion people. By leveraging this platform to market your brand, you can get access to a huge audience.  Facebook marketing is no easy feat to ace. Keeping up with the algorithm is crucial to stay ahead of your competitors. But with the help of […]

Social media marketing is an incredible opportunity to connect with your audience in an intimate, immediate way – but at the same time, it’s also true that not all social networks are created equally. Someone who signs up for Twitter is looking for a very different experience than they are on Instagram, LinkedIn or even […]

Ever since its inception in August 2015, Facebook Live has been one of the top-most platforms for engagement. Facebook live has a huge fan base amongst entertainment industry enthusiasts. Not only for entertainment, but Facebook Live is also a great source for sharing informative content and for showcasing the human-side of a brand. It doesn’t […]

  Ecommerce advancement has gone through several changes and it is up to business owners to come up with plans, strategies and actions to make their brand appealing to consumers. There are effective ways for business owners to use digital marketing to their advantage and this is where Facebook audience insights and social media marketing […]

Facebook is an ever-changing entity. What remains and what changes with time in the world of Facebook Ads can only be understood through constant research, and testing. Despite all the criticism, Facebook Ads still remain one of the top tools for your social marketing strategy. The amount of traffic generated by Facebook serves the purpose […]

So, you have set up a page on Facebook and started posting content on the platform. But how do you know if your Facebook activity is helping you attain the results that you are looking for? After all, you are putting the time, money and efforts into creating a good strategy for your brand on Facebook. […]

If you are a brand or business, then your presence on Facebook is extremely vital for reaching out to your target audience. Each brand aims to post content with a view to promote their business among Facebook users. You put in an effort to curate and create content, but how do you know if the posts that you […]