If you are using the different social media channels for marketing your brand, you sure know relying on organic reach alone, may not be sufficient. Particularly, on Facebook, the introduction of the new feed ranking algorithm, reaching your audience has become more difficult. You also know that paid Ads on Facebook provide a platform which allows you to share your content with your audience. You want your audience to take action, increase your conversions and on-board more people as customers. For this, you need...