Upcoming Digital Marketing Tools in 2019 To Watch Out For

Gone are the days when customers would have to wait for TV commercials to catch a glimpse of the products/ brands they liked. As of December 2018, close to 4.1 billion people are using the internet to discover brands, gather more information about them and purchase products online.  Having a digital presence alone, will not help you achieve your goal. You need to have a strong plan of action for building an online presence. Most brands are using digital media to leave their digital footprints, and push up their...

All That You Need to Know About Phishing Scams

When it comes to marketing your brand, there are various channels and platforms that you can rely on.  Social media is one of the top platforms where you can engage your followers. In fact, there are numerous social media tools out there that help facilitate your social media marketing efforts.   At the same time, email remains one of the most reliable channels for you to stay in touch with your followers. That said, it’s not without its vulnerabilities. Phishing attacks are particularly important to guard...

6 Ways In Which Social Media Can Help Boost Your SEO Efforts

Why SEO? Business websites have become an important way of interacting with your target consumer sector. You may have content, creativity, and information on your website but does everyone know about your website?  A consumer who requires goods or services might simply search for its providers on search engines like Google and obtain a list of several similar vendors of goods and services. Now, a consumer can simply click on one of the initial results and fulfill his demands. So, it becomes a challenge for a...

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