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  • How To Create The Perfect Social Media Posts

    In roughly a decade, social media has grown from something of a novelty into one of the major forms of communication on the planet. When's the last time you picked up the phone and actually gave someone a call for no other reason than that you wanted to talk to them? It probably doesn't happen very often. But you'll fire off a tweet or send them a message on Facebook in a matter of seconds - and there are literally billions of people around the world who feel the exact same way. For brands, however, one of the mo...

    Role Of Influencer In 2019

    The power of peer reviews cannot be underestimated, as you can see from the growing followers of Influencers in social media programs. If you haven’t been tapping into the potential of Influencer marketing to leverage this power, you should be doing it right now. Influencer marketing is a strong multi-billion industry and is one of the most popular social media marketing tactics. The year 2018 saw many evolutions, updates, and changes in the social media industry. From changes in the privacy policy on Faceboo...

    7 Tips On How To Use Instagram Ads Effectively

    On a platform that has about 25 million brand profiles competing against one another, organic reach is undoubtedly a difficult feat to ace. Whatever your goals may be, you are not only competing against a large number of brands present on the platform, but also a user base of about 1 billion active monthly users. Instagram announced that 3 main elements, namely Interest, Recency and Relationship, will determine what a user will see on their Instagram feed. As a result, relying on organic reach alone may not be ...

    Use Instagram For Your Business Effectively With These 7 Tips

    Instagram has evolved over the years, bringing in many new features and tools that enhance the user experience. Starting as a photo sharing app, this social media channel has segued into a platform where you can share your content in many different forms. Instagram offers photos, stories, videos, and so many tools to refine and enhance your content. You can use Instagram for business to create awareness about your brand, build a brand image, engage the audience with your content, increase conversion rates and en...

    6 Steps On How To Manage A Social Media Crisis

    Posted a photo with the wrong caption?  Forgot to mention the details about the live stream? Such minor mistakes can be easily corrected. These could hardly cause a critical uproar against your brand. But what if you get engulfed in a social media crisis that affects your brand image and breaks audience’s trust? A social media crisis should be handled with utter sensitivity and care. One wrong step and you could end up ruining your company reputation completely. Damage control should be quick and well planned...

    How does The Instagram Algorithm Work And How To Make It Work For You

    Instagram has been the fastest growing Social Media app currently, with over a billion active monthly users on their platform. Needless to say, this highlights massive opportunities for brands, influencers and other profiles to reach more relevant people and thus more customers. But that also means that you have more competition to make your voice heard. Understanding how the Instagram algorithm works is the key to growth on Instagram and standing out from the other billion profiles fighting for the users’ attent...

    6 Tools To Know Your Social Media Engagement

    Your Social media standing is the currency of today’s age. The number of followers tell us how big your influence is. Unsurprisingly, every person and brand is racing to get more followers. But looking at the followers is just half the equation, as you also need to know how active and useful these followers are. This is where social media engagement comes in, adding another dimension to the formula. What is Social Media Engagement? Engagement is the ratio of how many people interact with your content when compa...

    9 Top Facebook Advertising Tools For Marketers

    Facebook gives you the access to reach out to more than 2 billion users.  Boosting your engagement, increasing click-through rates or raising conversion rates, Facebook offers the opportunity to use the platform to achieve all these goals. But how do you achieve these goals?  You can do so by using Facebook advertising tools. Facebook business page is the most cost-effective way of carrying out your marketing goals and generating leads. Since Facebook has such a wide net of users, you should use this tool prov...

    8 Ultimate Tips To Create Captions For Facebook That Maximize Conversions

    Facebook continues to be one of the most widely used social media platform today. Initially, Facebook was a social media channel used for connecting with friends and relatives. It has now transformed into a sought-after platform for businesses to market their brands. Facebook is an important part of your social media marketing strategy. You need to have a Facebook page in order to market your brand effectively. But just having a Facebook page is not going to achieve anything. You need to publicize your content, ...

    The Ultimate Guide To YouTube Analytics

    The way video is consumed is changing fast. A report by Cisco suggests that by 2021, 80% of all traffic on the internet will be video-generated. And when you talk about videos, you have to mention YouTube. YouTube is great, but also weird. It can be extremely useful or completely pointless. The type of content on YouTube ranges from life-hacks and tutorials to “Lord Voldemort laughing like a retard for ten hours”. Why am I mentioning all this? Because it shows how diverse and vast YouTube’s audience is....

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