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  • How does The Instagram Algorithm Work And How To Make It Work For You

    Instagram has been the fastest growing Social Media app currently, with over a billion active monthly users on their platform. Needless to say, this highlights massive opportunities for brands, influencers and other profiles to reach more relevant people and thus more customers. But that also means that you have more competition to make your voice heard. Understanding how the Instagram algorithm works is the key to growth on Instagram and standing out from the other billion profiles fighting for the users’ attent...

    8 Tools To Know Your Social Media Engagement

    Your Social media standing is the currency of today’s age. The number of followers tell us how big your influence is. Unsurprisingly, every person and brand is racing to get more followers. But looking at the followers is just half the equation, as you also need to know how active and useful these followers are. This is where Social media engagement comes in, adding another dimension to the formula. What is Social Media Engagement? Engagement is the ratio of how many people interact with your content when compa...

    9 Top Facebook Advertising Tools For Marketers

    Facebook gives you the access to reach out to more than 2 billion users.  Boosting your engagement, increasing click-through rates or raising conversion rates, Facebook offers the opportunity to use the platform to achieve all these goals. But how do you achieve these goals?  You can do so by using Facebook advertising tools. Facebook business page is the most cost-effective way of carrying out your marketing goals and generating leads. Since Facebook has such a wide net of users, you should use this tool prov...

    8 Ultimate Tips To Create Captions For Facebook That Maximize Conversions

    Facebook continues to be one of the most widely used social media platform today. Initially, Facebook was a social media channel used for connecting with friends and relatives. It has now transformed into a sought-after platform for businesses to market their brands. Facebook is an important part of your social media marketing strategy. You need to have a Facebook page in order to market your brand effectively. But just having a Facebook page is not going to achieve anything. You need to publicize your content, ...

    The Ultimate Guide To YouTube Analytics

    The way video is consumed is changing fast. A report by Cisco suggests that by 2021, 80% of all traffic on the internet will be video-generated. And when you talk about videos, you have to mention YouTube. YouTube is great, but also weird. It can be extremely useful or completely pointless. The type of content on YouTube ranges from life-hacks and tutorials to “Lord Voldemort laughing like a retard for ten hours”. Why am I mentioning all this? Because it shows how diverse and vast YouTube’s audience is....

    8 Instagram Photo Editing Apps To Improve Your Feed

    Instagram is a 500-billion users’ strong platform today. About 25 billion brands have set up their business profiles on Instagram. A photo and video sharing platform, Instagram be a very lucrative channel to grow your business. On Instagram, you not only get to publicize and create awareness about your brand but also engage with people and turn them into customers. But using visual content to entice users into engaging or buying your products is no cakewalk. You are competing against a large number of brands f...

    How To Use Facebook Messenger To Grow Your Business

    Facebook is one of the most widely used platforms today. In fact, there are more than 2 billion monthly active users on Facebook today. At the same time, there are close to about 50 million businesses on Facebook. Imagine competing against so many brands when the Facebook algorithm has already made it difficult for your posts to appear before your target audience. The competition for organic reach is already very high, and while Facebook Ads can be helpful, Facebook has another feature meant for businesses. Brands ...

    Best Time To Post On Social Media in 2018

    Numbers are proof that people are using social media extensively around the world. People of almost all age groups, coming from different walks of life are using social media for different purposes- for entertainment, for knowledge or for connecting with the community. Social media is also coveted as the most cost-effective marketing medium. Leveraging the power of these platforms, in this sense, should be done with maximum efficiency. You should make the most of this platform to get maximum benefits. Engagin...

    How to Craft The Best Instagram Bio For Business

    Instagram is the ultimate social media platform today. It has close to 800 million monthly active users. What’s more, as a photo and video sharing social media app, Instagram provides a platform to businesses to showcase their products and run creative campaigns. Statistics show that a huge percentage of Instagram users follow a business on Instagram. With Instagram’s infinite potential as a platform for growing your business, you have to strategies your Insta-game as efficiently as possible. To make the ...

    8 Best Social Media Tools To Grow Your Business In 2018

    Gone are the days of relying on door-to-door marketing, making face to face pitches to customers and television and print ads and commercials. As the number of social media users is only going up, if you are not using one or more of these platforms to grow your business, then you are missing out on a very good opportunity. Facebook, Twitter, Instagram, YouTube, these are all household terms today and users are actively using and exploring these platforms. These free platforms provide you with the opportunity to ...

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