How to Build a Social Media Strategy in 5 Easy Steps

What do you spend more time on, your computer and phone or the TV and the newspaper? If you are reading this, it’s very likely that the former was your answer. No wonder Social media marketing has suddenly grown so much in the past few years, as every brand understands the importance and usefulness of having a solid Social Media marketing strategy. If you are still figuring out why posting consistently on Instagram and Facebook is not getting you any results, this guide on how to make a Social Media marketing...

6 Ways In Which Social Media Can Help Boost Your SEO Efforts

Why SEO? Business websites have become an important way of interacting with your target consumer sector. You may have content, creativity, and information on your website but does everyone know about your website?  A consumer who requires goods or services might simply search for its providers on search engines like Google and obtain a list of several similar vendors of goods and services. Now, a consumer can simply click on one of the initial results and fulfill his demands. So, it becomes a challenge for a...

6 Tips For Creating A Powerful Content Marketing Strategy

The best marketers always keep their knowledge updated and try unique strategies to establish their position in the market. Along with technology, the way any product or service is marketed is evolving rapidly. Be it online or offline, content is the base for any organization’s success. Content Marketing is not only limited to creating and distributing content but also requires you to follow a strategic approach. A well-planned process will help you generate leads, improve branding and fulfill all your busine...

How To Create The Perfect Social Media Posts

In roughly a decade, social media has grown from something of a novelty into one of the major forms of communication on the planet. When's the last time you picked up the phone and actually gave someone a call for no other reason than that you wanted to talk to them? It probably doesn't happen very often. But you'll fire off a tweet or send them a message on Facebook in a matter of seconds - and there are literally billions of people around the world who feel the exact same way. For brands, however, one of the...

Role Of Influencer In 2019

The power of peer reviews cannot be underestimated, as you can see from the growing followers of Influencers in social media programs. If you haven’t been tapping into the potential of Influencer marketing to leverage this power, you should be doing it right now. Influencer marketing is a strong multi-billion industry and is one of the most popular social media marketing tactics. The year 2018 saw many evolutions, updates, and changes in the social media industry. From changes in the privacy policy on Faceboo...

7 Tips On How To Use Instagram Ads Effectively

On a platform that has about 25 million brand profiles competing against one another, organic reach is undoubtedly a difficult feat to ace. Whatever your goals may be, you are not only competing against a large number of brands present on the platform, but also a user base of about 1 billion active monthly users. Instagram announced that 3 main elements, namely Interest, Recency and Relationship, will determine what a user will see on their Instagram feed. As a result, relying on organic reach alone may not be ...

Use Instagram For Your Business Effectively With These 7 Tips

Instagram has evolved over the years, bringing in many new features and tools that enhance the user experience. Starting as a photo sharing app, this social media channel has segued into a platform where you can share your content in many different forms. Instagram offers photos, stories, videos, and so many tools to refine and enhance your content. You can use Instagram for business to create awareness about your brand, build a brand image, engage the audience with your content, increase conversion rates and en...

6 Steps On How To Manage A Social Media Crisis

Posted a photo with the wrong caption?  Forgot to mention the details about the live stream? Such minor mistakes can be easily corrected. These could hardly cause a critical uproar against your brand. But what if you get engulfed in a social media crisis that affects your brand image and breaks audience’s trust? A social media crisis should be handled with utter sensitivity and care. One wrong step and you could end up ruining your company reputation completely. Damage control should be quick and well planned...

How does The Instagram Algorithm Work And How To Make It Work For You

Instagram has been the fastest growing Social Media app currently, with over a billion active monthly users on their platform. Needless to say, this highlights massive opportunities for brands, influencers and other profiles to reach more relevant people and thus more customers. But that also means that you have more competition to make your voice heard. Understanding how the Instagram algorithm works is the key to growth on Instagram and standing out from the other billion profiles fighting for the users’ attent...

6 Tools To Know Your Social Media Engagement

Your Social media standing is the currency of today’s age. The number of followers tell us how big your influence is. Unsurprisingly, every person and brand is racing to get more followers. But looking at the followers is just half the equation, as you also need to know how active and useful these followers are. This is where social media engagement comes in, adding another dimension to the formula. What is Social Media Engagement? Engagement is the ratio of how many people interact with your content when compa...

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