Gone are the days of relying on door-to-door marketing, making face to face pitches to customers and television and print ads and commercials. As the number of social media users is only going up, if you are not using one or more of these platforms to grow your business, then you are missing out on a very good opportunity.
Facebook, Twitter, Instagram, YouTube, these are all household terms today and users are actively using and exploring these platforms. These free platforms provide you with the opportunity to share about your brands and convert users and visitors into customers.
However, you are not the only brand trying to onboard new customers and grow your business. All social media channels are brimming with competition for more customers and you need to step up your campaigns to fulfil this goal.
If the social media landscape is buzzing with competition, there is also no dearth of social media tools to drive a campaign for your business. A good marketing campaign in today’s time should leave no social media platform unmarked. So, it is to gain this extra edge against your competitors that you should use social media tools to promote business.
We have compiled a list of 8 social media tools to drive a campaign. This list will also give you an answer to:
- What is the best social networks managing app?
- Which are some good tools to measure social reach?
- What are some helpful tools for marketing?
1. Unbox Social
In order to grow on any platform or industry, you need to analyse your performance. Same goes for social media.
While there are local analytical tools available for some apps, not all of them offer an in-depth analysis. And as a social media manager, what could be better than analysing your performance across platforms using a single tool?
Unbox Social is a social media analytical tool that gives you an in-depth analysis of your handles on Facebook, Youtube and Instagram. Using this tool is pretty easy and you can track various metrics to measure your performance. Apart from that, the metrics are also bifurcated on the basis of audience, stories and posts. This makes your analysis process easier and quicker.
Another feature that is a big hit, is the news feed. The home page of Unbox displays a news feed that is curated just for you, by you. Why is this so cool? Because it keeps you updated about what’s happening in your industry and you don’t miss out on anything. Get a glimpse of the tool by signing up for a free trial.
BuzzSumo is a tool to measure social reach. This tool comes with a number of features such as brand monitoring, content insights and competitor research.
BuzzSumo’s feature of powerful content insights lets you identify the content that your audience relates with and optimizes your content marketing strategy to drive engagement. Through their reports and insights, you can gain valuable information to enhance your campaigns.
It covers topics content overview, analysis of your content across various social media platforms, snapshots of most shared domains by social network. It also allows you to analyze the content length, headlines and publishing dates.
3. Social Drift
Social Drift is used by biggies like McDonalds and others. It works well as a social media tool for marketing. It is a tool targeted at Instagram marketing.
Through Social Drift’s step by step process of automated targeted marketing, you can achieve a lot.
With Social Drift, you can do targeted marketing by customized settings of your choice and select activities that you would want Social Drift to automate for you. Next, all you have to do is wait for the tool to do its magic while you complete other tasks.
This tool uses AI to optimise your account and ensure growth through weekly/monthly reports, making it a very good social media tool to drive a campaign.
Buffer is a social media tool to drive a campaign involving different social media platforms. It offers a single dashboard where you can manage different social accounts.
Through this tool, you can add queue up content, set your posting schedule and Buffer automatically shares the content by your schedule.
Another product that Buffer offers as a tool to measure social reach and drive traction is Buffer Reply. It comes with features that make it convenient for you to smoothly coordinate tasks within teams, filters conversations that are important for you and provides snapshots of your conversations.
Buffer’s Analyze helps you track your performance through meaningful stats and facts on your social media marketing and get insights on which content performs best.
Hootsuite is a multifaceted social media tool to drive a campaign and promote business. It covers almost all the major social media channels like Facebook, Instagram, Twitter, YouTube and Pinterest.
It offers the multiple features of scheduling your content, monitoring what you’re sharing and curating content for you. Apart from that, it comes with a feature of analytics for social media. Here, you can get reports and insights on your performance on the social media front.
By providing for the team management feature, Hootsuite makes teamwork a smooth process for you. It also comes with features that protect your brand from social media risks.
Agorapulse is one such media tool to grow your business that caters to various aspects of social media growth. It comes with these features – ‘Engage’, ‘Publish’, ‘Collaborate’, ‘Audience’, ‘Measure/Report’
Engage allows you to follow all the inbound messages, comments etc. This feature comes with a spam detector and also allows you to get a peek at the person who commented or messaged you.
The Publish feature allows you to set your publishing schedule and allows for management, editing, scheduling and posting through Agorapulse.
With Measure/Report feature, you can track your performance against the various metrics on social media platforms. You can get insights about engagement, outreach, customer service audits etc.
The Collaborate feature is designed for your teams to work in sync across different social media platforms.
With the Audience feature, you can monitor your audience, find top followers, follow up on all conversations with customers and also send custom notes to them.
Video content is the most sought-after content today and is in fact referred to as the ‘Future of content marketing’ every now and then. Animoto in this sense is the ultimate tool to drive a marketing campaign.
Animoto comes with special features for marketing your business through the use of videos. In just 3 steps, you can create impressive marketing videos for your brand with the help of Animoto.
It comes with video templates to create and customize your campaigns. Here you can create content for promotions, ads, editorial content, how-to guides, seasonal sales and so much more. On your video storyboard, you can add images and videos and then edit and customize these as per your choice, with the option of choosing songs from Animoto’s music library.
Animoto also comes with the feature of producing your videos and then sharing these through Facebook, Instagram, YouTube and even via email.
Do we even need to reiterate how important visual content is for your business?
Visual content is a more preferred type of content than textual content. To pick up your visual content marketing strategy, Canva can be very helpful.
Canva comes with templates designed for different social media platforms ranging from Facebook to Instagram to YouTube thumbnails to Email invitations and even twitter header. On Canva, you can also go for infographics to make your content even more insightful and interesting, with elements of bar graphs, numbers, text, pictures, vectors etc.
It also comes with photo editing features and offers an exhaustive list of free badges and icons. You can add textures, frames and do so much more to create excellent visual content.
Apart from the tools mentioned above, here are a few more tools that help you tweak your photos, texts and much more:
- Crello for graphic designing with 10,000 free templates
- Fastory for Instagram stories
- PixelMe, URL shortener for savvy metrics
- Promo, for marketing videos
- Tagwin for Instagram contests and giveaways
- Planable, a command center for social media teams
We hope that you have found a sense of direction with this list of social media tools to grow your business in 2018. It can be a daunting task to pick one tool since there is hardly any single tool that fits the bill.
We would only recommend you to pick different tools for different goals of your marketing campaign and go for the kill. Only to make it more convenient for you, here is a snapshot of all the tools and what each of these entail for your business:
- Sprout Social for content management and publishing
- BuzzSumo for content analysis
- Social Drift for automated Instagram marketing
- Buffer for multi-platform content sharing and insights
- Hootsuite for content curation, scheduling analytics and teamwork management
- Agorapulse for insights, audience interactions, automated publishing of content
- Animoto for simplified video creation
- Canva for enhancing visual content
So, which all tools are you picking to get your social media game going? Tell us in comments.