Business websites have become an important way of interacting with your target consumer sector. You may have content, creativity, and information on your website but does everyone know about your website? A consumer who requires goods or services might simply search for its providers on search engines like Google and obtain a list of several similar vendors of goods and services.
Now, a consumer can simply click on one of the initial results and fulfill his demands. So, it becomes a challenge for all website owners to top the search engine results. This is where SEO steps in. SEO or Search Engine Optimisation is a dedicated set of principles that can help you optimize your website for several search engine algorithms and boost your search engine rankings.
In simple terms, the whole process is divided into two parts- On-page SEO and Off-page SEO.
On-page SEO involves a practice of optimizing individual pages of your website. This includes URL, Title tags, Meta description tags, Alt tags etc. While off-page SEO is a practice of building quality and relevant backlinks from trustworthy websites.
One of the off-page SEO practices involves building links from social media sites like Facebook, Twitter and LinkedIn.In the SEO world this practice of building backlinks from social media is also referred to as social signals.
SEO in Tandem with Social media
There are several ways to help you achieve this target and various platforms where you can strive to boost your SEO efforts. Social Media, in this age, is imperative to the success of your organization and it proves to be a valuable platform for all marketing efforts.
To keep it straight, a search engine like Google does not take into account your social media engagements to affect the rankings of your website in a search result. But there are some ways in which a marketer can use social media as an ad hoc to their SEO efforts. We shall list such 6 ways in which social media could be a tool to improve your SEO efforts.
1. Sharing is Primary
Social media has a massive number of users under one roof. For example, Facebook has over 1 billion monthly active users out of which about 600 million people are mobile users. Twitter has 326 million monthly active users. Now that’s a staggering number. To top it off, these platforms work on a worldwide basis. So, the gamut of engagement one can receive is massive.
These platforms provide its users with an option to share whatever they like with their friends and family. This gives rise to an opportunity for a marketer to enhance the growth of its website. Through such shares, more and more people get to know of the website and starts visiting it and this increases traffic to the website thereby helping in stepping up the rankings organically.
2. Brand Loyalty
By building a social media presence, businesses are able to be among people even when such people are not at a brand store or website physically. This helps keep consumers updated with latest and upcoming products from such brands. In the process, it helps prevent consumers from migrating to substitute brands and increases brand loyalty. As a result, frequent searches about the brand takes place and results can be more specific.
Fact Check: As of 2017, by a report published by NetMarketShare, Google accounted for over 79% of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%.
3. Brand Awareness
The main purpose behind marketing is building a popular brand that people look forward to. Businesses build several strategies to engage brand with people. This may involve rewards for sharing, discount coupons, and brand gifts. This shall encourage people to share such pages.
Through relative shares and likes, more and more people get to know about the existence and offerings of a brand. New consumers also have an option to check out the brands and businesses from their website. It somehow creates a positive impression on people’s mind and results in specific website searches which can boost SEO efforts.
4. Gathering Insights
Various businesses which are mainly involved in consumer goods tend to take to social media to understand the changing needs and desires of people. These days, new products and developments spoil people for choices, so it becomes quite important for brands to associate and engage with people on topics such as new product demands, their desired lifestyle, their expectations and the like.
An SEO company needs to gain an insight into such matters so that the marketing techniques and data optimization could be done to the fullest.
In fact, there are social media tools such as Unbox Social, which helps you derive insights about your brand on social media. You can build an effective, fool-proof strategy for your brand based on insights derived from your tool and get a good ROI on your social media efforts.
5. Local reviews
Sometimes search engine rankings are also location based. What it means is that when your business is at a particular location, it will climb up the search results in that location. This can be better boosted with the help of people who have already visited you. Reviews help common people to gain an overview of what to expect from your business.
Also, more the reviews, greater are the chances to top the search results. A search engine strives to give its users the most favorable results, and a reviewed business gives more clarity in this matter. It can substantially aid your SEO efforts.
6. Content is the Backbone
Good things are reserved for the last, hence the most important of all is content. Good content will have a great following always. It does not matter whether you are a new business or an old one, if your content is good then you will command attention. Social media is of great help with content curation.
You can arrange open forums on any social media platform of your choice and gather data on your biggest flaws and strengths. People can engage in constructive criticism or positive appreciation based on their experience. As a marketer, you can also conduct polls on how did the product or service fair with general consumers. And most importantly, social media is the best place to generate hype for any new product. It can be of any form. From creating interesting and amazing social media visuals for your content to publishing latest trends on your blog, content serves you the best.
Well, we can easily conclude that social media is an undeniable part of current marketing and SEO practices. As a marketer, you need to take into account and optimize your social media throughout. Just by providing backlinks of your website on social media pages, you can simulate traffic onto your website and rank up search results.