How to Start a Social Media Agency (9 Actionable Steps)

social media agency

The number of social media users globally, at the beginning of this year, was around 2.82 billion. With a strong year on year growth in the numbers, you can imagine how important it is for brands to have a social media presence going into 2020. Because there are 100s of agencies providing social media services, going in 2020- start with a focus on providing services to one particular industry/sector – be it entertainment or sports or IT, etc. Then a few months down the line, spread slowly and steadily across other sectors.

In this context, growing social media usage has pushed brands to invest in a good Social Media Marketing Agency that can help them scale up. With a view to focus on larger business goals, brands are bringing in third-party social media marketing agencies. Hiring a third-party team of experts sometimes works better for brands than involving an entire unit.

As a result, starting a Social Media Marketing Agency has become one of most lucrative business ideas.

You too can start your own social media marketing agency going into 2020 and make the most of the booming demand.

Here’s our comprehensive guide on how you can start a Social Media Marketing Agency in 2020:

1. Assess Your Social Media Expertise and Scale up on Your Skills

Whether you are a one-man army or a team of professionals, you need to be a seasoned social media marketing expert. Before you approach a brand with your social media services, you should assess where you stand. Study the in-demand skills in the industry and scale up on your skills accordingly.

Identify top-demand services in the industry. Do you have the skills and expertise that are in demand? Are you equipped enough to provide social media marketing solutions?

When you pitch to a potential client, your social media skills should be strong and sharp. SEO marketing, knowledge of analytics tools, content marketing etc. are some of the top skills in demand in the industry. If you want to start a social media agency in 2020, having expertise in these aspects is essential. Many brands are on the lookout for solutions regarding these aspects of their social media plans.

2. Build your Portfolio of Services

Based on your team’s skillsets and levels of expertise, build a portfolio of services that you would want to offer to your target audience. You need a portfolio of services to build and execute your business strategies. You cannot approach brands without clarity on the solutions that you are willing to offer.

Do you offer a social media analytics tool? Do you specialize in providing content marketing solutions? OR do you offer both these solutions?

Scan your industry to find out track competitors and identify potential opportunities.

Also, you will have to set the price for each of the solutions or packages that you are offering. Having a portfolio will provide clarity in this aspect as well.

3. Set Up Your Website


Social media marketing agency, Setting up social agency business website

Once you have built your portfolio of services, it is time to go live. Gone are the yellow pages’ days when people would scan through pages to find information on a company.  Today, all your potential clients expect a website to gather more information about your company.

Create your company website with all the details about the services that you offer, about your/your team’s expertise along with contact details. Your website should also provide information on the pricing of your social media services.

Using the right set of digital media tools, you can create a fool-proof digital marketing strategy for your brand.

Add icons to your social media channels- Facebook, Instagram, Twitter, LinkedIn etc. on your website, which takes us to our next point.

4. Create Your Social Media Accounts

As a social media marketing agency, it is very essential for you to have a social media presence. It is not going to leave a very good impression on your clients if you are not active on social media.

Social media channels provide just the right platform to market your services. Demonstrate your expertise as well as creativity through your social media posts.

Since you will be serving mostly to brands, presence on a B2B oriented platform such as LinkedIn is essential. Other social media platforms like Facebook, Twitter, Instagram etc. also come with features and tools that can help you enhance your presence.

5. Set Up Your Blog

Social media marketing agency, Blog for website

Set up your blog on your website. It can help you go a long way in establishing your subject matter expertise in social media marketing. Publish articles that demonstrate your knowledge and expertise in the field.

Tips and how-to articles, case studies and detailed client testimonials as well as coverage on latest trends. There is a lot you can do on your blog.

You can add a call to action button on your website homepage that leads visitors to the blog. Your blog will be your source of expertise and credibility as a social media marketing agency.

6. Start Approaching and Pitching

Now that you are live, both on social media and on the world wide web, it’s time for you to start approaching potential clients. But to whom should you pitch and how?

In the nascent stages, it can be quite a daunting task to frame the perfect pitching strategy. Whether you are offering a social media analytics tool or a social media reporting tool, you should start out small. Approach small companies to test the waters.

Cold mailing is one of the ways you can use to pitch to potential clients. Use LinkedIn to pitch to your target audience. Send out well crafted messages to prospects with details about the services you are offering and links to your website.

You may also offer a free trial to potential clients. A free trial provides your prospects with the scope to build confidence in your product.

7. Develop a Social Media Strategy

Social media marketing agency, social media strategy

Earlier, we talked about having a social media presence. But, just having social media accounts will not be enough to build a presence. You need to actively post content on various social media platforms to create awareness about your product and establish your expertise.

Leverage the features and tools offered by Facebook, Twitter, Instagram etc. to create content that increases your outreach and generates engagement. Post consistently to keep the engagement rates up and generate potential leads.

8. Use Social Media Tools

It is important to have the right set of social media tools that help make your job easier. You can use automation tools, photo editing tools etc.

But besides that, you also need to monitor your performance in order to put your best foot forward on social media.

Unbox Social offers a comprehensive social media tool with which you can analyze your social media performance and also track your competition on social media. 

Social Media Tool

You can also use the social listening feature to understand what your audience is saying about your brand.

With the help of social media reporting, you can capture all your data and put it into context.

You can use the Influencer Suite by Unbox Social to find Influencers to collaborate with and run fruitful Influencer marketing campaigns.

Want to amp up your social media strategy and take it to the next level?
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9. Keep Up With Social Media Trends

Like any other field, in the domain of social media marketing too, it is important to keep up with social media marketing trends. You should be on top of the latest features and/or tools introduced on the various platforms.

You should be well versed with ongoing and upcoming trends. As a social media marketing agency, you should offer solutions that take all the latest trends and features into account.

Live videos, Influencer marketing, Augmented Reality and direct shopping on social media platforms are some of the trends that are going to go strong in 2020. You should always be well versed with social media trends, while also keeping an eye on your rivals’ performance.

If you want to stay on top of the major social media trends going into 2020, you can listen in on audience conversations on social media. Use a social listening tool to capture all audience conversations and capture their pain points as well as the top themes around which the conversations are happening.


In 2020, the social media industry, given how dynamic it is , will keep undergoing changes. If you are looking at starting a social media marketing agency in 2020, you need to follow a step by step strategy.

Here’s a short snapshot of how you can do that:

  • Weigh your competencies in this field and scale up on your skills to match industry standards
  • Build a portfolio of your services to gain clarity on what you are going to offer
  • Create your website
  • Create your social media presence across various platforms
  • Set up your blog with articles on your expertise
  • Pitch clients and approach them using emails and social media platforms like LinkedIn
  • Start posting content actively on all social media channels, meanwhile analysing your performance
  • Keep a watch on all the latest social media trends in the industry



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