In 2006, a modest little news and social networking service went live for the first time based out of San Francisco, California. It was created in a post-Facebook world, where a glut of new social networking sites seemed to be cropping up every single day. Though it struggled to gain traction in those early days, it did have something unique going for it. Instead of allowing people to drone on and on, recording whatever thought fell out of their head for all time, this site only allowed people to express themselves in 140 characters at a time. Short and fast bursts of information was the appeal – and that quickly proved to be something people were very, very interested in.
That social networking site was obviously Twitter, and fast forward to today, it has revenues amounting to $3.04 billion as of 2018. It’s used by hundreds of millions of people all over the world and shows absolutely no signs of slowing down anytime soon.
Imagine if you were able to get in on the ground floor of that.
As a marketer, it pays you to be aware of the up and coming social media sites out there for a very important reason: not every site is going to remain at Twitter or Facebook-level status forever. People are going to get bored and they will go somewhere else for their fix. Keeping your finger on the social media pulse makes sure that when that day comes, you can get there first.
At its core, Vero’s closest cousin is possibly Instagram. It allows people to share all types of media – from movies to television shows to photos, links and more. It’s not necessarily a new social media site, but it has been steadily gaining traction over the last year or so. This would be a great opportunity for marketers who are selling a more creatively-driven product or service.
If you were the agent to a musician, for example, you could easily post and share links to songs, album information and beyond – all targeted to a very niche (read: very interested) audience. It’s also clear that Vero represents an excellent opportunity for marketers as a research and discovery site. If you know more about what people like, you know how your interests align with theirs – thus putting yourself in the best position to meet their needs and help them accomplish their goals. To that end, it’s not too dissimilar to a service like Respona.
If you had to pick a direct alternative to Steemit, it would undoubtedly be Reddit. That site has been popular for many years, but it has developed something of a seedy reputation in recent memory that may make it off the table for brands trying to appeal to a family-friendly audience.
Steemit, however, comes with none of that baggage. So that next great Infographic you create with an Infographic maker like Visme (which I founded)? It may very well have a home (and a following) on Steemit.
But not only is it a way to post and share content, it’s also a way to get paid for it – the more you share and the more content is upvoted by community members, the higher your chances are to receive a portion of the site’s “rewards pool.” Everything is paid out in the STEEM cryptocurrency and all content is stored forever in a blockchain ledger.
Last but not least is Kik – a social media platform focused almost exclusively on messaging and group discussions. It’s very similar to something like Facebook Messenger in that it’s one part instant messaging application, one part media sharing platform. It’s great for both marketing purposes and greater business users, too. So not only can you use it as a way to collaborate with your peers as you fire up the business card maker to work on your designs – but then you can also share those designs with a large audience using the same platform, too.
These are just a few of the key up and coming social media sites that you would do well to pay attention to as a marketer. Never forget that people’s attention is ultimately fickle. The hottest social networking site today may be a joke as soon as tomorrow – as MySpace can go a long way towards proving. Getting in on the ground floor of one of these sites today will make sure you’re ready when your audience arrives tomorrow.
While it is important to keep the latest social media platforms on the radar, but it is also important to maintain a powerful strategy on the platforms you already have a presence on. You need to know what’s working for your brand and what isn’t. Use a reliable social media analytics tool to capture important insights about your social media activity and stay on top of your social media game.