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How to Craft the Best Instagram Bio for Business

How to write Instagram bio for business accounts

Instagram is the ultimate social media platform today. It has close to 800 million monthly active users. What’s more, as a photo and video sharing social media app, Instagram provides a platform to businesses to showcase their products and run creative campaigns.

Statistics show that a huge percentage of Instagram users follow a business on Instagram. With Instagram’s infinite potential as a platform for growing your business, you have to strategies your Insta-game as efficiently as possible.

To make the most of this platform you must be well-versed with the features that it comes with. First things first, set up your business profile on Instagram using a few simple steps. You need to create a username for your business handle, add a profile picture and an Instagram bio to complete your profile.

The moment an Instagram user opens your Instagram profile, the first few things that they see on your profile are- your profile picture, username and name, Instagram bio, and the various calls to action that you can add on your profile. In short, your Instagram profile sets the first impression of your brand for the audience. As a result, you need to make sure that your Instagram profile is polished to a T.

Why is your Instagram Bio important for the growth of your brand?

A very important component of your Instagram business profile is the ‘bio’. This is a space provided for you to share information about you and your brand. This space allows for content upto 150 characters and so it is important for you to leverage it smartly.

How you use the Instagram bio can end up making or breaking your Instagram strategy. Also, this space is the only space on Instagram where you can add links and URLs. Your Instagram bio should ideally inform your audience about your brand and what you specialise in.

If you dig a little deeper, there are many important aspects that need to be taken into account while filling up the Instagram bio space. A good, well framed Instagram bio can help your brand get more followers, gain traction and even raise conversion rates.

Your Instagram bio is what your audience refers to when they look at your profile. This 150-character small space should be able to give the right message about your brand and further compel them to take actions such as follow you, visit your website, or view your feed.

How to craft the best Instagram bio for your business?

Crafting caption for a space as small as 150 characters can be a more intimidating task than writing out a long description of your brand. This is particularly so because it is within these 150 characters that you need to capture the essence of your brand and express it in the best possible manner.

Here is a list of tips you can follow to craft a good Instagram bio for your business:

1. Go for a niche-focused bio

Your Instagram profile is incomplete without a description of your expertise. You must use the Instagram bio to showcase your expertise to the audience. This is especially true for small-scale brands. As we mentioned before, your Instagram bio creates the first impression in the minds of your audience.

Each time a new follower visits your profile, he is likely to be curious about the kind of products/services you offer, the nature of your company, and in what way can your products be of use to them. The idea here is to make sure that your description is focused on projecting your niche.

Taking the example of Airbnb. Their Instagram bio talks about ‘ interesting homes and experiences’, clearly emphasising their business offering of vacation rental and home sharing experiences. Such descriptions make for a way to clearly talk about your brand.

2. Link to other social media accounts

Instagram bios for marketing

Adding links to your other social media accounts for descriptions is one Instagram bio hack you can go for. This is especially a relevant strategy when you are aiming at gaining traction on not just Instagram but other social media channels as well.

Here, you can simply add the URL to one or more of your social media channels. This can work as a convenient Instagram bio idea when you want to take your audience to other types of content. For instance, a popular YouTube video or the link to a Twitter post that you believe should be shared with your audience.

Especially if you are just starting out on Instagram, adding links to other social media channels can be a good Instagram bio hack. Linking with other channels that have more content from your brand, can allow your audience to know more about your brand when your Instagram channel may not have too much content.

3. Add calls to action

Adding calls to action in your Instagram bio is an interesting Instagram bio trick. Calls to action to the audience can be in the form of links and URLs as well as emojis. Many brands add emojis pointing the followers to a link to either the website or a particular product on the website.

Call to action in Instagram bio


Take, for instance, the case of BuzzFeed Tasty. They have added an emoji finger pointing at the link to a range of kitchenware on their website. Such calls to action tend to catch the eye of your followers and are likely to compel them to click on the link.

Your Instagram bio is the only space on Instagram where you can add URLs and links. You can use this space to direct your audience to your website or any particular page of your website or blog.

If you have recently launched a new product, you can add a URL linking to the product on your website. If you use your blog as a part of your campaign, you can choose to add the link to your latest blog post here, on your Instagram bio. By adding the link to your website or any other page, you can increase your chances of adding more followers to your customer base.

Since this is the only space where you can add a link or URL, it is essential that you add your website or blog post links to make the most of this space.

4. Use Emojis Creatively

Whether you have a small bakery business or a well-established catering service just starting out on Instagram, your Instagram bio can make a lot of difference. You can use emojis to make your Instagram bio more interesting and creative.

Using emojis can make for a good, interactive description. Emojis, by replacing a lot of words are easy at the eyes and gives your Instagram bio an international appeal. By employing emojis in place of words in your Instagram description, your profile becomes approachable to even those people who do not speak the same language as you.

Apart from that, as mentioned above, emojis can also be used as calls to action in your Instagram bio.

5. Add Hashtags and Usernames

Hashtags in instagram bios

Since March 2018, Instagram allows you to add hashtags and usernames to your profile. The moment you add a # or @ to your Instagram bio, the link to your hashtag or username automatically goes live.

One of the very relevant Instagram bio ideas is to add username links and hashtags on your profile. You can add branded hashtags on your Instagram bio so that your audience can add these hashtags whenever relevant. You can also use these to direct your audience to all other posts with your branded hashtags.

Creating your own hashtag and driving a campaign is another option for you. You can ask your followers to use this hashtag as a part of this campaign. This can be helpful in publicising your campaign but also getting more engagement and outreach for your brand.

The username link feature can be used to direct your audience to your other brand pages or subpages of your brand. This will only help in the enhancement of your brand identity.

You can also use this space to ask your followers to tag them with an ‘@’ whenever they use your products or in posts relevant to your brand. This will be helpful in increasing the outreach and engagement of your brand.


Your Instagram bio is a very vital space on your profile. It should be used to add well-crafted optimized descriptions that leave a good impression on your audience.

Here’s a list of quick, easy takeaways that you can refer to for upping your Insta game:

  • Project your niche or expertise in building a brand image.
  • Link to relevant social media posts/accounts especially if you have just started out on Instagram and have a better following on other platforms.
  • Add Links, URLs as calls to action leading to websites, products, blogs etc.
  • Use Emojis to reach out to a larger audience, from different with different linguistic backgrounds.
  • Add branded hashtags and usernames in your bio to increase engagement.

What do you think is the best idea for your Instagram bio to stand out?


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Use our brand scan to find who competition works with!