How To Use Instagram To Drive Sales For Your Business


How to use Instagram to drive sales for your business

What started as a photo sharing app now has enormous potential to boost presence for your brand. With around 1 billion monthly active users on the platform, you can target multiple audience segments and build traction.

Instagram is the perfect platform for building brand presence and gradually engaging your audience.Use Instagram to drive sales for your products. As tough as it may sound, you can actually boost and drive sales for your business on Instagram through a few basic steps.

Use these simple tricks and tips and you will be seeing your sales go up in not a very long span of time. So let’s jump right into how you can use Instagram to drive sales for business and get started.

Tips And Tricks To Use Instagram To Drive Sales For Your Business

1. Optimise Your Instagram Profile

Switch To An Instagram Business Profile

First and foremost, if you want to use Instagram to drive sales for your business, switch to an ‘Instagram for business’ account. This will allow you to access all the features to boost your brand presence on the platform.

For those of you who already have an ‘Instagram for business’ account, focus on optimising your Instagram profile.

Add Your Business Name And Create A Catchy Bio

Start with setting up your business name and a good Instagram bio for your business. Create a bio that tells your audience about the ‘what’, ‘how’ and ‘for whom’ of your brand. So, for instance, your brand offers event management services for corporates, you should put it out in your Instagram bio.

You cannot underestimate the importance of your Instagram bio in building awareness about your brand and in  generating sales. This is also the only space on your Instagram profile where you can add links to your website or a relevant landing page. Do not let it go waste.

(Here is a list of few ideas and tips on how you can write a great Instagram bio)

Add A Relevant Profile Picture

Once you have optimised on your Instagram bio, you need to add a relevant profile picture. First, build and enhance your brand on the platform. For that you need to use a profile picture for which people will always remember you. Your logo will make for a great profile picture for your account.

International brands as well as local brands use their brand logos as their profile picture.

 Instagram Profile Picture Of International Brand

Instagram Business Logo For Local Brand

Reebok is a famous international sportswear brand, while India August is a Delhi-based brand. As you can see, from local to international, all brands use their logos as profile pictures. Not only is it easy to recognise, but it also contributes to brand recall. Enhanced brand awareness increases the chances of driving sales for your business.

Once you have an optimised Instagram profile, you can focus on the next step towards using Instagram to drive sales.

2. Build A Following On Instagram

In order to generate Instagram leads, you need to ensure that your content is reaching out to the maximum number of people. For this, you need to build a strong following on Instagram. The more your followers, the better your reach and the better are your chances at increasing sales for your business.

So let’s look at some of the different ways by which you can get more people to follow you on Instagram.

Send Out Emails To Existing Customers

For the beginners who are just starting out on Instagram, a good way to build a following is to convert your existing customers into followers. Reach out to your email contacts and your broader network with mails informing them of your new Instagram handle. Ask them to follow your Instagram handle with a relevant call to action through email.

Add Your Instagram Badge To Your Website

If you already have a website, and especially when you get a lot of traffic, add your Instagram badge to your website to lead your audience to your Instagram handle.

Follow Relevant Instagram Accounts

For both well-established brands and those who have just started out on the platform, there’s one more way by which you can increase your followers on Instagram. Find out relevant Instagram accounts, that have a good following on Instagram.

For instance, if you run a business offering bakeware and other baking equipment, you can follow the accounts of food bloggers and food enthusiasts. The user will be curious about your account and if they like your content, they will follow you back.

The more the number of followers on your Instagram account, the greater are your chances at increasing the sales for your business.

But, having a large number of followers is not going to be enough. You need to put out great quality content that reflects your brand identity and that resonates with your audience. This takes us to our next big tip. 

3. Create Good Quality Content

This pointer encompasses the important tips of producing high quality content which resonates with your target audience and which is also consistent with your brand image.

Create High Quality Visual Content

Now, let’s approach each part one by one. Create high quality content. Since Instagram is a photo and video-sharing platform, you need to ensure that all your content is top-notch.

Click photos and shoot videos in well-lit areas. Brighter and clearer images generate good engagement. All images on Instagram have a 612 x 612 pixel frame. Optimise your photos accordingly. Follow the rule of thirds while taking pictures of your products or other objects.

(Refer to our Guide On Understanding The Psychology Of Visual Marketing to learn how you can generate high quality visual content)

Let Your Content Resonate With Your Audience

The main purpose behind generating content is to attract followers and make them connect with your brand. Create content while keeping your audience in mind. Who all constitute your target audience?

Avoid going to salesy with your messaging, as it will put off your audience. Instead create catchy content that attracts your audience and compels them to engage with your brand. This increases the chance of your audience converting to customers.

Build Content That Is Consistent With Your Brand Identity

Make sure that your content is consistent with your brand image. Your Instagram feed should reflect your brand voice.

Good Instagram Feed

Your Instagram feed should be aesthetically sound and should have a colour scheme that aligns with your brand image. The Instagram feed of this children’s brand, Osh Kosh speaks for itself. Popping with bright colours and featuring images of children and some of their apparel pieces, this brand creates a great Instagram feed.

4. Build A Buzz With Contests, Discounts, Giveaways And Offers

A great way to build a buzz around your brand is by running contests, discounts, giveaways, and offers. By offering freebies, gifts and special offers, you can increase your brand exposure.

Use contests and giveaways to push for new followers. Many brands offer gifts, giveaways, and discounts, that the users can avail only once they follow your account on Instagram.

Apart from asking people to follow your account as a part of such contests, you can also push for user-generated content. Ask participants to share an image or video featuring your brand or product. You may feature the top Instagram posts featuring your brand. You may also give out freebies or special gifts to the best posts out of the lot.

Adding user-generated content on your feed will help you boost awareness, increase engagement and also instill a sense of trust in your brand. Peer-reviews always work like word of mouth marketing on Instagram. Employ UGC to gain an extra edge over the audience.

Make use of good overlay typography on relevant images to draw the attention to such contests and giveaways.

You can take inspiration from this content post shared on Instagram by mintapp.

Instagram Contests And Giveaways

5. Leverage Instagram Ads

Use Instagram Ads as a sure-shot way to reach out to your target audience. Given the huge number of brands across niches and industries, it can be difficult to build a brand presence by relying on organic marketing alone.

Instagram offers great Ad formats through which you can share your content and push your audience to take the desired action. And the best part is that your Ads hardly look like any form of paid or sponsored content. Instead, it goes with the flow of the overall organic content, without looking too salesy.

You can opt for video Ads or carousel Ads featuring your products. Add relevant calls to action to your Ads.

Here’s an example for your reference. Old Navy puts out sponsored posts which are on-point in terms of the aesthetic, and are not salesy at all. This is exactly what you should be aiming for. Ads should blend in with organic content, yet help you fulfill your goal of generating more Instagram leads.

Instagram Ads

6. Offer On-Platform Shopping Experience

You know what’s the easiest process by which you can cut short the process of conversion of followers as well as other users on Instagram? Post shoppable content on Instagram to drive sales for your brand.

With Instagram’s shoppable posts, you can offer a streamlined shopping experience for your target audience. Instagram’s shoppable posts make it easier for the audience to purchase products from your brand directly on the platform.

Add high-quality images featuring the products that you want to sell on the platform. A good tip here would be to show your products in action. As we mentioned before, your content should not come off as a desperate attempt at selling your products. Instead, it should prompt your audience to invest in your brand.

So whether yours is an apparel brand or home decor brand, the best way to showcase your products in shoppable posts is by showing them in action. If it is a dress that you want to sell, you can capture a person wearing it.  Similarly, you can showcase your products in an ideal setting and surrounding.

Here is an example of the same. Instead of putting pictures of products, this brand features shoppable posts with a person wearing it. This will instill a sense of confidence in your audience and increase the chances of them making the purchase.

 Instagram Shoppable Posts

7. Use Instagram Stories

Instagram stories can be used in multiple ways to drive sales for your brand. You can create content to build awareness about your brand and also to showcase your products.

Instagram stories are a great way to offer your audience a glimpse inside your brand. You can feature your employees in your story or offer a tour of your workplace through your Instagram stories.

Showcase your products in action, through your stories. If you have a follower base of more than 10 k, you can also add links to your story and lead your audience to relevant landing pages on your website.

Instagram Stories

What do you think about these Instagram stories by Converse shoes?

8. Collaborate With Instagram Influencers

Another great way to use Instagram to drive sales is by collaborating with Instagram Influencers.

Influencers have a considerable amount of impact on their audience in terms of lifestyle choices. Recommendations by Influencers can help you generate leads on the platform.

You can get access to a larger audience and convert more people into customers.

Instagram takeovers, product reviews, and demonstrations are some of the ways by which you can make the most of Influencer collaborations.

9. Monitor Your Performance

Finally, improve your performance on the platform by constantly monitoring it. Employ a relevant social media analytics tool to track your reach, engagement and other relevant social media metrics.

Keeping stock of where you stand is important to make the most of your presence. Only once you know how your content is performing can you put in efforts to generate sales on Instagram.

Conclusion

Instagram is the perfect platform to generate sales for your business. Leverage the different content formats, features, and tools that Instagram offers, to generate sales for your brand.

Here are the different ways by which you can use Instagram to drive sales:

  • Optimise your Instagram profile by putting a relevant profile picture, business name, and a catchy bio.
  • Build your Instagram following by inviting existing customers to follow you, adding Instagram badges to your website and following relevant accounts.
  • Create high-quality content that resonates with your target audience and is consistent with your brand image.
  • Build anticipation and buzz around your brand by running contests, discounts, offers and giveaways.
  • Use Instagram Ads to push for better reach.
  • Offer on-platform shopping experience through shoppable Instagram posts.
  • Make use of Instagram stories in innovative and creative ways.
  • Enter into collaborations with Influencers.
  • Employ social media analytics tools to monitor your performance.

 

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