A good strategy for marketing calls for having an active presence across social platforms. Twitter is one of the best channels for marketers to showcase and get the word out about their brand. This fast-paced, micro-blogging platform has a 326 million-strong monthly user base. If you aren’t building a brand presence on this platform, you are missing out on a very lucrative opportunity.
As the first step towards leveraging the platform to market your brand, start working on building a strong, loyal follower base on the platform. While it is always said that your follower count is a mere vanity metric, these numbers are actually very important.
The size of your follower base speaks for your impact on the Twitter audience to an extent. In fact, a larger follower base helps in getting better organic reach for your content. Irrespective of what your business goals are, having a big follower base makes your job easier for you.
As daunting a task as it appears to be, getting more followers on Twitter is much easier as long as you follow a thorough, step-by-step process. So, without much further ado, let’s jump right into this guide on getting more followers on Twitter.
Optimize Your Twitter Profile
A well-polished Twitter profile leaves a good impression on your audiences. On the other hand, if you leave out important information or put a half-baked bio on your profile, it could turn off your audience. Your profile should be impressive enough to compel audiences to follow you.
So, to begin with, you need to add a profile picture for your brand. Add a professional image or your brand logo that is easily recognizable, as your profile picture.
Automobile brand, Volkswagen, for instance, is using their logo as their profile picture on Twitter.
Add a visually appealing header photo for your Twitter profile. The idea is to grab your audience attention and inform them about your brand. You can use the header photo to draw attention to campaigns, as well.
Next, optimize your Twitter bio. This is a 160-character long space. Use this space optimally to introduce your brand to your audience and add relevant links to your website. Craft a compelling
Twitter bio for your brand to hook your audience on.
Remember, your Twitter bio is searchable. Make it SEO-friendly by adding relevant keywords and hashtags to your profile.
Content is key, and unless you are consistently putting out content on the platform, you won’t be able to reach audiences.
Unlike most other platforms, on Twitter, you need to post somewhere between 2-7 times a day to get reach and generate engagement. Despite a 140-long character limit, there is a variety of content that you can share on the platform.
You can share brand updates, product tweets, resourceful articles, important trends and other such content that your audience will interest your target audiences.
Post When Your Audience Is Most Active
This one’s a no brainer. You can only get more people to see your content by posting it when your audience is most active. Once you know when your audience is most active, you can build a content marketing strategy accordingly.
Tweet consistently when your audience is most active so as to get your content across to a maximum number of people. If your audience likes your content, they will likely be compelled to follow you.
Engage Actively With Your audience
Get your audience engaged with your brand to build a connection with them. So, how exactly do you engage your audience?
Post content that will compel your audience to interact with your brand.
Retweet followers’ content and other relevant content that may bring value to your target audience.
Respond to all the comments you receive on your content. Also, respond to tweets in which you are tagged to build a rapport with the audiences.
Listen To Audience Conversations
If you want to continuously gain followers, you need to create content that is trending. You need to focus on topics that the audience is talking about, as well as what they are saying about your brand.
A social listening tool helps you with just that. Using a reliable social listening platform such as that of Unbox Social, you can dig into your audience’s conversations and brand mentions.
With the help of this tool, you can listen to conversations around select keywords/hashtags including your brand name.
To use the social listening platform by Unbox Social, all you need to do is build a keyword/hashtag query. The tool will then provide you with all the data related to audience conversations and mentions associated with your keyword/hashtag.
You can use the insights derived from the tool to capture audience sentiment around specific keywords/hashtags as well as intelligence on how trending these topics were. You can then create content around these topics and engage your audience in the process.
Further, you can find the top Influential creators who are talking about your brand and how you can build a connection with them to market your brand.
Monitor audience conversations and brand mentions using this social listening tool and build a more effective strategy for engaging with your followers. In the process, you can increase your overall followers on the platform.
Post Video Content
Video content is one of the most engaging content types. Video content has the power to gather and keep audience attention. The right mix of content is the key to gaining audience traction and you must inculcate video as a part of your content strategy on Twitter.
Showcase products, share your brand story or simply introduce your team to your audience. Let your creative juices flowing. Leverage videos to win new followers.
Follow People On Twitter
Another way to get more followers on Twitter is by following other people. Find accounts whose content interests you and follow them.
Connect with accounts from within your circle. You can import your Gmail and Outlook contacts to find people to follow on Twitter. It is highly likely that people from within your circle will return the gesture by following back.
So, by following people on Twitter, you can get more new followers for your account.
Analyze Your Twitter Performance
You need to follow a strategic approach to increase your followers on Twitter. Jump into important data associated with your performance on the platform and accordingly, build a more effective strategy for your brand.
Using a reliable social media analytics tool, you can dig deeper into relevant KPIs. Know how your content is performing in terms of reach and engagement. Scan the data for your content to identify what’s working for your brand and what’s not. Based on these insights, build a concrete strategy for your brand.
SUMMING IT UP
Building a broader follower base for your brand on Twitter helps you reach a larger target audience and paves the way for getting more customers on board. As overwhelming as it may sound, you can build a loyal base of followers using these steps-
- Make sure your Twitter profile is well-polished and refined
- Tweet on a regular, consistent basis
- Engage and interact with your audience to connect with them
- Monitor mentions as well as audience conversations
- Put out video content to engage audiences
- Follow relevant accounts on the platform
- Analyze the performance of your Twitter account