Building a larger follower base on Instagram is no easy feat. Especially, when you have to compete with more than 500 million users on the platform.
While we keep saying that followers are mere vanity metrics, these numbers cannot be overlooked, at the same time. You need to have a notable number of followers on Instagram to establish your credibility and value.
As a matter of fact, a large follower base helps you get more eyes to see your content. As such, the more people view your content, the more they are likely to engage with it. Eventually, these numbers can convert into your customers. And well, you never know, you may end up finding your very first customer from amongst your followers.
The real challenge is to build your followers organically. Given the Instagram algorithm, getting followers organically can be a daunting task. But we’ve got you covered with a quick and comprehensive guide on how you can get more followers on Instagram and that too organically.
So, without having to spend money on ads and sponsored content, you can build a bigger following for your brand. Without much further ado, let’s now jump into this quick guide to generate followers organically on Instagram.
Optimize Your Instagram Bio
To start with, optimize your Instagram bio. It is your Instagram bio that introduces your brand to your target audience. As such, keeping it well-furnished with basic information about your brand is the first step towards building a larger follower base on Instagram.
Add a relevant profile picture such as your brand logo or your brand name. This makes your brand become more recognizable and helps in brand recall.
Keep easy to remember and simple username for your brand. Again, the idea is to make it easy enough for potential followers to look up your user name.
The Instagram bio has no more than a 150-character space limit. Use this space judiciously, to introduce your brand to your target audience. The idea is to be smart and showcase your brand in just 150 characters.
Remember, this is the only space on your Instagram profile, where you can place a link. You can put the link to your website, blog or any other landing page. Add relevant calls to action along with your links to lead your audiences to the action that you want them to take.
In fact, you can be very smart and take your audience to your posts from the link in your Instagram bio.
Here’s an example of how you can craft your brand description in your Instagram bio-
Finally, don’t forget to add contact buttons. Add your email, location and contact details on your Instagram profile to make it easier for your audience to get in touch.
Post Content Consistently
Putting out a steady, consistent stream of content on Instagram is crucial for generating a larger follower base for your brand.
Unless you are posting content on a consistent basis, your audience will lose interest in your brand. Offer your audience with something to look forward to by maintaining a consistent flow of posts on the platform.
In fact, the Instagram algorithm takes the timeliness of your content into account while deciding homepage feed ranking. So, if you want more people to join your follower base, you need to be consistent and active with your posting frequency.
Use Content To Bring Value To Your Audience
Your content can make or break your game on Instagram. Create content that your audience will interact and engage with. Bring value to your audience by informing them or entertaining them. The idea is to become a source of knowledge or entertainment so that your audience would want to keep coming back for more of your content.
Depending upon your brand and/or product (s), you can frame and build content that would draw audience attention. Your can work around how-to content, reviews, quotes from famous people, industry trends, memes, and funny videos to bring value to your target audience.
You can also take your audiences behind the scenes, introduce your team or simply showcase your workplace culture on Instagram.
Plan out your content marketing strategy in a way that people are always looking forward to updates from your account.
Focus On Video Content
That video content is one of the most engaging content formats right now, is a well-established fact. Video content tends to capture audience attention for a longer time.
With videos, you can engage audiences and ultimately convert spectators into followers. Videos allow you to showcase your brand and or products in a more elaborate manner, thus compelling audience interest in your brand.
Live videos are a great content format to generate real-time engagement for your brand. The more engagement on your content, the more visibility for your brand on the platform. Create interesting live streaming sessions for your audience to engage with your brand in real-time.
With IGTV, you can leverage long-form vertical videos as well, on Instagram. So, with IGTV, you can upload up to 10-minute long videos on the platform as well. You can work around different content ideas for IGTV videos for your business. Generate a consistent flow of interesting videos, compelling your audience to want to follow you.
Optimize Your Hashtags
Hashtags are a key ingredient to your marketing strategy on Instagram. In fact, hashtags play an important role in the discoverability of your content on the platform.
While Instagram allows you to add 30 hashtags in a post (including in your comments), it is recommended that you use 9-15 hashtags. Use the right set of hashtags for your content in order to get maximum traction on the platform.
Ideally, you should use a combination of generic hashtags, and brand-focused hashtags with your photos and videos. You can go with 2-3 generic hashtags with your Instagram posts. You can find suggestions related to your hashtags on Instagram, as well. For this, you can look up a particular hashtag in the ‘explore’ section and check out the ‘related’ hashtags there.
Geotags are an equally important discoverability tool for your brand. Add location tags with your posts. By doing so, you will put your post in a pool of all the posts with that specific geotag. In the process, you can get more views for your content, which is a crucial first step before getting followers on board. Add geotags to not only your posts but also to your Instagram stories.
Collaborate With Influencers
Partner with Influencers to get more exposure for your brand. Influencers come with huge fan bases and can help you get more reach for your content. You can build a fruitful Influencer marketing campaign for your brand on Instagram and generate more followers for your brand.
There are many ways in which you can work with Influencers to create content that engages your audience and gets them to follow you. Product reviews, Instagram takeovers, and contests and giveaways are some of the different ways in which you can run Influencer marketing campaigns.
Run UGC Campaigns
You can’t underestimate the magic of user reviews is not only getting more engagement but also in establishing your position as a reliable brand.
Take the example of AirBnB. The entire Instagram feed of AirBnB is populated with high-quality user-generated content.
By generating user-generated content campaigns, you can get maximum exposure for your brand. When users/followers post content featuring your brand or products, it helps get the word around, about your brand. In the process, it helps generate more followers for your brand in a simple, effortless manner.
Actively Engage With Your Audience
Actively engage and interact with your audience. Respond to all your comments, compliments, messages and queries on Instagram. This will help you build a closer connection with your audience and help generate a positive word of mouth for your brand.
Measure Your Content Performance On Instagram
You should know what’s working for your brand and what isn’t. Use a social media analytics tool to dig deeper into how your content is performing on the platform.
Unbox Social lets you measure important KPIs associated with your content, using which you can build well-informed strategies for your brand.
Measure the follower growth rate, engagement levels, and reach for your Instagram handle and build a strategy to keep up with these numbers. Know when your audience is most active and target your content accordingly.
If you want to generate more followers, you need to know the composition of your audience. The social media analytics tool by Unbox Social lets you look into important insights about your audience.
Further, you can jump into deep insights about individual posts and stories to know how each of these is performing on Instagram. You can use the data derived from the tool to identify which content worked well and which didn’t. Accordingly, you can create content that is helping you get maximum traction for your brand.
Summing It Up
Building an Instagram following organically is a challenging task. But, with the right strategy and set of steps, you can easily achieve this feat. Here are a few steps that you can follow, to generate more organic followers on Instagram –
- Polish and fine-tune your Instagram bio
- Ensure a steady, consistent flow of content on the platform
- Bring value to your audiences with your content
- Focus on video content to get maximum engagement
- Build a string hashtags strategy
- Add geotags where possible for maximum discoverability
- Work with Influencers to generate maximum brand exposure
- Run UGC campaigns
- Engage with your audiences actively
- Capture your content performance to know what’s working for your brand and what isn’t