A video going viral is the first motivation your business can get and is undoubtedly the quickest and easiest way to reach your audience. Plentiful benefits exist in taking your advertising campaign online with videos.
- Increased brand awareness
- Brand and customer engagement
- Increased web traffic
- Audience aggregation
- Established Social Media Presence
A lot of elements make up to a complete successful video. The titles, sub-titles, the length of the video, sound, clarity, edits and the list is endless as to what and how to create Social Media Videos for your business.
As we’ve rolled into 2019, video continues to be the most compelling and persuasive element in Digital Marketing Strategy. According to a survey, 81% of businesses use VIDEO as a marketing tool. People tend to stick around platforms which suits their best interest. Audiences keep shifting between Facebook Videos to Twitter Videos to Instagram Videos to source the best. When individuals have to make a purchase decision, they usually hop into their favourite platforms to do their part of research. Bulky theory is no man’s game. Readers today are looking for shorter versions to make the most of their time.
Here are a few steps you can follow to create an engaging social media video:
1. Idea Generation
The first thing is to brainstorm different ideas for your videos.
- You can hop into your Google Analytics account and check the behaviour of your recent and top posts. This will give you an idea of what is working and what is not.
- Find out your content performance through a social media analytics tool.
- Facebook Pages to watch is another handy tool you have to identify videos that are going viral for similar brands.
It is important to understand the many forms that marketing videos can take:
- Video Blogs
- Explanatory Videos
- Customer Testimonials
- Live Streams
- And many more …
While you research and struggle to pick your perfect idea, choosing a form of video from the above will help you glide through the further process.
2. Plan your strategy
Once you have a set of ideas flowing in your brain, plan up how to showcase it to the audience. One easy way to do this is through a Storyboard. There are tools online which helps you to create a sequence of story making it easy to get an overall picture of how your video will look like. You can alternatively write down or create worksheets for your video making.
3. Record the Video
It is not at all a technical task, trust me on that! Video recording can be done anywhere with your Mobile Phone or Camera. If you are using a smartphone, stabilise it with a tripod, sound well on your microphone, record in good lighting with a great background and don’t forget to edit it finally to a high-quality offer. Voila! Cheers to your smartphone!
4. Edit the Created Video
And again, gone are the days when you have to hire a tech guy to edit the background of your image! Several Apps and softwares have made this job easy. A well edited video will definitely capture attention as the audience today is looking for visually appealing// content rather than just theory.
To name a few, Adobe Spark, Wave, Animoto, VidLab are a few you can easily navigate and edit your perfect video.
Expert Tip: Make the First 10 seconds of your video count.
5. Share the video
The circle isn’t complete without a Share click! Nah Nah!
Share your videos regularly and see how they work wonders to your business. Research the presence of your target audience and decide on which profiles to choose, Facebook Videos or Twitter or IGTV, the choice depends on your product/service and the audience.
Did you find this process helpful? If yes, we are sure you will now be able to design a social media video for your business. Before we conclude, let us help you with some more tips on creating social media videos for your business:
- Use a human touch while creating a video
- Focus on storytelling
- Use the first few seconds to influence viewer
- Provide good quality videos
- Create visually appealing Video
- Include subtitles in the video
- Include animations where needed
- Use best editing apps
- Don’t forget to add Call-to-action button
- Share short but value-oriented videos
According to a research, the recommended time frames on Social Media Platforms are:
YouTube Videos – 2 minutes
Facebook Videos – 1 Minute
Twitter Videos – 45 Seconds
Instagram Videos – 26 seconds
Online Videos for your Business:
If you haven’t started videos for your business yet, it is still not too late to include them in your digital marketing campaigns. Hiring a social media management agency would be an added advantage who can make the technicalities easy for you. Market Studies prove that video is going to be the way advertisements will work in 2020. Why wait? Create your best video and start advertising!
All you need to do while creating Social Media Videos is this:
- Understand your Product or service offering
- Research your audience
- Follow the 5 steps above to develop a Video Marketing Plan
The Video marketing Strategy is now ready for your business to get identified and grow.