Every business today spends a lot of time, energy and resources to establish its social media presence and, for all the right reasons.
There is more than half of the world’s population using the internet right at this very moment. You no longer have to spend thousands of bucks on an advertisement to run on television. Facebook is providing you with a huge customized audience.
There is no denying the fact that social media gives you a huge platform to showcase your business and expand through it, but everything comes with a price.
The more you grow in numbers, the harder it gets to manage your social media handles proficiently.
Managing Social Media Handles – What’s the Importance
Social media is a highly competitive place, you either have to take all kinds of risks or be a very good psychologist to stay relevant for many different types of audiences. Otherwise, it’s always going to be a hit or miss kind of situation.
Marketing managers of this age plan and strategize around the latest social media trends because what worked back in 2014 won’t probably turn out to be as effective in the market today.
As Jeff Bezos says, “Today, online commerce saves customers’ money and precious time. Tomorrow, through personalization, online commerce will accelerate the very process of discovery.”
So you never really know what is going to be the new ‘it’ tomorrow.
How does Automation work for Social Media?
There is a tool for everything- from figuring out what your audience does, where they come from, where to target market search for the same product that you are about to launch, how much traffic your campaign might potentially get you and where to look for advertisement on your blog.
Social media tools like Unbox Social, and, MeetEdgar and many others are all free or paid platforms that help you optimize your social media and stay ahead of your monthly content calendar!
You can use Unbox Social to enhance the end-to-end strategy for your social media handles. From retrieving important data related to your social media performance to listening in on brand mentions and conducting competition analysis, Unbox Social helps you with all these aspects. MeetEdgar helps you schedule and automate your social media activity.
However, there is a misconception that automating your social media means taking your hands-off off your social media handles completely, which isn’t true!
Social Media Optimization Tools Can Help You:
- Schedule and optimize your social media posts across multiple platforms.
- Curate the perfect content from your blogs.
- Keep track of your sponsored posts and advertisement running on multiple social media handles.
- Track the performance of individual posts/ads through analytics.
These tools enable you to save time and energy by lowering repetitive processes and streamlining your schedule all at once.
We all know that social media marketing seems very basic and all figured out, but there is always a good amount of planning and strategizing behind all the successfully running campaigns you see online every day.
However, if you are looking for something more, then a chatbot might be the answer. Here’s why;
Chatbots Help Manage Social Media Handles? How
First things first, let’s have a look at what a chatbot is:
An Artificial Intelligent Chatbot is a program that helps reduce efforts. Initially, chatbots were designed to provide real-time customer support on social media but as technology upgraded, it was customized to collect leads, take orders, manage sales and respond to search queries and FAQs.
Just like social media scheduling tools, there are tools to help you build chatbots. One such platform is Botsify, which is a DIY chatbot building platform that provides a highly-customizable chatbot builder.
You can create a flow-based chatbot for Facebook using multimedia, conversational forms, Google Search and many other third-party integrations like Shopify, Slack, Google Sheets, Forms, etc.
Here’s how the platform can make your social media management easier with a custom chatbot:
- You can send customized responses to people on Messenger.
- The chatbot also provides the ‘Human Help’ feature that lets your human support agent take over a conversation in case the bot fails to respond to your customer.
- You can generate qualified leads through conversational forms.
- You can send scheduled messages to your Messenger subscribers list
- You can respond to comments via chatbot. Simply set up as many keywords and their responses. As soon as a user comments on your page with any of the set keywords, the chatbot will respond to them privately into their inboxes.
- You can increase your lead generation by sending follow up messages to users.
- You can even create a Facebook contest using a chatbot.
The internet has made the idea of a Global Village possible, about 4.2 Billion people are online, could you imagine that?
With the increased demand for social media presence among businesses, there has been an equal increase in the need for automation too. There are tons of social media optimization tools for you to manage multiple social media handles efficiently.
However, it is important to choose platforms that fit into your budget and at the same time provide a complete solution to your social media marketing, since compromising on this very fact can put your social media reputation at risk.