Cheaper smartphones and heavy distribution of mobile internet has given rise to a new wave in India. There are more content creators and influencers than ever before, and the number of users making this shift are just increasing. According to Cisco, India’s internet user base will cross 900 million by 2023.
With that said, finding the right influencers to work with has become a task, especially in a vast market like India. Some of the challenges marketers face are not in finding influencers but what follows after that –
Are they relevant to our brand?
Do they have enough followers?
How is their engagement rate?
Which category they fall into? Nano influencers, micro influencers, Category A influencers or Celebrities?
Have they previously worked with similar brands?
What about the audience demographics?
We will try to answer all these questions and at the end of this blog you will know that finding relevant influencers in India is easier than you think .
What started as a marketing technique a few years ago, is a 5-10 billion dollar industry today. Influencer Marketing has been at its peak throughout the years and will keep evolving, as marketers find new methods of leveraging this industry.
Top brands such as Coca Cola and Daniel Wellington have employed Influencer marketing as a major part of their social media strategy. In fact, Influencer marketing has played a very important role in helping Daniel Wellington transcend from a small $15,000 company to a $220 millions-profit earning brand in a matter of just 5 years.
Out of 78% of marketers that employed Influencer marketing to enhance brand awareness, 81% of them found it to be effective.
More and more marketers are adding Influencer marketing to their strategy. Although, finding and connecting with relevant influencers has become a daunting task for them. The task doesn’t end here. They need to find influencers who belong to a niche category and that which aligns with the brand objectives. Next is, understanding their engagement and interaction capacity. And eventually, know how they bring forth the brand in the face of the audience.
Influencer marketing leaves a larger and endearing impact on your audience for the fact that the audience can connect with the Influencers.
89% of brands say that ROI on Influencer marketing is better than other marketing channels.
They think of Influencers as one of them and not as celebrities. Influencers affect the lifestyle and purchase decisions of their target audiences. In this sense, Influencer marketing helps you generate a valuable impact on your target audience.
Carry out influencer marketing campaigns to build brand awareness, generate engagement and expand your follower base in the process.
In order to find the right and relevant influencers for your brand, fortunately, Unbox Social is here to help you out. The Influencer marketing platform by Unbox Social has got you covered.
Here’s a quick guide to help you leverage this Influencer marketing platform and find the right influencers in India for your brand –
Identify your social media goals
Identifying your social media goals and objectives, and aligning your social media strategy to the same outcome is important for building an effective presence on social media platforms.
Whether your brand needs to build awareness, generate engagement, expand follower base or make an announcement or create a buzz through the platform, knowing the objective will help you chose the best lot of influencers from across tiers- micro, macro, and nano-influencer; as well as categories.
Aligning their niche to your brand objectives comes in hand while you are laying down your social media goals.
Also, ensure you’re keeping your audience in mind while identifying your social media goals.
Find Influencers in India and in your niche
To get started with finding the influencers in India, Unbox Social has a list of 10000+ influencers you can work with.
Choose the platform for which you need your influencers for: Instagram, YouTube, and Twitter and then select the category or niche for which you want to find Influencers.
The category/niche of the Influencer maybe Fashion, Beauty, Hair & Care, Actor, Anchor, Fitness, and more.
The category of the Influencer should align with your brand image. In order to strike the chord with your audience and truly leverage the power of an Influencer collaboration, you need to follow due diligence. Find Influencers who are a suitable match for not just your brand but also fit into your campaign.
Use Basic Demographic Filters
With the Influencer marketing platform by Unbox Social, you can add demographic filters including the location and gender of the Influencers.
Select the city from where you want your Influencer. Further, you can add gender filters if you have any preferences. With these filters, you can pick the appropriate set of Influencers for your brand.
Check For Influencer Experience
Influencer marketing can reap benefits for your brand. It is convenient and sensible to collaborate with Influencers who have had experience relevant to your brand.
With this Influencer marketing tool, you can look at the different Influencers who have worked for specific brands. To do this, you can look up relevant brand names in the ‘Brand Check’ tab.
So, for instance, you may want to check as to which Influencers have worked with ‘Nike’?
The tool will provide you with a list of all the Influencers who have worked with the said brand.
Take help of Insights to make a final decision
While you’ve already found a list of influencers and selected them on the basis of your brand’s requirements, it’s time to lock the list with validated data.
The Influencer marketing platform provides you with all the important insights about Influencers, including engagement rates, average interactions, and total followers.
When you are recruiting an Influencer for your brand, it is important to look at their engagement rates and average interactions. Looking at their follower base alone, will not make for a very wise decision.
An Influencer with a good engagement rate is likely to bring more impact than one who has a bigger follower base but a comparatively low engagement rate. The idea is to focus on quality over quantity.
These metrics further help you in creating and carrying out your Influencer marketing campaign.
Hence, don’t move ahead without analyzing their individual performance.
Not only does the Influencer marketing platform help you find the relevant influencers but also in managing and monitoring your Influencer Marketing Campaigns.
Creating, Managing and Monitoring Influencer Marketing Campaigns
You can create a clear-cut influencer marketing campaign by giving away detailed briefs. Establish your brand’s objectives in your brief such that Influencers can achieve what you want.
This easy-to-use proprietary tool lets you share important campaign details with your Influencer partners. This includes the platforms that you want them to target, specific hashtags that you want them to cover, and the relevant time periods for which you want them to carry out the campaign.
By evaluating your Influencer marketing campaigns, you can identify all the gaps and fix them accordingly.
With the Influencer Reports, you can pull out detailed analyses of your campaigns. Know how your Influencer partners are performing, capture audience reactions and responses to social campaigns and measure relevant KPIs.
In order to make the most out of your Influencer marketing campaigns, you need to be well-versed with how your campaigns are performing.
Summing It Up!
Influencer Marketing is one of the most efficient tactics to help you grow your brand and build a relationship with your audience. In order to help you reach out to your audience, find the right and relevant influencers with Unbox Social’s Influencer marketing platform. Here’s a quick recap of how to find the right influencers in India:
- Choose the platform you need influencers for/from.
- Select the category of Influencers that are best suitable for your brand.
- Narrow down your search by filtering the buckets of location, follower base, and engagement of influencers.
- Carry out a brand-check for your influencers to know how they’ve performed for a competitive/similar brand as of yours.
- Monitor the performance of each influencer with their insights.
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