How To Use Social Listening Insights To Gather More Leads?

So often, we think of social media only as a way to broadcast our messages, and that is one typical error marketers make as they use social media: They use it as a one-way channel. But the real opportunity is when you set social media to listen to the conversations that are going on among your customers. One very important rule of thumb in business is that you need to listen to the conversations that are happening in your market if you must get leads. And generating new leads is a must. In fact, lac...

How Influencer Marketing Can Boost Brand Awareness (Tips Included)

According to statistics, nearly 81% of brands using influencer marketing have found it to be effective. As a brand, you need to constantly refine your content and marketing strategies. One of the top strategies that most brands are putting their efforts into is Influencer marketing. Social media teams have been investing into Influencer marketing campaigns since the past few years and it has proven to be very lucrative. Many brands are bringing niche creators with huge followings on board to take their brand ...

How To Easily Track Social Media Competitors Across Platforms

Social media has become a central part of the marketing strategy for businesses. It is available at low or nil costs and is easy to access. This is the reason why the number of users for social media is increasing. But it is not just you that is leveraging social media to create brand awareness and generate engagement. So many brands use social media platforms to post engaging content and generate conversations. Why You Need To Track Social Media Competitors There is no dearth of competition among brands on socia...

6 YouTube Analytics Tools To Improve Your Video Strategy

There’s a lot that goes into creating videos for your YouTube channel. So many tools to optimize your video content, automate and manage video sharing, and so on, go into executing your strategy. More than one billion people, that is, one-third of all the people on the internet, are watching YouTube videos every day. You need to make the most of the huge user base of this platform. Employing tools for video editing, content optimization, SEO etc, can help you achieve your video marketing goals to a great exten...

6 Tools To Know Your Social Media Engagement

Your Social media standing is the currency of today’s age. The number of followers tell us how big your influence is. Unsurprisingly, every person and brand is racing to get more followers. But looking at the followers is just half the equation, as you also need to know how active and useful these followers are. This is where social media engagement comes in, adding another dimension to the formula. What is Social Media Engagement? Engagement is the ratio of how many people interact with your content when compa...

9 Top Facebook Advertising Tools For Marketers

Facebook gives you the access to reach out to more than 2 billion users.  Boosting your engagement, increasing click-through rates or raising conversion rates, Facebook offers the opportunity to use the platform to achieve all these goals. But how do you achieve these goals?  You can do so by using Facebook advertising tools. Facebook business page is the most cost-effective way of carrying out your marketing goals and generating leads. Since Facebook has such a wide net of users, you should use this tool prov...

Top 10 Tools To Create Interesting Infographics

When you are using various social media platforms, you create and supply content of various types. You have probably used photos, videos and stories across various social media channels to build a brand image or to engage your audience. What other forms of content have you employed as a part of your content? If you’re new to Infographics, this is what a typical infographic looks like. This infographic details the power of visual content on your audience. According to this infographic, your audience reta...

8 Best Social Media Tools To Grow Your Business In 2018

Gone are the days of relying on door-to-door marketing, making face to face pitches to customers and television and print ads and commercials. As the number of social media users is only going up, if you are not using one or more of these platforms to grow your business, then you are missing out on a very good opportunity. Facebook, Twitter, Instagram, YouTube, these are all household terms today and users are actively using and exploring these platforms. These free platforms provide you with the opportunity to ...

Top 10 Tools Which Help You With Social Media Growth Hacking

Gone are the days when you had to rely entirely on spending huge amounts on marketing budgets to acquire customers and drive sales. With social media growth hacking, nearly any and every company can fulfil their goal of generating sales through their online business. Not just that, growth hacking can help in continued growth in terms of more followers/subscribers and conversions. For fulfilling these goals, there are multiple social media growth hacking tools out there at your disposal. Each of these tools come ...

10 Best Tools To Measure Your Social Media Reach

The key to truly making the most of social media, is to monitor what is being said about you, your products or services and even your competitors and the market as a whole. One way to monitor your social media performance is by calculating your reach.  But how exactly can you define your social media reach? Your social media reach refers to the total number of unique accounts that viewed your content or visited your page. To put it simply, social media reach refers to the total number of people who saw yo...

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