Top 6 Competitor Analysis Tools To Keep An Eye On Your Competition

As a brand, you are never operating in a vacuum. No matter what niche you specialize in and no matter what your USP, you will always have competitors. Keeping an eye on your competitors will help you build a well-informed social media strategy for your business.  What kind of content are your competitors posting?  What kind of response is their content receiving?   How is your social media performance as compared to your competitors? This is where the competition analysis tool comes in handy. It hel...

The #1 Tool To Find Influencers For Your Brand

Brands like Audible, Daniel Wellington and Glossier have successfully leveraged Influencer marketing to take their brands to the next level. The powerful tactic of getting Influencers on board can help you in many ways to create traction for your brand.  Brands have been actively employing celebrity endorsements over the years. At this point, brands are looking at niche content creators with huge followers on social media platforms. Tap into the potential of niche Influencers, to expand exposure for your brand...

Here’s How Automation Can Help You Manage Your Social Media Handles Efficiently

Every business today spends a lot of time, energy and resources to establish its social media presence and, for all the right reasons. There is more than half of the world’s population using the internet right at this very moment. You no longer have to spend thousands of bucks on an advertisement to run on television. Facebook is providing you with a huge customized audience. There is no denying the fact that social media gives you a huge platform to showcase your business and expand through it, but eve...

Top Tips To Maximise Conversions Of Social Media Campaigns

Social media marketing is no easy feat, especially with the continuously evolving algorithms and policies on the different social media platforms. Building social media campaigns involves a lot of creative input along with huge investments in terms of money, time and efforts.   In this sense, getting results or returns on your social media activities is crucial for your brand. So you are getting likes on your facebook page or more followers on your Instagram and Twitter profiles. But, are these social media met...

Best Social Media Tools for Boosting Productivity

If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage your content and campaigns. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results. The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of y...

Top 10 Instagram tools for 2019

Instagram is the ultimate social media marketing platform. For brands and businesses s, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform shopping feature. As such, the audience can make purchases on the platform itself. In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the platf...

The Complete Guide To Social Media Competitive Analysis

A good social media marketing strategy is not only about monitoring and measuring your own growth. You also need to look out for what’s happening in your industry. To be on top of your social media game, only focusing on your own social media growth will not help. You will also have to be well aware of how you stand in comparison to your competitors. Social media platforms are brimming with competition and if you want to stand out from your competitors in the market, you need to actively analyze their per...

Influencer Marketing Platform For Brands And Agencies

One of the best ways to market your brand on social media is through Influencer marketing. With Influencer marketing expected to become a $ 10 billion industry by 2020, you should invest in Influencer partnerships to capitalize on their talent and fan base. Leveraging Influencers’ content creation skills, as well as their influence will help you in marketing your brand and products more effectively. The benefits of bringing Influencers on board are many. Capitalize on the power of peer review in the right way...

5 Best Tools To Track Instagram Analytics

Tracking your content performance is an integral part of your Instagram marketing strategy. Having a good idea about how you are performing on the platform can help give a direction to your next set of steps. Fortunately, there are tools catering to your Instagram analytics that help you uncover important insights about your activity. Based on these insights, you can maneuver your strategy to create and deliver content that your audience likes. The very idea behind using social media analytics tools is to di...

How To Use Social Listening Insights To Gather More Leads?

So often, we think of social media only as a way to broadcast our messages, and that is one typical error marketers make as they use social media: They use it as a one-way channel. But the real opportunity is when you set social media to listen to the conversations that are going on among your customers. One very important rule of thumb in business is that you need to listen to the conversations that are happening in your market if you must get leads. And generating new leads is a must. In fact, lac...

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