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  • Best Social Media Tools for Boosting Productivity

    If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage your content and campaigns. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results. The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of y...

    Top 10 Instagram tools for 2019

    Instagram is the ultimate social media marketing platform. For brands and businesses s, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform shopping feature. As such, the audience can make purchases on the platform itself. In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the platf...

    The Complete Guide To Social Media Competitive Analysis

    A good social media marketing strategy is not only about monitoring and measuring your own growth. You also need to look out for what’s happening in your industry. To be on top of your social media game, only focusing on your own social media growth will not help. You will also have to be well aware of how you stand in comparison to your competitors. Social media platforms are brimming with competition and if you want to stand out from your competitors in the market, you need to actively analyze their per...

    Influencer Marketing Platform For Brands And Agencies

    One of the best ways to market your brand on social media is through Influencer marketing. With Influencer marketing expected to become a $ 10 billion industry by 2020, you should invest in Influencer partnerships to capitalize on their talent and fan base. Leveraging Influencers’ content creation skills, as well as their influence will help you in marketing your brand and products more effectively. The benefits of bringing Influencers on board are many. Capitalize on the power of peer review in the right way...

    5 Best Tools To Track Instagram Analytics

    Tracking your content performance is an integral part of your Instagram marketing strategy. Having a good idea about how you are performing on the platform can help give a direction to your next set of steps. Fortunately, there are tools catering to your Instagram analytics that help you uncover important insights about your activity. Based on these insights, you can maneuver your strategy to create and deliver content that your audience likes. The very idea behind using social media analytics tools is to di...

    How To Use Social Listening Insights To Gather More Leads?

    So often, we think of social media only as a way to broadcast our messages, and that is one typical error marketers make as they use social media: They use it as a one-way channel. But the real opportunity is when you set social media to listen to the conversations that are going on among your customers. One very important rule of thumb in business is that you need to listen to the conversations that are happening in your market if you must get leads. And generating new leads is a must. In fact, lac...

    How Influencer Marketing Can Boost Brand Awareness (Tips Included)

    According to statistics, nearly 81% of brands using influencer marketing have found it to be effective. As a brand, you need to constantly refine your content and marketing strategies. One of the top strategies that most brands are putting their efforts into is Influencer marketing. Social media teams have been investing into Influencer marketing campaigns since the past few years and it has proven to be very lucrative. Many brands are bringing niche creators with huge followings on board to take their brand ...

    How To Easily Track Social Media Competitors Across Platforms

    Social media has become a central part of the marketing strategy for businesses. It is available at low or nil costs and is easy to access. This is the reason why the number of users for social media is increasing. But it is not just you that is leveraging social media to create brand awareness and generate engagement. So many brands use social media platforms to post engaging content and generate conversations. Why You Need To Track Social Media Competitors There is no dearth of competition among brands on socia...

    6 YouTube Analytics Tools To Improve Your Video Strategy

    There’s a lot that goes into creating videos for your YouTube channel. So many tools to optimize your video content, automate and manage video sharing, and so on, go into executing your strategy. More than one billion people, that is, one-third of all the people on the internet, are watching YouTube videos every day. You need to make the most of the huge user base of this platform. Employing tools for video editing, content optimization, SEO etc, can help you achieve your video marketing goals to a great exten...

    6 Tools To Know Your Social Media Engagement

    Your Social media standing is the currency of today’s age. The number of followers tell us how big your influence is. Unsurprisingly, every person and brand is racing to get more followers. But looking at the followers is just half the equation, as you also need to know how active and useful these followers are. This is where social media engagement comes in, adding another dimension to the formula. What is Social Media Engagement? Engagement is the ratio of how many people interact with your content when compa...

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