How to Choose the Best Social Media Channels for Your Business In 7 Steps

There are a number of social media platforms available online where you can promote your business. If you are willing to take a few steps in the right direction, you can easily leverage the power of social media channels to your advantage. In this blog are 7 steps you need to take for choosing the right kind of social media channel (s) for your business. In order to succeed, you must go step by step. Step 1: Ascertaining Audience Demographics The first step you need to take is identifying your target aud...

How To Monitor Your Brand Reputation Online (With Social Listening)

Creating an impactful presence online is the most important ROI on all the time, money and effort that you put into your social media strategy. But it is very important that you get the true picture and gain in-depth insight into what people think about your brand and products.  Social media marketing does not happen in a vacuum. Platforms are ripe with competition and users are constantly interacting. There are so many conversations happening on these platforms around your brand and other subjects relevant to ...

How To Build A Social Media Strategy With Maslow’s Iconic Pyramid Model

The famous Egg post by World Record Egg broke all records at the beginning of 2019, making it the world’s most-liked photo on Instagram. Achieving such big numbers is not an easy feat at all. If you want to mimic their success, you need to layout a well-planned strategy for your social properties. Jumping straight to action without any direction or clarity on your goals is not a wise idea. To make it big on social media, it would be prudent to follow a concrete, well-thought-out plan.  One of the cardi...

Top 8 Tools For Social Media Engagement

Interacting with your target audience is the key to building a connection with them. Once you’ve got your audience hooked and engaged, it becomes easier to convert them into customers for your brand.  Audience engagement lays the groundwork for your brand on social media. Generating social media engagement is no easy feat, especially given the complex social media algorithms on every platform. Fortunately, there are many social media tools out there that can help you push up engagement on your social media ha...

How to Build a Social Media Strategy in 5 Easy Steps

What do you spend more time on, your computer and phone or the TV and the newspaper? If you are reading this, it’s very likely that the former was your answer. No wonder Social media marketing has suddenly grown so much in the past few years, as every brand understands the importance and usefulness of having a solid Social Media marketing strategy. If you are still figuring out why posting consistently on Instagram and Facebook is not getting you any results, this guide on how to make a Social Media marketing...

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