6 Reasons Your Facebook Ads Are Not Working

A good Facebook marketing strategy involves leveraging both paid as well as organic modes of marketing. If you are new to Facebook, you should start considering investing in Facebook Ads to make the most of the platform. For other brands who have been on Facebook for a while, you must be familiar with the challenges associated with working on Facebook Ads. You invest in Facebook Ads with a view to enhance your reach. But you may not always get the desired results on your Facebook Ads. There may be various reas...

Role Of Influencer In 2019

The power of peer reviews cannot be underestimated, as you can see from the growing followers of Influencers in social media programs. If you haven’t been tapping into the potential of Influencer marketing to leverage this power, you should be doing it right now. Influencer marketing is a strong multi-billion industry and is one of the most popular social media marketing tactics. The year 2018 saw many evolutions, updates, and changes in the social media industry. From changes in the privacy policy on Faceboo...

How To Use Social Listening Insights To Gather More Leads?

So often, we think of social media only as a way to broadcast our messages, and that is one typical error marketers make as they use social media: They use it as a one-way channel. But the real opportunity is when you set social media to listen to the conversations that are going on among your customers. One very important rule of thumb in business is that you need to listen to the conversations that are happening in your market if you must get leads. And generating new leads is a must. In fact, lac...

4 Ways To Check If Your Brand Is Working On Facebook

So, you have set up a page on Facebook and started posting content on the platform. But how do you know if your Facebook activity is helping you attain the results that you are looking for? After all, you are putting the time, money and efforts into creating a good strategy for your brand on Facebook. You need to measure if your branding on Facebook is working or not. As a part of your strategy for branding on Facebook, you need to constantly assess how your page activity is faring on the platform.  For th...

Top Social Media Campaigns of 2018 to date – Part I

Remember the Ice bucket challenge? This campaign was conducted to generate support for and awareness about ALS disease.  Millions of people around the globe, including celebrities and famous personalities, took part in this campaign. 4-5 years ago, Facebook, YouTube and other popular social media feeds were full of Ice bucket challenge videos. It was one of those most viral social media campaigns ever. This is one example of a very popular and influential social media campaign that took the world by the storm. ...

How To Use Humour On Social Media

What is the goal behind your social media presence? Do you want to drive more traffic to your website? Do you want to get more conversions? Or, do you want to enhance engagement? In order to fulfill any of these social media goals, it is very important for you to build a connection with your audience.One way to do is by using humour in social media marketing. Humour can play an instrumental role in facilitating the connection between your brand and your audience. You can leverage on humour to create content ...

Easy And Engaging Video Content Ideas

One type of content that drives maximum engagement on social media is video content. The audience loves to watch intriguing videos that entertain them, educate them or inspire them. If you want to attract your audience to your video content, you need to keep coming up with new video content ideas and post it online. The most important thing to keep in mind is to shape your video content strategy according to the platform you are posting it on. One great platform for posting videos is YouTube. But unlike, Yo...

A Guide To The Psychology Of Visual Marketing For Social Media Managers

Social media is all about visual content.  If you’re looking for content to market your brand, you should capitalise on the power of visual content to draw your audience’s attention. Facts suggest that humans have a tendency to process images 60,000 times faster than they process text. In fact, images tend to hold the power to elicit emotions from your audience and emotions play an important role in building a memory. Visual content can, in this sense, help in brand recall and enhance brand awareness. ...

How To Use Social Media For Entertainment Industry

What would have happened if we didn’t have YouTube to release all the movie trailers ahead of the release? How would music labels and artists reach out to an international audience? Can you even imagine an entertainment industry without the perks of social media? Social media is the perfect medium by which the entertainment industry can target audiences. Social media allows you enormous scope to leverage the multiple tools, features, and formats to generate buzz. It cannot be denied that social media has beco...

Must Use Instagram Tools For 2019

Instagram is the ultimate social media marketing platform. For brands, businesses and influencers, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform feature. As such, the audience can make purchases on the platform itself. In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the pla...

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