6 Tips For Creating A Powerful Content Marketing Strategy

The best marketers always keep their knowledge updated and try unique strategies to establish their position in the market. Along with technology, the way any product or service is marketed is evolving rapidly. Be it online or offline, content is the base for any organization’s success. Content Marketing is not only limited to creating and distributing content but also requires you to follow a strategic approach. A well-planned process will help you generate leads, improve branding and fulfill all your busine...

The Complete Guide To Social Media Competitive Analysis

A good social media marketing strategy is not only about monitoring and measuring your own growth. You also need to look out for what’s happening in your industry. To be on top of your social media game, only focusing on your own social media growth will not help. You will also have to be well aware of how you stand in comparison to your competitors. Social media platforms are brimming with competition and if you want to stand out from your competitors in the market, you need to actively analyze their per...

7 Tips On Using IGTV For Business

Instagram offers various formats and features to help you market your content. In June 2018, Instagram launched Instagram TV or IGTV, a vertical video format that operates as a part of the platform as well as a standalone app. This format has now become an integral part of the platform. With IGTV, you can run long-form videos in the vertical format, bringing a new experience for your audience. To get started, you first need to create a channel for your account. Once you have set up your channel, you can start u...

How To Structure A Product Launch Campaign

Social media is a great channel to market your brand. With access to diverse audience segments, social media makes for just the perfect platform to launch your new products and/or product ranges. As overwhelming as it may sound, running product launch campaigns on social media comes with its own perks. Behind a good product launch is a well-defined, step by step strategy. Whether you are a B2B brand or a B2C brand, when it comes to product launch campaigns, we’ve got you covered! Here’s our step by step s...

Influencer Marketing Platform For Brands And Agencies

One of the best ways to market your brand on social media is through Influencer marketing. With Influencer marketing expected to become a $ 10 billion industry by 2020, you should invest in Influencer partnerships to capitalize on their talent and fan base. Leveraging Influencers’ content creation skills, as well as their influence will help you in marketing your brand and products more effectively. The benefits of bringing Influencers on board are many. Capitalize on the power of peer review in the right way...

Best Tools For Marketing Your YouTube Channel

  Your audience loves visual content, and when it comes to visual content, video is one of the top-performing content formats. If you want to tap into the potential of video content for your brand, YouTube is one of the best platforms to get started with. The video-sharing platform boasts of a huge user-base. YouTube has more than 1.9 billion monthly active users. If you are not already leveraging the platform to get your content in front of such a huge audience, you should get started now. Whether ...

Why B2B Companies Need to Get Started with Facebook Live

Ever since its inception in August 2015, Facebook Live has been one of the top-most platforms for engagement. Facebook live has a huge fan base amongst entertainment industry enthusiasts. Not only for entertainment, but Facebook Live is also a great source for sharing informative content and for showcasing the human-side of a brand. It doesn’t take time to get any video viral on the platform and that is why every B2B company should tap into the potential of live streaming content. Facebook Live, with more than...

5 Best Tools To Track Instagram Analytics

Tracking your content performance is an integral part of your Instagram marketing strategy. Having a good idea about how you are performing on the platform can help give a direction to your next set of steps. Fortunately, there are tools catering to your Instagram analytics that help you uncover important insights about your activity. Based on these insights, you can maneuver your strategy to create and deliver content that your audience likes. The very idea behind using social media analytics tools is to di...

How to Dominate Facebook Ads Without Being A Spammy Marketer

Facebook is an ever-changing entity. What remains and what changes with time in the world of Facebook Ads can only be understood through constant research, and testing. Despite all the criticism, Facebook Ads still remain one of the top tools for your social marketing strategy. The amount of traffic generated by Facebook serves the purpose of marketing your brand effectively. Facebook introduced major changes to its ads’ platform in 2018 provoking adjustments to your Ads’ strategies. Whether you are star...

7 Tips On How To Grow Your Instagram Account

Instagram with a 500 million-strong user base, is a lucrative platform to market your skills. If you are an Influencer looking to capitalize on the formats and features of this platform, you need to have a fool-proof strategy in place. No matter what niche you specialize in, you need certain hacks and tips that can help you grow your Instagram account. Instagram allows you access to a target audience as well as brands to collaborate with. In order to achieve your goal of growing your Instagram account, you need...

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