How to Build a Social Media Strategy in 5 Easy Steps

What do you spend more time on, your computer and phone or the TV and the newspaper? If you are reading this, it’s very likely that the former was your answer. No wonder Social media marketing has suddenly grown so much in the past few years, as every brand understands the importance and usefulness of having a solid Social Media marketing strategy. If you are still figuring out why posting consistently on Instagram and Facebook is not getting you any results, this guide on how to make a Social Media marketing...

How to Build Brand Awareness on Social Media

Social media is a platform where you can market and sell your brand and that too at a very low cost. However, you have to be mindful of the ever-increasing competition that is there for capturing the attention of your audience. When nearly 91 percent of retail brands are using at least 2 to 3 social media channels to promote their respective brands, you can imagine the level of competition that is there on the platforms. Building brand awareness among your audience in the presence of such huge competition can...

6 Ways In Which Social Media Can Help Boost Your SEO Efforts

Why SEO? Business websites have become an important way of interacting with your target consumer sector. You may have content, creativity, and information on your website but does everyone know about your website?  A consumer who requires goods or services might simply search for its providers on search engines like Google and obtain a list of several similar vendors of goods and services. Now, a consumer can simply click on one of the initial results and fulfill his demands. So, it becomes a challenge for a...

Here’s How Automation Can Help You Manage Your Social Media Handles Efficiently

Every business today spends a lot of time, energy and resources to establish its social media presence and, for all the right reasons. There is more than half of the world’s population using the internet right at this very moment. You no longer have to spend thousands of bucks on an advertisement to run on television. Facebook is providing you with a huge customized audience. There is no denying the fact that social media gives you a huge platform to showcase your business and expand through it, but eve...

Here Are the Upcoming Social Media Sites You Need to Pay Attention to as a Marketer

In 2006, a modest little news and social networking service went live for the first time based out of San Francisco, California. It was created in a post-Facebook world, where a glut of new social networking sites seemed to be cropping up every single day. Though it struggled to gain traction in those early days, it did have something unique going for it. Instead of allowing people to drone on and on, recording whatever thought fell out of their head for all time, this site only allowed people to express themselves...

Top Tips To Maximise Conversions Of Social Media Campaigns

Social media marketing is no easy feat, especially with the continuously evolving algorithms and policies on the different social media platforms. Building social media campaigns involves a lot of creative input along with huge investments in terms of money, time and efforts.   In this sense, getting results or returns on your social media activities is crucial for your brand. So you are getting likes on your facebook page or more followers on your Instagram and Twitter profiles. But, are these social media met...

How The Instagram Algorithm Works In 2019

Instagram is a photo and video sharing platform brimming with competition. Whether you own a B2B brand or a B2C brand, you are always competing for homepage feed ranking. If you want to get more engagement and bring more customers on board, you need to work towards getting more and more people to see your content. According to statistics, close to 80 percent of accounts follow a business on Instagram.If you want to get maximum visibility for your content and improve the organic reach for your account, you need t...

Best Social Media Tools for Boosting Productivity

If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage your content and campaigns. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results. The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of y...

Top 10 Instagram tools for 2019

Instagram is the ultimate social media marketing platform. For brands and businesses s, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform shopping feature. As such, the audience can make purchases on the platform itself. In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the platf...

Top Influencer Marketing Campaigns You Should Know

Huda Kattan’s story of success from being a beauty blogger to starting a $ 2.1 billion-worth beauty line, is one that speaks for every Influencer out there. Influencers being avid content creators have become an indispensable part of every brand’s marketing strategy. In fact, the Influencer marketing industry is expected to become a 10 billion dollar industry by 2020. These numbers are evidence that Influencer partnerships are going to become central to brand marketing campaigns. The HUDA Beauty story is onl...

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