Effective Bottom-Line KPIs You Need To Measure To Grow Your Social Media Engagement

The way companies perceive social media marketing has evolved dynamically just over the course of the last couple of years. Along with the grand developments in social media strategies and methods, we have seen a revolutionary change in how companies measure their social media performance. Companies have now started measuring everything from their followers’ growth to their social media engagement rate. Social media engagement is hands down the number one area your brand should focus on when dealing with socia...

10 Best Tools To Measure Your Social Media Reach

The key to truly making the most of social media, is to monitor what is being said about you, your products or services and even your competitors and the market as a whole. One way to monitor your social media performance is by calculating your reach.  But how exactly can you define your social media reach? Your social media reach refers to the total number of unique accounts that viewed your content or visited your page. To put it simply, social media reach refers to the total number of people who saw yo...

A Guide To Writing Instagram Captions For Ultimate Follower Growth

Coming up with Instagram captions is a challenge, especially if you are looking to open up a conversation with your followers and increase your engagement in that way.  And if you haven’t been successful doing that so far, it means your Instagram captions just aren’t captivating enough. So, what is the secret to writing the best Instagram captions? Don’t let your caption be an afterthought! It is just as important as the photo it goes with, if not more so. To help you get the most out of every Instagra...

Every New Instagram Feature Released In 2018 and How To Nail It

If you have been using Instagram for a while now, you might have noticed that the photo-sharing social media platform absolutely loves change. 2018 has only just begun, and Instagram has already rolled out a number of new features that are getting incredibly hard to keep a track of. While Instagram’s attempt to help users interact with their audience in increasingly fun ways is amazing, you need to make the maximum use of them for your Instagram growth. Let’s take a look at what these exciting changes mea...

How To Use Instagram Hashtags To Their Full Potential

Instagram recently announced that it’s algorithm has changed yet again. With all these new changes, it will only get harder to be discovered on Instagram in 2018 and you might need all the help you can get - that includes hashtags. You are probably wondering how Instagram hashtags work in 2018, especially now that all the rules have changed. Fear not, we’re going to tackle all your questions and provide you with tips on how to use Instagram hashtags to grow your business effectively. We already know that...

The Best Way To Grow Your Instagram Account In 2018

Have you already read through a dozen of articles telling you how to grow your Instagram account, reading through the same ‘tips’ on how to grow your Instagram followers or the ones that tell you things like ‘post at 2 am and 5 pm’ or ‘use the correct hashtags’? Only to realise that they all have the same information to share, which is probably not even relevant in 2018 anymore. It isn’t that these tips aren’t useful, but at best they are giving you last year’s knowledge. Instagram has seen ...

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