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  • Top Social Media Campaigns Of 2018

    What started off as a medium for personal interaction, is now a channel through which you can showcase your brand. The audience relies on social media to a great extent for gaining information about brands as well as products in an effort to make informed decisions. This only means that your brand is always under the spotlight of your audience. Leverage this attention to fulfill your business goals by creating content that generates engagement. But good content alone will not suffice to achieve your goals. You ...

    10 Tips To Build An Effective Social Media Presence

    Social media, over the years, has gone big and how! A huge part of the global population is actively using social media channels today. With more than 3 billion people using different social media platforms, you need to take advantage of these numbers and put in efforts to reach out to your target audience. There are so many other brands beside yours, that are trying to draw the attention of the huge base of users. Building social media presence in such a competitive environment can be challenging, but by follo...

    9 Ways To Build Brand Awareness On Social Media

    Building brand awareness has never been easier, thanks to social media. It is cost effective and easy-to-use, comes with all the features and tools to make your job easier for you. . Brands specialising in any and every niche can leverage social media to create awareness about their business. However, there is thriving competition among different brands to draw attention of the audience. When nearly 91 percent of retail brands are using at least 2 to 3 social media channels to promote their respective brands, y...

    7 Tips On How To Use Instagram Ads Effectively

    On a platform that has about 25 million brand profiles competing against one another, organic reach is undoubtedly a difficult feat to ace. Whatever your goals may be, you are not only competing against a large number of brands present on the platform, but also a user base of about 1 billion active monthly users. Instagram announced that 3 main elements, namely Interest, Recency and Relationship, will determine what a user will see on their Instagram feed. As a result, relying on organic reach alone may not be ...

    9 top social media KPIs you need to track right now

    Social media KPIs form an important part of your overall social media marketing strategy. All your social media activities need to be measured in order to understand your audience’s reaction. Your social media KPIs or key performance indicators help you determine just this. Social media KPIs provide you with a sense of direction on your social media strategy. This helps you frame efficient social media strategies that will help you fulfill social media goals. You can ascertain what should be your next steps w...

    How Influencer Marketing Can Boost Brand Awareness (Tips Included)

    According to statistics, nearly 81% of brands using influencer marketing have found it to be effective. As a brand, you need to constantly refine your content and marketing strategies. One of the top strategies that most brands are putting their efforts into is Influencer marketing. Social media teams have been investing into Influencer marketing campaigns since the past few years and it has proven to be very lucrative. Many brands are bringing niche creators with huge followings on board to take their brand ...

    Instagram metrics to track and optimize for best results

    We all know that everyone loves visual content and Instagram is one of the most favourite platforms for sharing photo and video content. Numbers are proof that Instagram is a platform that users keep going back to, for connecting with people, discovering new things and much more. Instagram has a huge user base and 80 percent of user accounts on Instagram follow a business page. These figures show that Instagram, if leveraged properly can help you gain engagement and make acquisitions. In order to make the most ...

    7 Tips On Using Social Media For Healthcare Industry

    From the fashion industry to FMCG firms, entertainment to travel industry, all brands have made social media an integral part of their business model. With the constantly growing usage of social media, it is important that even medical practitioners and other healthcare professionals and businesses use it for marketing. Social media marketing has a lot of untapped potential for the healthcare industry. Because your customers are going to invest their money to avail your services, they would want to get as much ...

    11 Best Practices To Grow Instagram Followers In 2019

    Whether you are just starting out on Instagram or have been on the platform for a while, having a big, loyal follower base on the platform is essential. No matter what your social media goals are, a larger audience ensures better engagement and improves website traffic and lead generation. What are the factors that push you to follow another account? Probably, when the content is very appealing and visually pleasing and you want to keep following their content. If their content is adding value or is informat...

    How to work with an Instagram influencer

    Influencers have become an integral part of social media marketing campaigns. Moving beyond the traditional marketing techniques of bringing celebrity brand ambassadors on-board, today, marketing involves collaborating with social media influencers. Working with social media influencers allows you to build a buzz around your brand and market it effectively. Instagram is one of the platforms where social media influencers showcase and promote niche content. Instagram influencers have a very strong presence on th...

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