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  • Top 7 Social Media Trends To Watch Out For In 2019

    The year 2018 was all about new trends and updates in social media features and tools. In the beginning of 2018, Facebook announced modifications in its algorithm, affecting your home page rankings on the platform.IGTV, introduced in the mid part of 2018, brought about a new trend in the way people could watch videos. Brands conducted live streams to generate engagement amongst their audiences. Instagram introduced social shopping in March 2018. Like every year, 2018 had its own share of social media trends and ...

    How To Easily Track Social Media Competitors Across Platforms

    Social media has become a central part of the marketing strategy for businesses. It is available at low or nil costs and is easy to access. This is the reason why the number of users for social media is increasing. But it is not just you that is leveraging social media to create brand awareness and generate engagement. So many brands use social media platforms to post engaging content and generate conversations. Why You Need To Track Social Media Competitors There is no dearth of competition among brands on socia...

    Instagram Deleting Fake Followers and The Impact On Your Business

    This November, Instagram made a very important announcement. In an effort to steer the platform clear off inauthentic activities, Instagram will be deleting fake Instagram followers. Instagram wants to provide a completely authentic, genuine experience to its users. In pursuit of this, Instagram has unleashed machine learning tools for identifying accounts that have fake followers. Many Instagram accounts have been found to be using third-party apps to get fake followers. Such users try to paint a completely dif...

    Outdated Influencer Marketing Practices That You Need to Avoid

      Influencer marketing has become an integral part of social media marketing. Influencers tend to have large social media followings of their own. You can bring influencers on board to market your brand in numerous ways. Combine your brand’s following with that of an influencer’s brand following. Add their skills and creativity to this and here’s the perfect formula for a good social campaign. But, whether you are new to the concept of influencer marketing or not, there are a few things that you sh...

    How does The Instagram Algorithm Work And How To Make It Work For You

    Instagram has been the fastest growing Social Media app currently, with over a billion active monthly users on their platform. Needless to say, this highlights massive opportunities for brands, influencers and other profiles to reach more relevant people and thus more customers. But that also means that you have more competition to make your voice heard. Understanding how the Instagram algorithm works is the key to growth on Instagram and standing out from the other billion profiles fighting for the users’ attent...

    8 Ultimate Tips To Create Captions For Facebook That Maximize Conversions

    Facebook continues to be one of the most widely used social media platform today. Initially, Facebook was a social media channel used for connecting with friends and relatives. It has now transformed into a sought-after platform for businesses to market their brands. Facebook is an important part of your social media marketing strategy. You need to have a Facebook page in order to market your brand effectively. But just having a Facebook page is not going to achieve anything. You need to publicize your content, ...

    How To Increase Instagram Followers Organically in 2018

    Instagram is on its way to becoming the most preferred destination for brands and people alike, to share their message. That comes as no surprise, as the platform now boasts over a billion users. But as it is with any social media, your influence is majorly determined by your follower base. It’s often called a social currency. So here is a guide for how to grow on Instagram, without paying for ads. It is said that the first few thousand Instagram followers are the most difficult to obtain, as you try to make y...

    Best Time To Post On Social Media in 2018

    Numbers are proof that people are using social media extensively around the world. People of almost all age groups, coming from different walks of life are using social media for different purposes- for entertainment, for knowledge or for connecting with the community. Social media is also coveted as the most cost-effective marketing medium. Leveraging the power of these platforms, in this sense, should be done with maximum efficiency. You should make the most of this platform to get maximum benefits. Engagin...

    How does Facebook algorithm work and a step-by-step guide on how to make it work for you

    Even as Facebook enters its 15th year, the number of users keeps increasing. This makes it the most relevant platform for brands and businesses to showcase and market their products. At the beginning of this year, Facebook CEO, Mark Zuckerberg made the announcement about the many changes that will be brought about in the newsfeed algorithm to ‘enhance’ the user experience. Many brands and businesses were left concerned over the sudden turn of events. Almost immediately after the announcement, Facebook newsfe...

    8 Reasons Why Every Business Should Build A Social Media Presence

    When ⅓ of the world uses social networking platforms regularly, having a social media presence for businesses is the need of the hour. With more people joining social media platforms each day, it’s on the track to be the biggest and most convenient source of all kinds of communication in the near future. To put things into perspective, the number of American adults using social media went from 7% in 2005 to a whopping 69% in just ten years. What does all of this mean? It means that hundreds of people are scr...

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