What type of Social Media is best for your Business?

It's 2019, and if your business isn't present on any social media platforms yet, you're missing out on a lot! Social media marketing is a booming field, and you should leverage social platforms to build brand presence. With a robust digital marketing strategy in place, your business will be prospering in no time. But, if you already have a digital strategy in place and if it's still not working out, chances are you're prioritizing on wrong social media platforms. Every social media platform has a distinctive aud...

How To Get More Followers On Twitter

A good strategy for marketing calls for having an active presence across social platforms. Twitter is one of the best channels for marketers to showcase and get the word out about their brand. This fast-paced, micro-blogging platform has a 326 million-strong monthly user base. If you aren’t building a brand presence on this platform, you are missing out on a very lucrative opportunity.  As the first step towards leveraging the platform to market your brand, start working on building a strong, loyal follower b...

How To Find The Right Influencers For Your Brand

Brands across niches and industries are turning to Influencers to market their brand on social media platforms. Apart from bringing access to huge audience bases, Influencers also bring with them their niche experts. From product reviews to social media takeovers and product collaborations, there are many different ways in which Influencers can add on to your social media strategy. Unlike celebrity endorsements, Influencer partnerships are not as expensive and come with a sense of authenticity. Since Influencers...

How To Use Hashtags Across Social Media Platforms

Hashtags are important discoverability metrics. Whether it is branded hashtags such as Lays’ #DoUsAFlavor or a simple category/niche hashtag like #travel, using these can help you get more people to see your content. The more people see your content, the better the engagement rates.  You may already be using hashtags but are you doing it right?  Your hashtags as well as how you use them can play an important role in making or breaking your game. If you are using too many hashtags, for instance, it may end...

How to Build a Social Media Strategy in 5 Easy Steps

What do you spend more time on, your computer and phone or the TV and the newspaper? If you are reading this, it’s very likely that the former was your answer. No wonder Social media marketing has suddenly grown so much in the past few years, as every brand understands the importance and usefulness of having a solid Social Media marketing strategy. If you are still figuring out why posting consistently on Instagram and Facebook is not getting you any results, this guide on how to make a Social Media marketing...

How to Build Brand Awareness on Social Media

Social media is a platform where you can market and sell your brand and that too at a very low cost. However, you have to be mindful of the ever-increasing competition that is there for capturing the attention of your audience. When nearly 91 percent of retail brands are using at least 2 to 3 social media channels to promote their respective brands, you can imagine the level of competition that is there on the platforms. Building brand awareness among your audience in the presence of such huge competition can...

6 Ways In Which Social Media Can Help Boost Your SEO Efforts

Why SEO? Business websites have become an important way of interacting with your target consumer sector. You may have content, creativity, and information on your website but does everyone know about your website?  A consumer who requires goods or services might simply search for its providers on search engines like Google and obtain a list of several similar vendors of goods and services. Now, a consumer can simply click on one of the initial results and fulfill his demands. So, it becomes a challenge for a...

Here’s How Automation Can Help You Manage Your Social Media Handles Efficiently

Every business today spends a lot of time, energy and resources to establish its social media presence and, for all the right reasons. There is more than half of the world’s population using the internet right at this very moment. You no longer have to spend thousands of bucks on an advertisement to run on television. Facebook is providing you with a huge customized audience. There is no denying the fact that social media gives you a huge platform to showcase your business and expand through it, but eve...

Here Are the Upcoming Social Media Sites You Need to Pay Attention to as a Marketer

In 2006, a modest little news and social networking service went live for the first time based out of San Francisco, California. It was created in a post-Facebook world, where a glut of new social networking sites seemed to be cropping up every single day. Though it struggled to gain traction in those early days, it did have something unique going for it. Instead of allowing people to drone on and on, recording whatever thought fell out of their head for all time, this site only allowed people to express themselves...

Top Tips To Maximise Conversions Of Social Media Campaigns

Social media marketing is no easy feat, especially with the continuously evolving algorithms and policies on the different social media platforms. Building social media campaigns involves a lot of creative input along with huge investments in terms of money, time and efforts.   In this sense, getting results or returns on your social media activities is crucial for your brand. So you are getting likes on your facebook page or more followers on your Instagram and Twitter profiles. But, are these social media met...

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