Can the Newly Created Social Network Survive in 2020?

Despite guaranteed stiff competition, there is still a good chance for a niche social network to survive in 2020 and even expand in the future. Its founders could steal a trick out of Facebook’s playbook. That is, cater to a specific target demographic and then roll out to a larger group so fast that the competition does not catch up. But not to forget, there are other factors which will also come into play, including speed of implementation, capital, and so forth.  What Is a Social Media App and Why Is It an E...

How to use Social Media Data to launch a Successful Marketing Campaign

Social media data encompasses all the insights and information collected from your audience’s social media activity. It helps track how your prospect customers engage with your content or channels like LinkedIn, Facebook, Twitter, Instagram, and Youtube.  By gathering relevant numbers, percentages, and statistics, you can capture the outcome of your social media strategy. It is important to go beyond just the likes and shares of your content. Social media data gives you a deeper understanding of who your audi...

How to Boost Your Social Media Campaign

Every business, whether it’s small or big, has a lot to gain from making its presence known on social media. You will not only keep your clients interested in what you offer but also reach completely new people with your message. If you are already running a marketing campaign for your company, there is good scope for you to improve in order to ensure the results are even better. And if you’ve just started thinking about creating a strategy for your profiles, it’s important to carefully consider what will ...

Social Listening: All You Need To Know To Get Started

One of the key ingredients of a good social media strategy is vital data about your target audience. The more you get to know your audience, the more well-targeted your content and campaigns will be. In the process, you can get a better ROI on all the time, money and efforts you put into building your social media.  In order to understand your target audience at a deeper level, you need to go beyond the demographics. Knowing the age, gender and location composition of your audience is crucial in shaping your so...

How to Choose the Best Social Media Channels for Your Business In 7 Steps

There are a number of social media platforms available online where you can promote your business. If you are willing to take a few steps in the right direction, you can easily leverage the power of social media channels to your advantage. In this blog are 7 steps you need to take for choosing the right kind of social media channel (s) for your business. In order to succeed, you must go step by step. Step 1: Ascertaining Audience Demographics The first step you need to take is identifying your target aud...

How To Drive Traffic To Your Website With Social Media

All the digital assets that your brand owns, have an important role in establishing your presence online. Your website, in particular, represents your brand online. With so many people actively using the internet to discover and gain information about businesses, it is crucial to create a good website for your brand.  But you need to complement your website with an active social media presence. In fact, you can actively employ social media to drive traffic to your website.  Sounds tricky? As daunting as it ...

Top 6 Instagram Campaigns To Inspire You

Users spend nearly an hour on Instagram on a daily basis. With access to such an active audience, you have enormous scope to forge connections and build a loyal base of followers. But without a powerful, fool-proof campaign, it can be very difficult to stand out.  A well-planned and well-targeted campaign can help you go a long way towards achieving your goals. Brainstorming ideas for building powerful and unique campaigns is not an easy feat either. In fact, every new campaign that you invest in comes with its...

A Guide To Using Social Media Sentiment Analysis

Data plays a very important role in helping you make important brand decisions. You eagerly wait for the numbers to go up as a sign that you are developing traction among your audience. But are these numbers sufficient to establish the success of your brand?  It is important to track social media KPIs, including engagement, reach, follower growth, and CTRs to inform your social media strategy. These metrics help you uncover important insights about your content.  Besides tracking all your content, it is als...

Top 8 Tools For Social Media Engagement

Interacting with your target audience is the key to building a connection with them. Once you’ve got your audience hooked and engaged, it becomes easier to convert them into customers for your brand.  Audience engagement lays the groundwork for your brand on social media. Generating social media engagement is no easy feat, especially given the complex social media algorithms on every platform. Fortunately, there are many social media tools out there that can help you push up engagement on your social media ha...

What type of Social Media is best for your Business?

It's 2019, and if your business isn't present on any social media platforms yet, you're missing out on a lot! Social media marketing is a booming field, and you should leverage social platforms to build brand presence. With a robust digital marketing strategy in place, your business will be prospering in no time. But, if you already have a digital strategy in place and if it's still not working out, chances are you're prioritizing on wrong social media platforms. Every social media platform has a distinctive aud...

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