Top 6 Instagram Campaigns To Inspire You

Users spend nearly an hour on Instagram on a daily basis. With access to such an active audience, you have enormous scope to forge connections and build a loyal base of followers. But without a powerful, fool-proof campaign, it can be very difficult to stand out.  A well-planned and well-targeted campaign can help you go a long way towards achieving your goals. Brainstorming ideas for building powerful and unique campaigns is not an easy feat either. In fact, every new campaign that you invest in comes with its...

What type of Social Media is best for your Business?

It's 2019, and if your business isn't present on any social media platforms yet, you're missing out on a lot! Social media marketing is a booming field, and you should leverage social platforms to build brand presence. With a robust digital marketing strategy in place, your business will be prospering in no time. But, if you already have a digital strategy in place and if it's still not working out, chances are you're prioritizing on wrong social media platforms. Every social media platform has a distinctive aud...

How To Use Hashtags Across Social Media Platforms

Hashtags are important discoverability metrics. Whether it is branded hashtags such as Lays’ #DoUsAFlavor or a simple category/niche hashtag like #travel, using these can help you get more people to see your content. The more people see your content, the better the engagement rates.  You may already be using hashtags but are you doing it right?  Your hashtags as well as how you use them can play an important role in making or breaking your game. If you are using too many hashtags, for instance, it may end...

6 Ways In Which Social Media Can Help Boost Your SEO Efforts

Why SEO? Business websites have become an important way of interacting with your target consumer sector. You may have content, creativity, and information on your website but does everyone know about your website?  A consumer who requires goods or services might simply search for its providers on search engines like Google and obtain a list of several similar vendors of goods and services. Now, a consumer can simply click on one of the initial results and fulfill his demands. So, it becomes a challenge for a...

How The Instagram Algorithm Works In 2019

Instagram is a photo and video sharing platform brimming with competition. Whether you own a B2B brand or a B2C brand, you are always competing for homepage feed ranking. If you want to get more engagement and bring more customers on board, you need to work towards getting more and more people to see your content. According to statistics, close to 80 percent of accounts follow a business on Instagram.If you want to get maximum visibility for your content and improve the organic reach for your account, you need t...

Top 7 User Generated Content Campaigns Of All Time

The best way to market your brand is to bring your customers to become brand advocates. Tapping into the power of peer recommendations is the best way to market your brand to your target audience. After all, customer reviews are more impactful than marketing content by brands. Getting your users to feature your brand and/or products in their content comes with its own set of benefits. Firstly, user-generated content campaigns can help you establish the trust of your target audience through brand features in use...

How To Use Instagram Ads Effectively

On a platform that has close to 80% of users following at least one business account, generating organic reach and engagement in such a competitive channel can be difficult. Whatever your goals may be, you are not only competing against a large number of brands for visibility on the platform, but also a user base of more than 500 million daily users. There are 3 main elements, namely Interest, Recency and Relationship, which determine what a user will see on their Instagram feed. As a result, relying on organic ...

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