IGTV or YouTube- can IGTV take over the video-content sharing giant, YouTube?

On June 20, 2018 Instagram launched its own standalone vertical video application, IGTV. A tool that allows you to create and upload videos in the vertical format, this tool is now being pitted against YouTube. With about 1 billion users on Instagram, IGTV is at the advantage of leveraging its huge user base. YouTube, on the other hand boasts of 1.9 billion monthly active users. Many video sharing platforms like Vimeo and Vines came, but none could match up to this video -sharing giant. Instagram is a very ...

How To Write A Great Instagram Bio – Ideas And Tips

Instagram is undoubtedly one of the best social media platforms to showcase your brand. The platform comes with numerous features, tools, and formats. There is infinite scope to creatively build a presence that leaves a striking impression on the minds of your target audience. After all, the time and efforts you put into building your brand presence on Instagram should at least leave an impact on your audience. Your Instagram profile is representative of your brand on the platform. A very important part of you...

How to write an effective social media Ad copy

With the ever-growing competition on social media platforms, it is very important to keep your social media game top-notch. From visual content to social media copies, as a brand, you need to fine-tune each and every element of your social media content. You don’t want your audience to just skim past your content. After all, it takes hours of planning and creative effort to bring out good quality content. But without a proper message captured in catchy captions with your content, your efforts may end up goi...

Hashtags- How To Use Them Effectively On Social Media

Hashtags are one of the most relevant discoverability tools on social media. With hashtags, you can index your content as a part of the huge pool of content on social media. As a brand, you want to reach out to everyone, even those who aren’t your followers. Every time you add a hashtag to your posts, it becomes a part of the content pool. As such, whenever someone will look up that hashtag, they will find your content amongst various other content posts using the same hashtag. If you haven’t inculcated has...

Top Social Media Campaigns Of 2018

What started off as a medium for personal interaction, is now a channel through which you can showcase your brand. The audience relies on social media to a great extent for gaining information about brands as well as products in an effort to make informed decisions. This only means that your brand is always under the spotlight of your audience. Leverage this attention to fulfill your business goals by creating content that generates engagement. But good content alone will not suffice to achieve your goals. Yo...

7 Tips On How To Use Instagram Ads Effectively

On a platform that has about 25 million brand profiles competing against one another, organic reach is undoubtedly a difficult feat to ace. Whatever your goals may be, you are not only competing against a large number of brands present on the platform, but also a user base of about 1 billion active monthly users. Instagram announced that 3 main elements, namely Interest, Recency and Relationship, will determine what a user will see on their Instagram feed. As a result, relying on organic reach alone may not be ...

How Influencer Marketing Can Boost Brand Awareness (Tips Included)

According to statistics, nearly 81% of brands using influencer marketing have found it to be effective. As a brand, you need to constantly refine your content and marketing strategies. One of the top strategies that most brands are putting their efforts into is Influencer marketing. Social media teams have been investing into Influencer marketing campaigns since the past few years and it has proven to be very lucrative. Many brands are bringing niche creators with huge followings on board to take their brand ...

10 tools to create the most engaging infographics

Infographics allow for visual presentation of information and facts organised together with graphics, charts, text and diagrams. Infographics can make an integral part of your social media marketing plan as these offer all the data, along with the numbers, graphs and pictures in a single snapshot. Why exactly are infographics so important? The answer is simple.  Infographics help grab the attention of your audience by converting raw text and numbers into interesting content that has the power of engaging them....

Instagram metrics to track and optimize for best results

We all know that everyone loves visual content and Instagram is one of the most favourite platforms for sharing photo and video content. Numbers are proof that Instagram is a platform that users keep going back to, for connecting with people, discovering new things and much more. Instagram has a huge user base and 80 percent of user accounts on Instagram follow a business page. These figures show that Instagram, if leveraged properly can help you gain engagement and make acquisitions. In order to make the most ...

Why Video Marketing is the Catapult Your Business Needs Right Now

  Every brand and business could use a boost of adrenaline every now and again, at least as far as their marketing is concerned. In order for a business to grow, you need a steady stream of new customers coming into the fold - essentially at all times. This is true regardless of the type of business you're trying to run, or even the business you're operating in. But in terms of using your marketing to raise awareness, you've often got something of an uphill battle on your hands. People's attention is ...

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