A Short And Simple Guide To Working With Fashion And Lifestyle Influencers

The Influencer Marketing Industry is an ever growing one. Collaborating with niche Influencers that align with your brand can work wonders for your business. You can build fruitful partnerships with Influencers to market your brand across social media platforms. Influencer marketing gives you access to a larger audience base. At the same time, Influencers bring their own skills on board.In doing so, Influencers can contribute to the content creation process. The benefits of working with Influencers are many and...

Instagram Marketing Tips For Travel, Tourism And Hospitality Industry

If you are in the travel, tourism and/or hospitality industry, Instagram offers a great platform to market your brand. The visual content based platform allows you to showcase destinations, scenic attractions, hotels, markets and more. Whether it is new destinations, hotels, local attractions, food, or experiences, Instagram is one of the platforms that people use to discover these. You should leverage this photo and video sharing platform to get your brand, products and services in front of your target audience...

How To Create The Perfect Social Media Posts

In roughly a decade, social media has grown from something of a novelty into one of the major forms of communication on the planet. When's the last time you picked up the phone and actually gave someone a call for no other reason than that you wanted to talk to them? It probably doesn't happen very often. But you'll fire off a tweet or send them a message on Facebook in a matter of seconds - and there are literally billions of people around the world who feel the exact same way. For brands, however, one of the...

Role Of Influencer In 2019

The power of peer reviews cannot be underestimated, as you can see from the growing followers of Influencers in social media programs. If you haven’t been tapping into the potential of Influencer marketing to leverage this power, you should be doing it right now. Influencer marketing is a strong multi-billion industry and is one of the most popular social media marketing tactics. The year 2018 saw many evolutions, updates, and changes in the social media industry. From changes in the privacy policy on Faceboo...

How To Use Humour On Social Media

What is the goal behind your social media presence? Do you want to drive more traffic to your website? Do you want to get more conversions? Or, do you want to enhance engagement? In order to fulfill any of these social media goals, it is very important for you to build a connection with your audience.One way to do is by using humour in social media marketing. Humour can play an instrumental role in facilitating the connection between your brand and your audience. You can leverage on humour to create content ...

Easy And Engaging Video Content Ideas

One type of content that drives maximum engagement on social media is video content. The audience loves to watch intriguing videos that entertain them, educate them or inspire them. If you want to attract your audience to your video content, you need to keep coming up with new video content ideas and post it online. The most important thing to keep in mind is to shape your video content strategy according to the platform you are posting it on. One great platform for posting videos is YouTube. But unlike, Yo...

A Guide To The Psychology Of Visual Marketing For Social Media Managers

Social media is all about visual content.  If you’re looking for content to market your brand, you should capitalise on the power of visual content to draw your audience’s attention. Facts suggest that humans have a tendency to process images 60,000 times faster than they process text. In fact, images tend to hold the power to elicit emotions from your audience and emotions play an important role in building a memory. Visual content can, in this sense, help in brand recall and enhance brand awareness. ...

How To Use Social Media For Entertainment Industry

What would have happened if we didn’t have YouTube to release all the movie trailers ahead of the release? How would music labels and artists reach out to an international audience? Can you even imagine an entertainment industry without the perks of social media? Social media is the perfect medium by which the entertainment industry can target audiences. Social media allows you enormous scope to leverage the multiple tools, features, and formats to generate buzz. It cannot be denied that social media has beco...

Must Use Instagram Tools For 2019

Instagram is the ultimate social media marketing platform. For brands, businesses and influencers, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform feature. As such, the audience can make purchases on the platform itself. In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the pla...

8 Instagram Mistakes & How To Avoid Them

The audience today, loves visual content, no matter what age, nationality or gender they are. Instagram is the ultimate video and photo sharing platform. Using it smartly and leveraging its features should be at the top of your agenda as a brand. To help you make your Insta-game strong, we have compiled a list of Instagram mistakes to avoid, along with tips on how to fix these mistakes: #1: Not Using good quality, optimised photos Instagram is where you sell your brand through your photos, making photo conten...

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