A Guide To Using Social Media Sentiment Analysis

Data plays a very important role in helping you make important brand decisions. You eagerly wait for the numbers to go up as a sign that you are developing traction among your audience. But are these numbers sufficient to establish the success of your brand?  It is important to track social media KPIs, including engagement, reach, follower growth, and CTRs to inform your social media strategy. These metrics help you uncover important insights about your content.  Besides tracking all your content, it is als...

Top 8 Tools For Social Media Engagement

Interacting with your target audience is the key to building a connection with them. Once you’ve got your audience hooked and engaged, it becomes easier to convert them into customers for your brand.  Audience engagement lays the groundwork for your brand on social media. Generating social media engagement is no easy feat, especially given the complex social media algorithms on every platform. Fortunately, there are many social media tools out there that can help you push up engagement on your social media ha...

Top 8 YouTube Marketing Tools To Grow Your Channel

Video content takes the lead as one of the top-performing content formats. Unlike other content formats, video easily grabs the audience's attention and keeps them engaged. Marketing your brand with videos can help you gain the much-needed traction.  When it comes to video content, you can’t undermine the power of YouTube as a platform to market your videos. A 1.9-billion-strong user base makes YouTube a social media channel that you can’t ignore. YouTube, in this sense, makes for a very lucrative platform ...

How To Create A YouTube Business Account

Around 78% of people around the world watch online videos every week. It is expected that online videos will push up consumer internet traffic by 82% in 2022. These numbers clearly point out how ‘video’ is not just the ‘in thing’, but it is here to stay.  As such, video content should be an important part of your social media strategy. Many brands are pushing out video content on YouTube to enhance brand exposure and build a connection with their audiences.  YouTube is a platform that your audience ...

6 Ways In Which Social Media Can Help Boost Your SEO Efforts

Why SEO? Business websites have become an important way of interacting with your target consumer sector. You may have content, creativity, and information on your website but does everyone know about your website?  A consumer who requires goods or services might simply search for its providers on search engines like Google and obtain a list of several similar vendors of goods and services. Now, a consumer can simply click on one of the initial results and fulfill his demands. So, it becomes a challenge for a...

Top Tips To Maximise Conversions Of Social Media Campaigns

Social media marketing is no easy feat, especially with the continuously evolving algorithms and policies on the different social media platforms. Building social media campaigns involves a lot of creative input along with huge investments in terms of money, time and efforts.   In this sense, getting results or returns on your social media activities is crucial for your brand. So you are getting likes on your facebook page or more followers on your Instagram and Twitter profiles. But, are these social media met...

Top Influencer Marketing Campaigns You Should Know

Huda Kattan’s story of success from being a beauty blogger to starting a $ 2.1 billion-worth beauty line, is one that speaks for every Influencer out there. Influencers being avid content creators have become an indispensable part of every brand’s marketing strategy. In fact, the Influencer marketing industry is expected to become a 10 billion dollar industry by 2020. These numbers are evidence that Influencer partnerships are going to become central to brand marketing campaigns. The HUDA Beauty story is onl...

6 Tips For Creating A Powerful Content Marketing Strategy

The best marketers always keep their knowledge updated and try unique strategies to establish their position in the market. Along with technology, the way any product or service is marketed is evolving rapidly. Be it online or offline, content is the base for any organization’s success. Content Marketing is not only limited to creating and distributing content but also requires you to follow a strategic approach. A well-planned process will help you generate leads, improve branding and fulfill all your busine...

Top 7 User Generated Content Campaigns Of All Time

The best way to market your brand is to bring your customers to become brand advocates. Tapping into the power of peer recommendations is the best way to market your brand to your target audience. After all, customer reviews are more impactful than marketing content by brands. Getting your users to feature your brand and/or products in their content comes with its own set of benefits. Firstly, user-generated content campaigns can help you establish the trust of your target audience through brand features in use...

How to Dominate Facebook Ads Without Being A Spammy Marketer

Facebook is an ever-changing entity. What remains and what changes with time in the world of Facebook Ads can only be understood through constant research, and testing. Despite all the criticism, Facebook Ads still remain one of the top tools for your social marketing strategy. The amount of traffic generated by Facebook serves the purpose of marketing your brand effectively. Facebook introduced major changes to its ads’ platform in 2018 provoking adjustments to your Ads’ strategies. Whether you are star...

Begin typing your search above and press enter to search. Press ESC to cancel.

Back To Top