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  • Top Tips To Maximise Conversions Of Social Media Campaigns

    Social media marketing is no easy feat, especially with the continuously evolving algorithms and policies on the different social media platforms. Building social media campaigns involves a lot of creative input along with huge investments in terms of money, time and efforts.   In this sense, getting results or returns on your social media activities is crucial for your brand. So you are getting likes on your facebook page or more followers on your Instagram and Twitter profiles. But, are these social media met...

    Top Influencer Marketing Campaigns You Should Know

    Huda Kattan’s story of success from being a beauty blogger to starting a $ 2.1 billion-worth beauty line, is one that speaks for every Influencer out there. Influencers being avid content creators have become an indispensable part of every brand’s marketing strategy. In fact, the Influencer marketing industry is expected to become a 10 billion dollar industry by 2020. These numbers are evidence that Influencer partnerships are going to become central to brand marketing campaigns. The HUDA Beauty story is onl...

    6 Tips For Creating A Powerful Content Marketing Strategy

    The best marketers always keep their knowledge updated and try unique strategies to establish their position in the market. Along with technology, the way any product or service is marketed is evolving rapidly. Be it online or offline, content is the base for any organization’s success. Content Marketing is not only limited to creating and distributing content but also requires you to follow a strategic approach. A well-planned process will help you generate leads, improve branding and fulfill all your busine...

    How to Dominate Facebook Ads Without Being A Spammy Marketer

    Facebook is an ever-changing entity. What remains and what changes with time in the world of Facebook Ads can only be understood through constant research, and testing. Despite all the criticism, Facebook Ads still remain one of the top tools for your social marketing strategy. The amount of traffic generated by Facebook serves the purpose of marketing your brand effectively. Facebook introduced major changes to its ads’ platform in 2018 provoking adjustments to your Ads’ strategies. Whether you are star...

    A Short And Simple Guide To Working With Fashion And Lifestyle Influencers

    The Influencer Marketing Industry is an ever growing one. Collaborating with niche Influencers that align with your brand can work wonders for your business. You can build fruitful partnerships with Influencers to market your brand across social media platforms. Influencer marketing gives you access to a larger audience base. At the same time, Influencers bring their own skills on board.In doing so, Influencers can contribute to the content creation process. The benefits of working with Influencers are many and...

    Instagram Marketing Tips For Travel, Tourism And Hospitality Industry

    If you are in the travel, tourism and/or hospitality industry, Instagram offers a great platform to market your brand. The visual content based platform allows you to showcase destinations, scenic attractions, hotels, markets and more. Whether it is new destinations, hotels, local attractions, food, or experiences, Instagram is one of the platforms that people use to discover these. You should leverage this photo and video sharing platform to get your brand, products and services in front of your target audience...

    How To Create The Perfect Social Media Posts

    In roughly a decade, social media has grown from something of a novelty into one of the major forms of communication on the planet. When's the last time you picked up the phone and actually gave someone a call for no other reason than that you wanted to talk to them? It probably doesn't happen very often. But you'll fire off a tweet or send them a message on Facebook in a matter of seconds - and there are literally billions of people around the world who feel the exact same way. For brands, however, one of the...

    Role Of Influencer In 2019

    The power of peer reviews cannot be underestimated, as you can see from the growing followers of Influencers in social media programs. If you haven’t been tapping into the potential of Influencer marketing to leverage this power, you should be doing it right now. Influencer marketing is a strong multi-billion industry and is one of the most popular social media marketing tactics. The year 2018 saw many evolutions, updates, and changes in the social media industry. From changes in the privacy policy on Faceboo...

    How To Use Humour On Social Media

    What is the goal behind your social media presence? Do you want to drive more traffic to your website? Do you want to get more conversions? Or, do you want to enhance engagement? In order to fulfill any of these social media goals, it is very important for you to build a connection with your audience.One way to do is by using humour in social media marketing. Humour can play an instrumental role in facilitating the connection between your brand and your audience. You can leverage on humour to create content ...

    Easy And Engaging Video Content Ideas

    One type of content that drives maximum engagement on social media is video content. The audience loves to watch intriguing videos that entertain them, educate them or inspire them. If you want to attract your audience to your video content, you need to keep coming up with new video content ideas and post it online. The most important thing to keep in mind is to shape your video content strategy according to the platform you are posting it on. One great platform for posting videos is YouTube. But unlike, Yo...

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