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  • Hashtags- How To Use Them Effectively On Social Media

    Hashtags are one of the most relevant discoverability tools on social media. With hashtags, you can index your content as a part of the huge pool of content on social media. As a brand, you want to reach out to everyone, even those who aren’t your followers. Every time you add a hashtag to your posts, it becomes a part of the content pool. As such, whenever someone will look up that hashtag, they will find your content amongst various other content posts using the same hashtag. If you haven’t inculcated has...

    Top Social Media Campaigns Of 2018

    What started off as a medium for personal interaction, is now a channel through which you can showcase your brand. The audience relies on social media to a great extent for gaining information about brands as well as products in an effort to make informed decisions. This only means that your brand is always under the spotlight of your audience. Leverage this attention to fulfill your business goals by creating content that generates engagement. But good content alone will not suffice to achieve your goals. You ...

    7 Tips On How To Use Instagram Ads Effectively

    On a platform that has about 25 million brand profiles competing against one another, organic reach is undoubtedly a difficult feat to ace. Whatever your goals may be, you are not only competing against a large number of brands present on the platform, but also a user base of about 1 billion active monthly users. Instagram announced that 3 main elements, namely Interest, Recency and Relationship, will determine what a user will see on their Instagram feed. As a result, relying on organic reach alone may not be ...

    How Influencer Marketing Can Boost Brand Awareness (Tips Included)

    According to statistics, nearly 81% of brands using influencer marketing have found it to be effective. As a brand, you need to constantly refine your content and marketing strategies. One of the top strategies that most brands are putting their efforts into is Influencer marketing. Social media teams have been investing into Influencer marketing campaigns since the past few years and it has proven to be very lucrative. Many brands are bringing niche creators with huge followings on board to take their brand ...

    10 tools to create the most engaging infographics

    Infographics allow for visual presentation of information and facts organised together with graphics, charts, text and diagrams. Infographics can make an integral part of your social media marketing plan as these offer all the data, along with the numbers, graphs and pictures in a single snapshot. Why exactly are infographics so important? The answer is simple.  Infographics help grab the attention of your audience by converting raw text and numbers into interesting content that has the power of engaging them....

    Instagram metrics to track and optimize for best results

    We all know that everyone loves visual content and Instagram is one of the most favourite platforms for sharing photo and video content. Numbers are proof that Instagram is a platform that users keep going back to, for connecting with people, discovering new things and much more. Instagram has a huge user base and 80 percent of user accounts on Instagram follow a business page. These figures show that Instagram, if leveraged properly can help you gain engagement and make acquisitions. In order to make the most ...

    Why Video Marketing is the Catapult Your Business Needs Right Now

      Every brand and business could use a boost of adrenaline every now and again, at least as far as their marketing is concerned. In order for a business to grow, you need a steady stream of new customers coming into the fold - essentially at all times. This is true regardless of the type of business you're trying to run, or even the business you're operating in. But in terms of using your marketing to raise awareness, you've often got something of an uphill battle on your hands. People's attention is ...

    Are You Following These Outdated Influencer Marketing Practices? STOP! …before it’s too late!

      Influencer marketing has become an integral part of social media marketing. Influencers tend to have large social media followings of their own. You can bring influencers on board to market your brand in numerous ways. Combine your brand’s following with that of an influencer’s brand following. Add their skills and creativity to this and here’s the perfect formula for a good social campaign. But, whether you are new to the concept of influencer marketing or not, there are a few things that you sh...

    The Ultimate Guide To YouTube Analytics

    The way video is consumed is changing fast. A report by Cisco suggests that by 2021, 80% of all traffic on the internet will be video-generated. And when you talk about videos, you have to mention YouTube. YouTube is great, but also weird. It can be extremely useful or completely pointless. The type of content on YouTube ranges from life-hacks and tutorials to “Lord Voldemort laughing like a retard for ten hours”. Why am I mentioning all this? Because it shows how diverse and vast YouTube’s audience is....

    The Ultimate Guide to Instagram Analytics

    Social Media is all about engagement. And Instagram is considered to be a very engaging platform. What does this mean for the 25 Million businesses active on Instagram? Opportunity, yes. But also competition. Which is why monitoring your Instagram posts can be very important. All marketing strategies need to be examined, and Instagram is no different. Marketers often have questions when it comes to Instagram, such as: How do you check the progress of your latest campaign? What is the best time to post? ...

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