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  • How To Create The Perfect Social Media Posts

    In roughly a decade, social media has grown from something of a novelty into one of the major forms of communication on the planet. When's the last time you picked up the phone and actually gave someone a call for no other reason than that you wanted to talk to them? It probably doesn't happen very often. But you'll fire off a tweet or send them a message on Facebook in a matter of seconds - and there are literally billions of people around the world who feel the exact same way. For brands, however, one of the mo...

    Role Of Influencer In 2019

    The power of peer reviews cannot be underestimated, as you can see from the growing followers of Influencers in social media programs. If you haven’t been tapping into the potential of Influencer marketing to leverage this power, you should be doing it right now. Influencer marketing is a strong multi-billion industry and is one of the most popular social media marketing tactics. The year 2018 saw many evolutions, updates, and changes in the social media industry. From changes in the privacy policy on Faceboo...

    How To Use Humour On Social Media

    What is the goal behind your social media presence? Do you want to drive more traffic to your website? Do you want to get more conversions? Or, do you want to enhance engagement? In order to fulfill any of these social media goals, it is very important for you to build a connection with your audience.One way to do is by using humour in social media marketing. Humour can play an instrumental role in facilitating the connection between your brand and your audience. You can leverage on humour to create content ...

    Easy And Engaging Video Content Ideas

    One type of content that drives maximum engagement on social media is video content. The audience loves to watch intriguing videos that entertain them, educate them or inspire them. If you want to attract your audience to your video content, you need to keep coming up with new video content ideas and post it online. The most important thing to keep in mind is to shape your video content strategy according to the platform you are posting it on. One great platform for posting videos is YouTube. But unlike, Yo...

    A Guide To The Psychology Of Visual Marketing For Social Media Managers

    Social media is all about visual content.  If you’re looking for content to market your brand, you should capitalise on the power of visual content to draw your audience’s attention. Facts suggest that humans have a tendency to process images 60,000 times faster than they process text. In fact, images tend to hold the power to elicit emotions from your audience and emotions play an important role in building a memory. Visual content can, in this sense, help in brand recall and enhance brand awareness. W...

    How To Use Social Media For Entertainment Industry

    What would have happened if we didn’t have YouTube to release all the movie trailers ahead of the release? How would music labels and artists reach out to an international audience? Can you even imagine an entertainment industry without the perks of social media? Social media is the perfect medium by which the entertainment industry can target audiences. Social media allows you enormous scope to leverage the multiple tools, features, and formats to generate buzz. It cannot be denied that social media has beco...

    Top 10 Instagram Tools For 2019

    Instagram is the ultimate social media marketing platform. For brands, businesses and influencers, Instagram offers the features as well as the medium to post content and market it. To the audience, the platform has a huge pool of informative as well as entertaining content. Not only that, since mid-2018, Instagram has introduced the on-platform feature. As such, the audience can make purchases on the platform itself. In fact, the usage of Instagram has increased manyfold over the years. In the meantime, the pla...

    8 Instagram Mistakes & How To Avoid Them

    The audience today, loves visual content, no matter what age, nationality or gender they are. Instagram is the ultimate video and photo sharing platform. Using it smartly and leveraging its features should be at the top of your agenda as a brand. To help you make your Insta-game strong, we have compiled a list of Instagram mistakes to avoid, along with tips on how to fix these mistakes: #1: Not Using good quality, optimised photos Instagram is where you sell your brand through your photos, making photo conten...

    IGTV or YouTube- can IGTV take over the video-content sharing giant, YouTube?

    On June 20, 2018 Instagram launched its own standalone vertical video application, IGTV. A tool that allows you to create and upload videos in the vertical format, this tool is now being pitted against YouTube. With about 1 billion users on Instagram, IGTV is at the advantage of leveraging its huge user base. YouTube, on the other hand boasts of 1.9 billion monthly active users. Many video sharing platforms like Vimeo and Vines came, but none could match up to this video -sharing giant. Instagram is a very ...

    How To Write A Great Instagram Bio- Ideas And Tips

    Instagram is undoubtedly one of the best social media platforms to showcase your brand. The platform comes with numerous features, tools, and formats. There is infinite scope to creatively build a presence that leaves a striking impression on the minds of your target audience. After all, the time and efforts you put into building your brand presence on Instagram should at least leave an impact on your audience. Your Instagram profile is representative of your brand on the platform. A very important part of your...

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