7 Ways To Boost Organic Reach On Social Media

Building social media organic reach can be very difficult.There is a very high level of competition between brands and businesses across social media platforms. Moreover, every platform operates by its own algorithm. These 2 factors play an important role in determining your social media organic reach. While paid and sponsored content is a sure-shot way to get your content in front of your target audience, you also need to have a strong social media organic strategy. You wouldn’t want to end up spending all ...

How To Use Twitter To Grow Your Brand

Like all social media platforms, Twitter also allows you to market your brand. It has a 330 million-strong monthly user base. If you are not leveraging Twitter to grow your business already, you should do it now. Apart from a huge number of users, this platform also offers different tools and features using which you can build awareness about your brand and bring more customers on board. If you want to tap into the potential of this social media network, you need to follow a full-fledged strategy that will...

How To Use Instagram To Drive Sales For Your Business

What started as a photo sharing app now has enormous potential to boost presence for your brand. With around 1 billion monthly active users on the platform, you can target multiple audience segments and build traction. Instagram is the perfect platform for building brand presence and gradually engaging your audience.Use Instagram to drive sales for your products. As tough as it may sound, you can actually boost and drive sales for your business on Instagram through a few basic steps. Use these simple trick...

4 Ways To Check If Your Brand Is Working On Facebook

So, you have set up a page on Facebook and started posting content on the platform. But how do you know if your Facebook activity is helping you attain the results that you are looking for? After all, you are putting the time, money and efforts into creating a good strategy for your brand on Facebook. You need to measure if your branding on Facebook is working or not. As a part of your strategy for branding on Facebook, you need to constantly assess how your page activity is faring on the platform.  For th...

How To Start A Social Media Marketing Agency Going Into 2019

The number of social media users globally, at the beginning of 2018 was around 3 billion. With a 13 percent year on year growth in the numbers, you can imagine how important it is for brands to have a social media presence. Because there are 100s of agencies providing social media services, going in 2019- start with a focus on providing services to one particular industry/sector - be it entertainment or sports or IT etc. Then a few months down the line, spread slowly and steadily across other sectors. In t...

How To Transform Your Loyal Customers To Brand Advocates

Building customer loyalty for your brand is one thing. But turning your loyal customers into brand advocates is another level of engagement by your audience for your brand. Brand advocacy is more than just customer satisfaction. It goes beyond to establish a deeper, emotional connection with the audience. When you establish such an emotional connection with your customers, they become more involved with your brand. In the process, you build your loyal customers turn into brand advocates. They support your ...

10 Essential Social Media Tips For Startups

Starting out a new business? Want to build awareness about your brand? In the nascent stages of building your startup, more than anything else, you need to focus on enhancing brand awareness. Social media offers just the perfect platform to showcase your brand and build awareness. As a startup, you have these cost effective social media platforms where you can gain access to a huge audience and leverage a huge range of features. Then there are the latest tools to support your social media goals and objectives. ...

Top 9 tips to increase social media conversions for your brand

Social media marketing is no easy feat, especially with the continuously evolving algorithms and policies on the different social media platforms. Building social media campaigns involves a lot of creative input along with huge investments in terms of money, time and efforts.   In this sense, getting results or returns on your social media activities is crucial for your brand. So you are getting likes on your Facebook page or more followers on your Instagram and Twitter profiles. But, are these social media met...

9 Ways To Build Brand Awareness On Social Media

Building brand awareness has never been easier, thanks to social media. It is cost effective and easy-to-use, comes with all the features and tools to make your job easier for you. . Brands specialising in any and every niche can leverage social media to create awareness about their business. However, there is thriving competition among different brands to draw attention of the audience. When nearly 91 percent of retail brands are using at least 2 to 3 social media channels to promote their respective brands, y...

7 Tips On Using Social Media For Healthcare Industry

From the fashion industry to FMCG firms, entertainment to travel industry, all brands have made social media an integral part of their business model. With the constantly growing usage of social media, it is important that even medical practitioners and other healthcare professionals and businesses use it for marketing. Social media marketing has a lot of untapped potential for the healthcare industry. Because your customers are going to invest their money to avail your services, they would want to get as much ...

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