14 Most Valuable Social Media Metrics To Monitor

What do you think accounts for a good social media strategy? You have a clear goal in mind as to what you want to achieve through your social media activity. There is a well planned social media strategy in place. You post consistently on social media as well. But are you keeping a watch on your social media metrics? Social media metrics is all the data you need to measure your social media performance. The idea is to consistently monitor the results on your social media activities. Are your social media eff...

Use Instagram For Your Business Effectively With These 7 Tips

Instagram has evolved over the years, bringing in many new features and tools that enhance the user experience. Starting as a photo sharing app, this social media channel has segued into a platform where you can share your content in many different forms. Instagram offers photos, stories, videos, and so many tools to refine and enhance your content. You can use Instagram for business to create awareness about your brand, build a brand image, engage the audience with your content, increase conversion rates and en...

Instagram Is Deleting Fake Followers and It’s Impacting YOUR Business… See How

This November, Instagram made a very important announcement. In an effort to steer the platform clear off inauthentic activities, Instagram will be deleting fake Instagram followers. Instagram wants to provide a completely authentic, genuine experience to its users. In pursuit of this, Instagram has unleashed machine learning tools for identifying accounts that have fake followers. Many Instagram accounts have been found to be using third-party apps to get fake followers. Such users try to paint a completely dif...

How GDPR Affects Facebook Advertising

The European Union introduced the General Data Protection Regulation (GDPR) on 25th of May this year. A move aimed at protecting the data of millions of web users around the world. GDPR was rolled out after the Cambridge Analytica Case. GDPR brought in changes and modifications in the data privacy policies for businesses across Europe. The main aim of GDPR is to provide transparency to the users. This has also affected Facebook advertising and how brands on Facebook will use the data of Facebook users. Facebook ...

Instagram Metrics to Track and How Influencers Use Them

Instagram has a huge user base and 80 percent of these Instagram users follow a business page. These figures show that Instagram when leveraged optimally, can help you gain engagement and eventually get conversions. In order to make the most of this social media platform, you must understand what all factors determine your level of success. As a business, you want to perform well on Instagram and gain followers, evoke interactions and gradually facilitate the on-boarding of new customers. Tracking Instagram metr...

8 Instagram Photo Editing Apps To Improve Your Feed

Instagram is a 500-million users’ strong platform today. About 25 million brands have set up their business profiles on Instagram. A photo and video sharing platform, Instagram be a very lucrative channel to grow your business. On Instagram, you not only get to publicize and create awareness about your brand but also engage with people and turn them into customers. But using visual content to entice users into engaging or buying your products is no cakewalk. You are competing against a large number of brands f...

How To Use Facebook Messenger To Grow Your Business

Facebook is one of the most widely used platforms today. In fact, there are more than 2 billion monthly active users on Facebook today. At the same time, there are close to about 50 million businesses on Facebook. Imagine competing against so many brands when the Facebook algorithm has already made it difficult for your posts to appear before your target audience. The competition for organic reach is already very high, and while Facebook Ads can be helpful, Facebook has another feature meant for businesses. Brands ...

How to Craft The Best Instagram Bio For Business

Instagram is the ultimate social media platform today. It has close to 800 million monthly active users. What’s more, as a photo and video sharing social media app, Instagram provides a platform to businesses to showcase their products and run creative campaigns. Statistics show that a huge percentage of Instagram users follow a business on Instagram. With Instagram’s infinite potential as a platform for growing your business, you have to strategies your Insta-game as efficiently as possible. To make the ...

5 Instagram trends changing the industry in 2018

Instagram has a user base as large as 500 million on a daily basis. Given this huge base of users, Instagram can be a very fruitful investment of your social media plan. In fact, statistics show that Instagram users follow at least 1 business profile on Instagram. Whether you are a B2B brand or a B2C brand, Instagram can be a very helpful platform for the growth of your business. Instagram comes with not only its photo and video sharing features, but various other features like stories that make it a very popula...

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