How To Use Social Listening For Marketing Your Brand

Social media is all about content. Whether it is photos, videos, live streaming, or tweets, there is so much content out there. Social media content provokes interactions and conversations in response.  In the early days of social media, people used platforms to interact with friends, family, and acquaintances. Now that brands are proactively marketing themselves on these platforms, the conversations and interactions have become more diverse. People are also engaging with brands as well as in conversations abou...

The Ultimate Instagram Marketing Guide 2019

What started off as a platform where people would share and circulate photo (and later, video) content, is now a multifaceted visual content platform. Visual content tops all forms of content. So, if you aren’t already leveraging Instagram for your brand, you need to start right now.  Whether you want to plunge into organic content or boost your brand with paid Ads and sponsored content, Instagram has a lot to offer.  This platform allows you to experiment with multiple content formats. There is short-liv...

Upcoming Digital Marketing Tools in 2019 To Watch Out For

Gone are the days when customers would have to wait for TV commercials to catch a glimpse of the products/ brands they liked. As of December 2018, close to 4.1 billion people are using the internet to discover brands, gather more information about them and purchase products online.  Having a digital presence alone, will not help you achieve your goal. You need to have a strong plan of action for building an online presence. Most brands are using digital media to leave their digital footprints, and push up their...

All That You Need to Know About Phishing Scams

When it comes to marketing your brand, there are various channels and platforms that you can rely on.  Social media is one of the top platforms where you can engage your followers. In fact, there are numerous social media tools out there that help facilitate your social media marketing efforts.   At the same time, email remains one of the most reliable channels for you to stay in touch with your followers. That said, it’s not without its vulnerabilities. Phishing attacks are particularly important to guard...

How Virtual Reality is Revolutionizing Recruitment

Virtual reality is one of the buzziest trends of the past few years. Analysts predict that 2019 will be a turning point for the VR industry – with either widespread adoption or industry stagnation sinking sales and effectively killing the future of this technology. Smartphone VR suffers from low popularity, but headset VR is gaining ground in the consumer market. For recruiters, this kind of virtual reality presents an interesting opportunity to change and improve the candidate experience. Virtual reality i...

6 Ways In Which Social Media Can Help Boost Your SEO Efforts

Why SEO? Business websites have become an important way of interacting with your target consumer sector. You may have content, creativity, and information on your website but does everyone know about your website?  A consumer who requires goods or services might simply search for its providers on search engines like Google and obtain a list of several similar vendors of goods and services. Now, a consumer can simply click on one of the initial results and fulfill his demands. So, it becomes a challenge for a...

Here’s How Automation Can Help You Manage Your Social Media Handles Efficiently

Every business today spends a lot of time, energy and resources to establish its social media presence and, for all the right reasons. There is more than half of the world’s population using the internet right at this very moment. You no longer have to spend thousands of bucks on an advertisement to run on television. Facebook is providing you with a huge customized audience. There is no denying the fact that social media gives you a huge platform to showcase your business and expand through it, but eve...

Tips for Every Facebook Marketer

Social media marketing is an incredible opportunity to connect with your audience in an intimate, immediate way - but at the same time, it's also true that not all social networks are created equally. Someone who signs up for Twitter is looking for a very different experience than they are on Instagram, LinkedIn or even Facebook. As one of the oldest social networks in existence, Facebook is also perhaps the most versatile. It's business model has pivoted in a number of interesting ways over the years, meaning t...

Step By Step Strategy On How To Work With Influencers

Influencer marketing is an integral part of every social media marketing model. As a brand, you should tap into the potential of these niche content creators with huge follower bases. Influencer marketing can help you expand brand awareness by allowing you to reach not just your own audiences, but also that of your Influencer partners. Apart from helping you reach a larger target audience, collaborating with Influencers comes with other perks, as well. Since Influencers are experienced content creators, you ...

6 Tips For Creating An Effective User-Generated Content Strategy

Head to AirBnB’s Instagram account and you will see a feed populated with beautiful destinations and lodgings. If you didn’t already know, AirBnB populates its feed with user-generated content only. AirBnB, in this sense, is an example of a good user-generated content strategy. User-generated content comes with its own set of benefits. It has been found that millennials are more likely to be influenced by peer reviews, than by brand-centric content alone. UGCs help establish your brand loyalty and also add ...

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