Top 8 YouTube Marketing Tools To Grow Your Channel

Video content takes the lead as one of the top-performing content formats. Unlike other content formats, video easily grabs the audience's attention and keeps them engaged. Marketing your brand with videos can help you gain the much-needed traction.  When it comes to video content, you can’t undermine the power of YouTube as a platform to market your videos. A 1.9-billion-strong user base makes YouTube a social media channel that you can’t ignore. YouTube, in this sense, makes for a very lucrative platform ...

The Beginner’s Guide To Instagram Ads

Generating organic reach on Instagram is no easy feat. The Instagram algorithm can be a tough one to crack. As such, you are competing with brands as well as other users on Instagram, to get reach and impressions on your content.  Organic content can only get you so far. You need to invest in paid marketing so that you can target your audiences and get them to take the desired action.  If you are new to Instagram advertising, you’ve come to the right place. We’ve got a thorough, full-fledged guide on ho...

How To Create A YouTube Business Account

Around 78% of people around the world watch online videos every week. It is expected that online videos will push up consumer internet traffic by 82% in 2022. These numbers clearly point out how ‘video’ is not just the ‘in thing’, but it is here to stay.  As such, video content should be an important part of your social media strategy. Many brands are pushing out video content on YouTube to enhance brand exposure and build a connection with their audiences.  YouTube is a platform that your audience ...

How To Use Social Media For Your Small Business

 If you are an SME wanting to reach out to audiences within your local communities or those living far away, across borders and continents, you need to build your presence on social media.  Platforms such as Facebook, Instagram, YouTube, and Twitter all, allow you access to diverse audiences and that too for free. Social media platforms offer great scope to small businesses to build exposure for their brands.  Social media can be a very valuable channel for small businesses in many ways. So, before we look...

Top 6 Facebook Tools For Marketing Your Brand

Facebook boasts of a huge user base of more than 2.3 billion people. By leveraging this platform to market your brand, you can get access to a huge audience.  Facebook marketing is no easy feat to ace. Keeping up with the algorithm is crucial to stay ahead of your competitors. But with the help of the right set of tools, you can simplify and streamline the process.  In this blog, we will cover some of the top tools that will facilitate your content marketing strategy and help take your brand to the next lev...

What type of Social Media is best for your Business?

It's 2019, and if your business isn't present on any social media platforms yet, you're missing out on a lot! Social media marketing is a booming field, and you should leverage social platforms to build brand presence. With a robust digital marketing strategy in place, your business will be prospering in no time. But, if you already have a digital strategy in place and if it's still not working out, chances are you're prioritizing on wrong social media platforms. Every social media platform has a distinctive aud...

How To Get More Followers On Twitter

A good strategy for marketing calls for having an active presence across social platforms. Twitter is one of the best channels for marketers to showcase and get the word out about their brand. This fast-paced, micro-blogging platform has a 326 million-strong monthly user base. If you aren’t building a brand presence on this platform, you are missing out on a very lucrative opportunity.  As the first step towards leveraging the platform to market your brand, start working on building a strong, loyal follower b...

How To Get More Followers On Instagram Organically

Building a larger follower base on Instagram is no easy feat. Especially, when you have to compete with more than 500 million users on the platform.  While we keep saying that followers are mere vanity metrics, these numbers cannot be overlooked, at the same time. You need to have a notable number of followers on Instagram to establish your credibility and value.  As a matter of fact, a large follower base helps you get more eyes to see your content. As such, the more people view your content, the more they...

How To Find The Right Influencers For Your Brand

Brands across niches and industries are turning to Influencers to market their brand on social media platforms. Apart from bringing access to huge audience bases, Influencers also bring with them their niche experts. From product reviews to social media takeovers and product collaborations, there are many different ways in which Influencers can add on to your social media strategy. Unlike celebrity endorsements, Influencer partnerships are not as expensive and come with a sense of authenticity. Since Influencers...

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