How Fortune 500 Companies leverage Social Media to Grow their Business

Interestingly, if all the Fortune 500 companies were a country, it would be the second-largest country in the world when we measure the total sales earned by each of the brands.  If we were to look at the Fortune 500 companies and their presence on social media, then, almost 61% of CEOs think of social media as a distraction. But according to the stats and the perpetual growth of social media, no sooner will they end up on the different social media platforms.  Let’s dive into how Fortune 500 companies ha...

3 Ways Social Referrals Can Transform your Business Growth

Social Platforms have become a powerful tool for connecting many people and allowing them to share their thoughts and opinions with the world. In fact, you could call it this generation’s version of word of mouth marketing. So, what impact can social platforms have on your business’ growth?  According to Nielsen, 43% of consumers are more likely to buy a new product when learning about it from friends on social media. The premise is quite simple. If your customers are pleased with your product/service...

7 Effective Ways To Introduce New Business In Singapore

The small island nation of Singapore has a lot to offer in terms of opportunities. Singapore harbors a multi-cultural society and enjoys the status as the most ‘technology-ready’ nation. The merits of having a business in Singapore are many, but getting the word out about your brand can appear to be very challenging.  So, you have your product (s) ready, have fulfilled all the legal formalities and are ready to set up shop. But, how do you introduce your new brand and start making it a profitable business?...

Most Talked About Ecommerce Brands in Singapore

Singapore has one of the most digitally active populations, with an internet penetration of 84%. So, when it comes to shopping, a large proportion opts to go the digital way. Almost 73% of the digitally savvy population of Singapore has used an online device to purchase a product or service.  The e-commerce industry is one of the booming industries in Singapore and in fact, by 2025, the e-commerce revenues are expected to touch S$ 7 Billion.  As such, Singapore is a hotspot for local as well as internationa...

7 Powerful Social Media Tools for Marketers in Singapore

Social Media is an inbound strategy to attract and retain the target audience. In order to keep the practice ongoing and growing, a thought-provoked strategy is essential. To help you in maintaining your strategy and bringing in more insights about how actually your social media is working for your brand, Marketers resort to Social Media Tools, not only for scheduling but also for monitoring and yield the maximum of what they give in. However, you are not the only brand trying to onboard new customers and grow y...

State Of Digital Ad Spends in Singapore – A Report

Singapore boasts of a very huge percentage of the total population using the internet.  Almost 84% of the population in this small island nation is using the internet, right now.  With so many people being active and present online, you need to tap into digital for marketing your brand. Out of the 4.9 million internet users in Singapore, about 4.6 million of them are present on social media. Build a digital and social media presence, spread the word about your brand and establish connections with your audie...

4 Best Practices For CMO’s Social Media Success

Social media has become a mainstream marketing channel for your brand. As social media has proven to be an impactful platform for establishing a brand presence, C-suite level executives are also leveraging it to leave an impact.  Being the CMO for your brand, you ought to understand the importance of being out there and walking the talk yourself.  As the chief marketing officer for your brand, you are the face of your brand. Besides building a presence for your product/service brand on social media, you als...

How To Use Social Listening Tool To Know What Your Audience Has To Say

Whether you are a business owner, a marketer or a social media manager, you know how important a role data plays in informing your business strategy. Without using the relevant data to frame your strategy, you are only aiming a shot in the dark. Access to crucial data about your audience does not only mean tracking their demographics. People undergo different experiences and situations in their day-to-day life. As a result, relying on audience demographics alone is not going to suffice. In-Depth knowledge of you...

Social Listening: All You Need To Know To Get Started

One of the key ingredients of a good social media strategy is vital data about your target audience. The more you get to know your audience, the more well-targeted your content and campaigns will be. In the process, you can get a better ROI on all the time, money and efforts you put into building your social media.  In order to understand your target audience at a deeper level, you need to go beyond the demographics. Knowing the age, gender and location composition of your audience is crucial in shaping your so...

How to Choose the Best Social Media Channels for Your Business In 7 Steps

There are a number of social media platforms available online where you can promote your business. If you are willing to take a few steps in the right direction, you can easily leverage the power of social media channels to your advantage. In this blog are 7 steps you need to take for choosing the right kind of social media channel (s) for your business. In order to succeed, you must go step by step. Step 1: Ascertaining Audience Demographics The first step you need to take is identifying your target aud...

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