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  • 9 Ways To Build Brand Awareness On Social Media

    Building brand awareness has never been easier, thanks to social media. It is cost effective and easy-to-use, comes with all the features and tools to make your job easier for you. . Brands specialising in any and every niche can leverage social media to create awareness about their business. However, there is thriving competition among different brands to draw attention of the audience. When nearly 91 percent of retail brands are using at least 2 to 3 social media channels to promote their respective brands, y...

    7 Tips On Using Social Media For Healthcare Industry

    From the fashion industry to FMCG firms, entertainment to travel industry, all brands have made social media an integral part of their business model. With the constantly growing usage of social media, it is important that even medical practitioners and other healthcare professionals and businesses use it for marketing. Social media marketing has a lot of untapped potential for the healthcare industry. Because your customers are going to invest their money to avail your services, they would want to get as much ...

    8 Reasons Why You Should Use Chatbots For Business

    The use of automation tools is on the rise and logically so. These social media tools help make your job easier by carrying out various tasks on your behalf. In the process, these tools help you save up on precious time you could have spent on important business problems. Automation tools may be used to schedule content posts or to facilitate email marketing campaigns. Another aspect of your business that automation tools can help with, is your customer service. Trends in customer services clearly point out to a...

    14 Most Valuable Social Media Metrics To Monitor

    What do you think accounts for a good social media strategy? You have a clear goal in mind as to what you want to achieve through your social media activity. There is a well planned social media strategy in place. You post consistently on social media as well. But are you keeping a watch on your social media metrics? Social media metrics is all the data you need to measure your social media performance. The idea is to consistently monitor the results on your social media activities. Are your social media eff...

    Use Instagram For Your Business Effectively With These 7 Tips

    Instagram has evolved over the years, bringing in many new features and tools that enhance the user experience. Starting as a photo sharing app, this social media channel has segued into a platform where you can share your content in many different forms. Instagram offers photos, stories, videos, and so many tools to refine and enhance your content. You can use Instagram for business to create awareness about your brand, build a brand image, engage the audience with your content, increase conversion rates and en...

    Instagram Is Deleting Fake Followers and It’s Impacting YOUR Business… See How

    This November, Instagram made a very important announcement. In an effort to steer the platform clear off inauthentic activities, Instagram will be deleting fake Instagram followers. Instagram wants to provide a completely authentic, genuine experience to its users. In pursuit of this, Instagram has unleashed machine learning tools for identifying accounts that have fake followers. Many Instagram accounts have been found to be using third-party apps to get fake followers. Such users try to paint a completely dif...

    How GDPR Affects Facebook Advertising

    The European Union introduced the General Data Protection Regulation (GDPR) on 25th of May this year. A move aimed at protecting the data of millions of web users around the world. GDPR was rolled out after the Cambridge Analytica Case. GDPR brought in changes and modifications in the data privacy policies for businesses across Europe. The main aim of GDPR is to provide transparency to the users. This has also affected Facebook advertising and how brands on Facebook will use the data of Facebook users. Facebook ...

    8 Instagram Photo Editing Apps To Improve Your Feed

    Instagram is a 500-million users’ strong platform today. About 25 million brands have set up their business profiles on Instagram. A photo and video sharing platform, Instagram be a very lucrative channel to grow your business. On Instagram, you not only get to publicize and create awareness about your brand but also engage with people and turn them into customers. But using visual content to entice users into engaging or buying your products is no cakewalk. You are competing against a large number of brands f...

    How To Use Facebook Messenger To Grow Your Business

    Facebook is one of the most widely used platforms today. In fact, there are more than 2 billion monthly active users on Facebook today. At the same time, there are close to about 50 million businesses on Facebook. Imagine competing against so many brands when the Facebook algorithm has already made it difficult for your posts to appear before your target audience. The competition for organic reach is already very high, and while Facebook Ads can be helpful, Facebook has another feature meant for businesses. Brands ...

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