How To Use Social Media For Your Small Business

 If you are an SME wanting to reach out to audiences within your local communities or those living far away, across borders and continents, you need to build your presence on social media.  Platforms such as Facebook, Instagram, YouTube, and Twitter all, allow you access to diverse audiences and that too for free. Social media platforms offer great scope to small businesses to build exposure for their brands.  Social media can be a very valuable channel for small businesses in many ways. So, before we look...

Top 6 Facebook Tools For Marketing Your Brand

Facebook boasts of a huge user base of more than 2.3 billion people. By leveraging this platform to market your brand, you can get access to a huge audience.  Facebook marketing is no easy feat to ace. Keeping up with the algorithm is crucial to stay ahead of your competitors. But with the help of the right set of tools, you can simplify and streamline the process.  In this blog, we will cover some of the top tools that will facilitate your content marketing strategy and help take your brand to the next lev...

What type of Social Media is best for your Business?

It's 2019, and if your business isn't present on any social media platforms yet, you're missing out on a lot! Social media marketing is a booming field, and you should leverage social platforms to build brand presence. With a robust digital marketing strategy in place, your business will be prospering in no time. But, if you already have a digital strategy in place and if it's still not working out, chances are you're prioritizing on wrong social media platforms. Every social media platform has a distinctive aud...

How To Get More Followers On Twitter

A good strategy for marketing calls for having an active presence across social platforms. Twitter is one of the best channels for marketers to showcase and get the word out about their brand. This fast-paced, micro-blogging platform has a 326 million-strong monthly user base. If you aren’t building a brand presence on this platform, you are missing out on a very lucrative opportunity.  As the first step towards leveraging the platform to market your brand, start working on building a strong, loyal follower b...

How To Get More Followers On Instagram Organically

Building a larger follower base on Instagram is no easy feat. Especially, when you have to compete with more than 500 million users on the platform.  While we keep saying that followers are mere vanity metrics, these numbers cannot be overlooked, at the same time. You need to have a notable number of followers on Instagram to establish your credibility and value.  As a matter of fact, a large follower base helps you get more eyes to see your content. As such, the more people view your content, the more they...

How To Find The Right Influencers For Your Brand

Brands across niches and industries are turning to Influencers to market their brand on social media platforms. Apart from bringing access to huge audience bases, Influencers also bring with them their niche experts. From product reviews to social media takeovers and product collaborations, there are many different ways in which Influencers can add on to your social media strategy. Unlike celebrity endorsements, Influencer partnerships are not as expensive and come with a sense of authenticity. Since Influencers...

How To Use Social Listening For Marketing Your Brand

Social media is all about content. Whether it is photos, videos, live streaming, or tweets, there is so much content out there. Social media content provokes interactions and conversations in response.  In the early days of social media, people used platforms to interact with friends, family, and acquaintances. Now that brands are proactively marketing themselves on these platforms, the conversations and interactions have become more diverse. People are also engaging with brands as well as in conversations abou...

The Ultimate Instagram Marketing Guide 2019

What started off as a platform where people would share and circulate photo (and later, video) content, is now a multifaceted visual content platform. Visual content tops all forms of content. So, if you aren’t already leveraging Instagram for your brand, you need to start right now.  Whether you want to plunge into organic content or boost your brand with paid Ads and sponsored content, Instagram has a lot to offer.  This platform allows you to experiment with multiple content formats. There is short-liv...

Upcoming Digital Marketing Tools in 2019 To Watch Out For

Gone are the days when customers would have to wait for TV commercials to catch a glimpse of the products/ brands they liked. As of December 2018, close to 4.1 billion people are using the internet to discover brands, gather more information about them and purchase products online.  Having a digital presence alone, will not help you achieve your goal. You need to have a strong plan of action for building an online presence. Most brands are using digital media to leave their digital footprints, and push up their...

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