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  • Instagram Deleting Fake Followers and The Impact On Your Business

    This November, Instagram made a very important announcement. In an effort to steer the platform clear off inauthentic activities, Instagram will be deleting fake Instagram followers. Instagram wants to provide a completely authentic, genuine experience to its users. In pursuit of this, Instagram has unleashed machine learning tools for identifying accounts that have fake followers. Many Instagram accounts have been found to be using third-party apps to get fake followers. Such users try to paint a completely dif...

    How GDPR Affects Facebook Advertising

    The European Union introduced the General Data Protection Regulation (GDPR) on 25th of May this year. A move aimed at protecting the data of millions of web users around the world. GDPR was rolled out after the Cambridge Analytica Case. GDPR brought in changes and modifications in the data privacy policies for businesses across Europe. The main aim of GDPR is to provide transparency to the users. This has also affected Facebook advertising and how brands on Facebook will use the data of Facebook users. Facebook ...

    8 Instagram Photo Editing Apps To Improve Your Feed

    Instagram is a 500-billion users’ strong platform today. About 25 billion brands have set up their business profiles on Instagram. A photo and video sharing platform, Instagram be a very lucrative channel to grow your business. On Instagram, you not only get to publicize and create awareness about your brand but also engage with people and turn them into customers. But using visual content to entice users into engaging or buying your products is no cakewalk. You are competing against a large number of brands f...

    How To Use Facebook Messenger To Grow Your Business

    Facebook is one of the most widely used platforms today. In fact, there are more than 2 billion monthly active users on Facebook today. At the same time, there are close to about 50 million businesses on Facebook. Imagine competing against so many brands when the Facebook algorithm has already made it difficult for your posts to appear before your target audience. The competition for organic reach is already very high, and while Facebook Ads can be helpful, Facebook has another feature meant for businesses. Brands ...

    How to Craft The Best Instagram Bio For Business

    Instagram is the ultimate social media platform today. It has close to 800 million monthly active users. What’s more, as a photo and video sharing social media app, Instagram provides a platform to businesses to showcase their products and run creative campaigns. Statistics show that a huge percentage of Instagram users follow a business on Instagram. With Instagram’s infinite potential as a platform for growing your business, you have to strategies your Insta-game as efficiently as possible. To make the ...

    5 Instagram trends changing the industry in 2018

    Instagram has a user base as large as 500 million on a daily basis. Given this huge base of users, Instagram can be a very fruitful investment of your social media plan. In fact, statistics show that Instagram users follow at least 1 business profile on Instagram. Whether you are a B2B brand or a B2C brand, Instagram can be a very helpful platform for the growth of your business. Instagram comes with not only its photo and video sharing features, but various other features like stories that make it a very popula...

    9 Ways To Creatively Use Instagram Stories For Your Business

    Instagram is one of the most popular social media channels for audience and brands alike. Your audience has a soft spot for visual content in particular. They love the photos, the videos, the infographics and other forms of visual content. Instagram with its photo and video sharing features, provides businesses with just the ideal social media marketing platform. Businesses can use Instagram in so many ways to create content that fulfils all their goals- to market their products, to drive traffic to their websit...

    GDPR & Social Media-What The Updated Privacy Policies Mean

    You have probably noticed a number of apps and websites flooding your inbox with privacy policy emails lately, even the sites that you haven’t visited in years. These emails are likely from companies announcing that they have changed their privacy policy and asking you to agree with them. There are new privacy and cookie notices popping up on websites too, and some popular apps like Klout have completely shut down out of nowhere. These occurrences are not just coincidences. The driving force behind all thes...

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