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  • Tips for Every Facebook Marketer

    Social media marketing is an incredible opportunity to connect with your audience in an intimate, immediate way - but at the same time, it's also true that not all social networks are created equally. Someone who signs up for Twitter is looking for a very different experience than they are on Instagram, LinkedIn or even Facebook. As one of the oldest social networks in existence, Facebook is also perhaps the most versatile. It's business model has pivoted in a number of interesting ways over the years, meaning t...

    Top 7 User Generated Content Campaigns Of All Time

    The best way to market your brand is to bring your customers to become brand advocates. Tapping into the power of peer recommendations is the best way to market your brand to your target audience. After all, customer reviews are more impactful than marketing content by brands. Getting your users to feature your brand and/or products in their content comes with its own set of benefits. Firstly, user-generated content campaigns can help you establish the trust of your target audience through brand features in use...

    Step By Step Strategy On How To Work With Influencers

    Influencer marketing is an integral part of every social media marketing model. As a brand, you should tap into the potential of these niche content creators with huge follower bases. Influencer marketing can help you expand brand awareness by allowing you to reach not just your own audiences, but also that of your Influencer partners. Apart from helping you reach a larger target audience, collaborating with Influencers comes with other perks, as well. Since Influencers are experienced content creators, you ...

    6 Tips For Creating An Effective User-Generated Content Strategy

    Head to AirBnB’s Instagram account and you will see a feed populated with beautiful destinations and lodgings. If you didn’t already know, AirBnB populates its feed with user-generated content only. AirBnB, in this sense, is an example of a good user-generated content strategy. User-generated content comes with its own set of benefits. It has been found that millennials are more likely to be influenced by peer reviews, than by brand-centric content alone. UGCs help establish your brand loyalty and also add ...

    Influencer Marketing Platform For Brands And Agencies

    One of the best ways to market your brand on social media is through Influencer marketing. With Influencer marketing expected to become a $ 10 billion industry by 2020, you should invest in Influencer partnerships to capitalize on their talent and fan base. Leveraging Influencers’ content creation skills, as well as their influence will help you in marketing your brand and products more effectively. The benefits of bringing Influencers on board are many. Capitalize on the power of peer review in the right way...

    7 Twitter Bio Tips For Business

    Want to scale up your presence on Twitter? Want to attract more followers to your Twitter profile? Twitter is one of the best platforms for you to grow your brand. There are many different ways by which you can leverage Twitter to grow your brand. One of the easiest ways to do that is by optimizing your Twitter bio. Your Twitter Bio is the first thing that a Twitter user sees when they visit your profile. It is also your chance to grab your audience’s attention and hook them onto your brand. If you want t...

    Best Tools For Marketing Your YouTube Channel

      Your audience loves visual content, and when it comes to visual content, video is one of the top-performing content formats. If you want to tap into the potential of video content for your brand, YouTube is one of the best platforms to get started with. The video-sharing platform boasts of a huge user-base. YouTube has more than 1.9 billion monthly active users. If you are not already leveraging the platform to get your content in front of such a huge audience, you should get started now. Whether ...

    7 Best Video Editing Tools For Social Media

    Video content is one of the most engaging content formats. Given the short attention span that humans have, video content is the best form of content to capitalize on. For every social media platform that you are using, you should have a good mix of video, picture and other forms of content. But, since video content is most popular amongst the audiences, as a brand, you should prioritize on creating and posting videos more often. If you want to leverage your video-marketing strategy to push for better engag...

    A Simplified Guide To Selling With Instagram Shoppable Posts And Stories

    Ever since Instagram launched its in-app shopping feature in February 2018, it has opened the door for many businesses to sell their products on the platform. By using this feature, not only are you offering a great experience for your customers you are also getting a chance to attain a return on all the efforts and money that goes into your social media management. With Instagram shoppable posts and stories, you can directly generate sales on the platform. Head to the ‘Explore’ page on Instagram and you wi...

    5 Best Tools To Track Instagram Analytics

    Tracking your content performance is an integral part of your Instagram marketing strategy. Having a good idea about how you are performing on the platform can help give a direction to your next set of steps. Fortunately, there are tools catering to your Instagram analytics that help you uncover important insights about your activity. Based on these insights, you can maneuver your strategy to create and deliver content that your audience likes. The very idea behind using social media analytics tools is to di...

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