Your audience loves visual content, and when it comes to visual content, video is one of the top-performing content formats. If you want to tap into the potential of video content for your brand, YouTube is one of the best platforms to get started with.
The video-sharing platform boasts of a huge user-base. YouTube has more than 1.9 billion monthly active users. If you are not already leveraging the platform to get your content in front of such a huge audience, you should get started now.
Whether you are a newbie to the platform or a seasoned YouTube marketer, you need to constantly work on enhancing your YouTube channel. In order to get more engagement and views for your YouTube videos, you need to have a good video marketing strategy in place.
A good YouTube strategy calls for the right mix of tools for your YouTube channel. From helping you edit your videos to tracking your performance through in-depth insights, your tools should help you achieve these objectives.
Here is a list of some of the best tools you can rely on, for marketing your YouTube channel-
UNBOX SOCIAL For Tracking YouTube Analytics
Want to know how your YouTube videos are doing? What’s working for your YouTube Channel and what isn’t? Who all are watching and engaging with your YouTube videos?
The social media analytics tool by Unbox Social helps you answer all these questions. You can get end-to-end insights about your performance on YouTube with this tool.
Capture engagement as well as deeper metrics such as audience retention
rate, along with video views and video shares, all at one place. You can also monitor the analytics for every video that you post on YouTube. Track audience retention rate, viewer demographics and engagement levels for every video that you post on your YouTube channel.
Dig deeper into your audience with the Audience Insights. Know who your audience is and what their age and gender composition is, with the help of this YouTube analytics tool.
FILMORA For Editing And Fine-tuning Videos
Filmora is your go-to video-editing tool for creating best quality videos. It comes with sound tools to help you add the perfect music or BGM for your videos using features such as audio equalizer, and keyframing.
Filmora also allows you to create interesting videos by layering different clips and employing green screen effects. You can add up to 100 layers of media to structure your content into appealing videos. With this tool, you can create high-definition videos that help add detail to your visuals.
Enhance video aesthetics with multiple creative filters, fisheye and camera shake removal, and slow-motion effects.
CAMTASIA For Screen Recording Videos For Tutorials and Instructional Videos
Want to create smooth, high-quality tutorial and how-to videos for your YouTube channel? Camtasia is a great tool to rely on.
Camtasia allows you to create professional-style videos for your YouTube channel. You don’t have to go through the hassles of creating and fine-tuning videos shot from another device. With this screen recording tool, you can simply screen record all the steps in a streamlined manner.
Whether it is how-to videos, demo videos, webinar recordings, explainer videos, and instructional videos, Camtasia helps you with all such videos.
Not only does Camtasia allow you to screen record your content, but it also allows you to add effects with the help of its drag and drop video editor. You can easily upload your final creations on YouTube.
CANVA For Designing Your Thumbnails, Creatives And More
As important as it is to have top-notch videos, it also important to fine-tune the aesthetics of your YouTube channel. You need to have a nice channel banner, appealing video thumbnails and a good profile picture for your YouTube channel.
Canva is a photo editing and graphics tool. It offers a variety of templates to pick from. You can create thumbnails for your YouTube videos in a matter of minutes using this tool. You can design thumbnails as well as banners for your YouTube channel from scratch or pick one of the ready-to-use templates.
Canva is a great tool for framing elements for your YouTube Ad creatives, as well.
ANIMAKER For Creating Videos With Animated Elements
The audience is a fan of video content and you need to constantly come up with new content ideas for your videos. You can add animated videos to your video content pool to add variety to your video content.
Animaker allows you to create animated videos in 6 different styles and offers features such as the Animaker Whiteboard for creating video animations from scratch. With its pro-level features like curve, record, transition effects, and multi-move, Animaker lets you create best quality animation videos.
You can also add voice-overs, BGMs, text to speech elements to the videos. You can access their music library to pick from over 50 different background music tracks and more than 175 sound effects.
TRINT For Adding Video Transcriptions
Want to get maximum engagement for your YouTube videos? Want to make your video content universal?
Get automated transcriptions for your videos with Trint. Adding transcriptions to your videos makes them consumable by universal audiences. Trint offers an easy to use tool with which you can add transcriptions for your videos. All you have to do is upload your audio or video files to the tool. Trint’s AI-powered tool generates searchable and editable transcripts in a matter of minutes.
Video has become an integral part of every brand’s content strategy. Tap into the potential of video marketing by marketing video content with YouTube. In order to optimize your YouTube channel, you need the right mix of tools. Here are some of the best tools for marketing your YouTube channel-
- Unbox Social for monitoring your YouTube channel performance
- Filmora for editing your videos to perfection
- Camtasia to screen record content for instructional and tutorial videos
- Canva for designing your thumbnails, and channel banner
- Animaker for inculcating animated elements into your YouTube video content strategy
- Trint for generating automated, editable video transcripts for your YouTube videos