Your Social media standing is the currency of today’s age. The number of followers tell us how big your influence is. Unsurprisingly, every person and brand is racing to get more followers. But looking at the followers is just half the equation, as you also need to know how active and useful these followers are. This is where Social media engagement comes in, adding another dimension to the formula.
What is Social Media Engagement?
Engagement is the ratio of how many people interact with your content when compared to how many view it. That interaction includes likes comments, shares, tags, etc, which signifies that the person enjoyed the content, and is interested to see more. For every platform that implements an algorithm to determine your feed, engagement plays a big role in deciding how many people get to see your posts. So that is one big reason on and you should try to improve your Social Media engagement.
Accessing your platform’s Insights/Analytics will show you most of your basic stats, but if you want something more detailed or granular, you might need to use 3rd party software to get inside it. Here is a list of tools that can help you to track your Social Media Engagement:
1. Unbox Social
We will start the list with our very own tool. UnboxSocial is a powerful social media analytics and reporting tool, with a simple and easy to understand interface. It provides social media managers with important metrics for all their profiles in one place, which can be accessed by your team. The results can be segmented on the basis of audience, stories, and posts to better track your progress.
What sets UnboxSocial apart is the ability to have a customised newsfeed to track the influencers, competitors and other related profiles that you wish to, so you are always up-to-date with what’s happening with them!
Hootsuite acts as a unified dashboard for you to easily handle all your social profiles from one place. You can also check conversations, comments and mentions of your brand from the app itself. Analytics for your campaigns, with data on how effective they are, are also provided. You can connect a cloud storage with the app, to easily access media like photos, videos and documents when needed. The dashboard can be shared by the team, as multiple users can access an account. There is a chat option as well, for discussions within the team. Learn more about your audience, make tailored campaigns and improve your social media engagement.
SproutSocial has features that will come handy for accounts of all sizes. Their dashboard gives you the ability to reply to your facebook, twitter, Instagram and LinkedIn messages from their dashboard. Similarly, you can reply to all the comments from the same place. Their search feature lets you find profiles that are talking about you, and communicate with them. This is done by looking for captions, mentions, comments and reviews. Engagement reports and suggestions for your paid campaigns are also provided, making this an important tool to increase Social media engagement. All major platforms, like Facebook, Instagram, Twitter, LinkedIn, Google+ are supported.
If your content relies more on images, and Instagram and Pinterest are your most preferred platforms, Tailwind’s visual marketing tools will seem very useful. Apart from scheduling posts in advance, they also provide useful analytics like the best times to post and how to reach your target audience. The inbuilt analytics are needed for Social media monitoring and engagement. You can add collaborators to work together as a team as well. Inputs such as how to optimise a campaign, which hashtags to use and when to publish are all provided to remove any guesswork at the time of uploading.
This one is a specialist for Twitter analytics. They provide data on twitter engagement, along with easy to understand graphs and charts, and also help you optimize them. Their universal search feature can help you reach the correct people via searching for keywords in people’s bios. To know your fans better, Followerwonk also provides a breakup of your followers based on demographics, locations, who they follow, what they tweet about etc. Other information like competitor’s performance can also be tracked.
Buffer is the starting point for many users to social media monitoring and engagement because of the vast feature set provided in its free package, before you need to upgrade. It has an easy to use post scheduler that works on Instagram, Twitter and Facebook, without needing to leave the app. Along the same lines, analytics of these posts can all be viewed in the same place. Multiple people can access the dashboard, making this ideal for teams. The app supports LinkedIn, Google+ and Pinterest too.
Iconosquare is a Social media engagement tool, which focuses on using data to make better campaigns. It tracks insights like engagement and growth while understanding your audience better. Details like demographics, age, location, preferences etc of your follower base are provided. The tool also measures your engagement metrics such as posts and stories. Iconosquare also suggests the time when most of your followers are online. You can measure your social media engagement or your performance by analysing these metrics together.
Oktopost is an analytical tool that helps companies save time while using Social. It includes all publishing tools, and also tracks these posts and provides you with the related metrics. Oktopost also allows you to monitor paid promotions and campaigns. This data can be directly shared with other automation/scheduling platforms to get the most out of a campaign. A part of their strategy also includes increasing social advocacy through their employees.
Understanding your audience better is the biggest piece to the puzzle of better social media presence. It helps you design content specifically for their needs and interests. This is how you reach the correct audience when you are trying to gain new followers and increase your reach.
You also learn a lot about your content using these social media engagement tools, so you know where to invest money for future campaigns. Spending a little more time in this stage goes a long way in ensuring that you use your social media to their highest potential.