YouTube is one of the biggest online platforms today, with more than 30 billion monthly users. You can leverage the huge audience base of this video sharing platform and increase your YouTube video (s) and channel views.
The users are spending around 40 minutes on an average on YouTube for every session. YouTube algorithm gives weightage to videos with higher watch time. Naturally, you too would want to increase YouTube views and watch time. Brands and individuals are posting videos with different types of content on the platform. Increasing your YouTube views may seem overwhelming in the huge pool of videos on the platform.
Relying on 3rd party apps to increase YouTube views is a big no, when it comes to increasing YouTube views. YouTube can detect the presence of third party apps. But with these 12 comprehensive tips given below, you can easily ace your YouTube views. Despite the huge competition, you can leverage YouTube analytics to get more YouTube views.
Here are a few simple tips on how to get more views on YouTube:
1. Optimise your video title and description
Your YouTube video title should naturally express what the video is going to be all about. It should pull the user towards your video and start playing it. Use a compelling title for your videos, to draw audience’s attention.
Make it keyword rich by using SEO methods like using tools like keyword planners. This will be helpful in gaining organic reach for your videos.
At the same time, make sure your description goes well with the video content and the title. It should be just appropriate to the content of the video. It should be optimised for SEO purposes as well.
2. Use a good thumbnail image
One of the most important things to do is to get your thumbnail image right. Your thumbnail image represents what your video is going to be about. Optimise it completely to make it look good. It should catch the attention of your audience. Everytime users look at the thumbnail, they should be pushed to hit the play button.
Before a user plays a video, they will look at the description. It is very important that the thumbnail image should match with the title and description.
You can increase your YouTube views by using a good, optimised thumbnail image. You need to have a clear, high quality image for your thumbnail.Thumbnails should also have captions with big fonts that give away a snippet of the video content. The idea is to compel your audience to play the video.
3. Create valuable content
Want to know a great tip on how to get more views on YouTube?
Create content that adds value to your audience. As a brand, the best way to market your products is through show and tell. Product demonstrations are one way to entice your audience. You can have user generated content as well.
Educational videos, how-to videos, interviews with subject matter experts are some of the most popular types of YouTube video content. Tutorials and product reviews are some other types of videos that the audience like.
Try to create YouTube videos that inculcate such content or which adds value to the audience. You can also take inspiration from viral topics and trends to create video content.
4. Use cards and end screen
Use calls to action on your YouTube videos. YouTube offers you the features of cards and end screens. You can add cards to your videos as scripted calls to action to other videos, playlists, websites etc. Cards are a good way to take your viewers to other videos, playlists etc. whenever you make mentions to related topics. By doing this, you can take your audience to other videos, playlists etc.
End screens are another call to action you can add around 5-20 seconds before the video ends. With end screens too, you can take your viewers to other videos, playlists etc. You can also get your viewers to subscribe to your channel, which will help increase YouTube videos.
With end screen and cards, you can take your viewers to other playlists, videos and even take them to the subscription button on your channel. Using these calls to action on your videos will help you increase YouTube views.
5. Push for subscriptions
If your audience has subscribed to your channel, your latest videos will appear on their YouTube homepage. So if you want to increase your YouTube views you should encourage your audience to subscribe to your channel. Ask them to switch on the notifications for every new video that you add.
Every time you add a new video, you will be able to reach more people and get more views.
6. Influencer marketing
Partner with influencers to get access to a larger audience and to leverage their unique content creation skills.
Working with influencers puts you at an advantage of getting access to not just your audience, but also that of the influencers. Since influencers are known to have large followings on social media, collaborating with them will be very lucrative. Larger the audience, higher your YouTube views.
Another advantage with influencer marketing is creation of unique content. You can collaborate with niche influencers specialising in your field to create engaging videos that drive views.
7. Monitor your performance
In order to increase YouTube views, you need to know how your performance is. A good YouTube Analytics tool will help you monitor all your video metrics. You can monitor your audience retention rate.
Which videos had lower retention rates? You may want to avoid repeating content that is not retaining your audience. Learn from videos that did not get you the desired retention rate. Take inspiration from videos that generated higher retention rates. This will help you create videos that will generate more views.
You can use Unbox Social’s Analytics and reporting tool to monitor your YouTube Analytics comprehensively. You can gain insights on your important YouTube video metrics with this tool.
8. Post on social media
Leverage your social media presence on other platforms. Share your videos on Facebook, Instagram and Twitter. By doing this, you will be able to reach to your audience on other platforms as well.
In this way, with your videos across platforms, you will be able to expand your audience and increase your overall views.
9. Use YouTube Ads
Using YouTube ads is a sure shot way of increasing YouTube views. You can use the true view in-stream Ads, the bumper ads or the Trueview discovery Ads.
The true view in stream ads are skippable and are added before videos. Bumper Ads are 6 second videos added in between videos. Trueview discovery Ads appear on the YouTube homepage, search results and next to related videos.
YouTube Ads, in this sense, are a worthy investment. With this feature , your videos will surely appear before your target audience, thus increasing your overall views.
Increasing YouTube views is very simple. YouTube has various on platform tools which you can leverage to increase your views.
Here is a list of all the tips you can follow to increase your YouTube views:
- Optimise the title and description for YouTube videos to pique audience interests
- Create an eye catching thumbnail image for your videos
- Create content that adds value for your audience
- Employ cards and end screens ad calls to action taking viewers to your other videos, playlists and channels
- Encourage subscriptions to expand your audience
- Partner with niche influencers to reach out to a larger audience and leverage their content creation skills
- Monitor your video metrics to enhance your performance
- Post on other social media platforms for increased viewership
- Get YouTube Ads for a sure shot increase in your video usage