Video content is one of the most engaging content formats. Given the short attention span that humans have, video content is the best form of content to capitalize on.
For every social media platform that you are using, you should have a good mix of video, picture and other forms of content. But, since video content is most popular amongst the audiences, as a brand, you should prioritize on creating and posting videos more often.
If you want to leverage your video-marketing strategy to push for better engagement across platforms, you need best-quality videos. A good video strategy calls for a well-edited video, with good resolution backed by a strong planning strategy.
As a part of planning out your video strategy, it is important for you to keep track of how your videos are performing. You need to be aware of what is working for your brand and what is not. You can use the Social Media Analytics Tool by Unbox Social to track your performance. The insights provided by the tool will help you identify your strengths and weaknesses. You can then use these insights to create high-quality videos for your brand.
Living up to the high-quality content that gets circulated on the platforms is not an easy task. Good thing is, you don’t have to hire external help to work on and improve your videos. There are various social media tools out there, that help you optimize your video marketing strategy.
Let’s explore some of these tools and dig into their features.
Animoto is a video making tool using which, you can create videos from scratch or with interesting storyboards. The tool allows you to easily drag and drop photos as well as videos into storyboard templates.
You can add and adjust attractive fonts, colors, and more to customize your videos. You can also adjust the music in these videos.
Animoto comes with an easy-to-use drag and drop menu. It also offers a range of pre-designed templates of high quality which you can use and blend with your content.
Magisto offers an A.I. powered video editor to help you create marketing and/or product videos. This tool is very easy to use. All you have to do to get started with Magisto is upload videos and photos that you want to be included in the final creation.
Once you have added the video and photo to the tool, you can pick a video-editing style and a relevant soundtrack from their library. The A.I. powered video-editing tool will then automatically analyze and edit your videos to bring you a final creation.
Biteable is a video-editing tool that allows you to create video content in a matter of minutes. This social media tool comes with the Biteable Studio, a library of animations and more than 85,000 video clips to choose from.
To give your videos a structure and design, this video-maker offers a whole range of templates to pick from. It allows you to customize videos to your style, as well. You can add your own photos and clips and add relevant animations and effects to these. With Biteable, you can also add branding to all your projects.
Once you have built a video-creation, you can share it across social media platforms, with just a push of a button.
Animaker is your go-to tool for creating videos featuring animated characters and/or elements. It comes with a huge library of animated characters, backgrounds, charts, icons, properties and more. Whether you want to create videos for your freelancing projects or for your personal projects, Animaker will come in handy.
You can pick from one of the 6 video styles- infographic, 2D, handcraft, whiteboard, 2.5D, and typography. You also get the option to mix and match multiple styles, to create a dynamic video for your social media.
This tool allows for effortless, customized video-making with a range of features such as curve, camera in & camera out, and record. You can take your creations on this social media video-editing tool by using their extensive audio features.
Animaker allows you to add text to speech, pick from more than 50 background soundtracks and 175 sound effects. You may also go for direct voice recording or import soundtracks, and voiceovers of your own.
Typito is a great social media tool for video editing. The good thing about Typito is that it allows you to optimize your videos according to every social media platform in a seamless manner.
The tool comes with over 200 different motion graphics templates, all of which are professional and customizable. Whether you want to create videos for news, events, food, travel or vlogging, this is just the perfect tool to invest in.
Typito offers a range of fonts, logos and color templates to bring life to your videos. You can also easily inculcate branding into your videos with this tool.
Moovly is a video-editing tool that allows you to use its drag and drop video-maker. It comes with a whole range of in-built video templates to choose from. You also have the option of starting from scratch with Moovly.
You can add videos, sounds, and images to edit and fine-tune your videos to perfection. You may then download your videos or share them directly across your social media accounts.
Adobe Spark is another option that you can consider investing in. This video editing tool for social media allows you to build video stories, webpages, and social graphics, free of cost.
With Spark, you can create high-quality videos using cinematic motion and professional quality soundtracks to create great quality videos. To brand your videos, you can add logos, fonts, and colors where relevant.
SUMMING IT UP
Video is the most engaging form of content on social media. If you want to leverage videos on your social media, you need to refine them to perfection. For this purpose, you need to invest in a good video-editing tool. These are some of the video-editing tools that you can check out –
- Animoto for creating videos from scratch or with a range of professionally designed templates
- Magisto for creating interesting videos for your product marketing content
- Biteable for generating good videos in a matter of minutes
- Animaker for creating great-quality animated videos
- Typito for building video content effortlessly
- Moovly for creating dynamic video content for your social media
- Adobe Spark for generating high quality, cinematic style videos