6 YouTube Analytics Tools To Improve Your Video Strategy

There’s a lot that goes into creating videos for your YouTube channel. So many tools to optimize your video content, automate and manage video sharing, and so on, go into executing your strategy. More than one billion people, that is, one-third of all the people on the internet, are watching YouTube videos every day.

You need to make the most of the huge user base of this platform. Employing tools for video editing, content optimization, SEO etc, can help you achieve your video marketing goals to a great extent. At the same time, you also need to monitor and analyze your performance. If you really want to ace your YouTube marketing strategy, you should use the right set of YouTube marketing tools. YouTube analytics tool can help you in understanding your target audience and how they are responding to your content on the platform.

More than one billion people, that is, one-third of all the people on the internet, are watching YouTube videos every day.

With YouTube Analytics, you can determine which aspects of your YouTube video strategy need attention and which ones are doing well. These tools will also help you determine which kind of content is drawing views and engagement and analyze the demographic features of your audience.

There are many tools out there, that can help you get an answer to these questions. Here is a list of 6 YouTube analytical tools that you can use to improve your video strategy:

1. Unbox Social

Unbox Social is a handy, versatile tool that helps in tracking your social media performance.

With the YouTube analytics tool offered by Unbox Social, you can ascertain the ideal content format to gain traction among your audience. Shape your YouTube strategy based on important data associated with your YouTube channel.

Shape your YouTube strategy based on important data associated with your YouTube channel.

Find the best time to add videos on your YouTube channel with the help of this tool. You can also get information and insights on video watch time through this tool.

Important insights that this YouTube analytics tool offers include audience retention rate, video video shares, ideal time to post content, and growth rate of subscribers.

YouTube Analytics

Unbox Social also provides demographic insights. Through this feature, you can derive information on the age, gender and geographical location of your audience.

Further, this YouTube analytics tool helps you jump into insights around every single video you put out on the platform. Using this, you can plan out your YouTube strategy.

You can also initiate easy to read reports in multiple formats. You can schedule reports in advance to get a consistent update on your performance.

Wondering how your videos are faring on YouTube?
Dig deeper into your channel’s performance on YouTube with in-depth insights by Unbox Social.



2. YouTube Analytics

Youtube analytics tool

The native analytics tool that YouTube offers, is another option you can go for. It provides basic insights on your YouTube video analytics. With the YouTube analytics tool, you can generate watch time reports, interaction reports and earnings reports.

Use the native YouTube Analytics tool by Unbox Social to derive basic insights on your YouTube videos.

Each of these reports provides an overall and metric-wise analysis of the performance of your YouTube channel and video. As you explore specific metric reports on your dashboard, you get an in-depth analysis of your performance.

How long a particular video was watched? What is the age of the people watching your videos? Through which sources are your videos drawing traffic? With the YouTube analytics tool, you can get answers to all these questions.

Using inputs derived from this YouTube analytical tool, you can derive a strategy that will help you achieve your goals on this platform.

3. Channel Meter

Analytical tool for YouTube

Channel Meter comes with a comprehensive dashboard capturing the overview of data on your video performance. With this tool, you can automatically monitor your performance and gain valuable insights of your audience. You can also track influencers’ activity using this YouTube channel analytics and video tool.

Channel Meter provides intuitive analytics and helps you to generate data quickly and simplifies heavy data-filled spreadsheets. You can also track your YouTube Ads earnings using this tool, whether on a daily basis, monthly basis or weekly basis.

Track your YouTube Ads earnings using this tool.

Through this tool, categorization and analysis of your video data is also made easier and smarter. You can keep a watch on the competitive landscape and monitor your performance against others in the industry, with the help of the Benchmarking feature that comes with this tool.

4. Tubular Labs

Social media analytics

Tubular Labs is a YouTube analytics tool with which you can benchmark your performance against that of your competition. Measure trend and content opportunities and analyze your performance by different segmentations.

The Video Intelligence feature analyzes videos across industries and also provides information on which content strategies worked and those that did not. It helps you to find a group of videos that align with your business needs. With the Performance Insights feature, you can analyze your performance by video duration, format, genre, etc.

Apart from these features, the tool also provides the audience analytics feature. You can use this tool to gain unique insights on age, gender, location and affinity of your audience.

5. Quintly

Quintly provides an easy-to-use YouTube video analytics tool.  With this tool, you can track and analyze all the data from your videos across different channels that you manage. This YouTube channel analytics and video analytics tool help you to optimize your video marketing strategy on YouTube through its neat and comprehensive features.

Quintly comes with a user-friendly metric library, which means that you can easily explore different metrics on this platform and arrange them on their easily-navigable dashboard. You can also draw meaningful reports and insights on your channels as well as benchmark your performance against that of your competitors.

With this tool, getting YouTube analytics reports becomes smooth and streamlined. These reports are highly comprehensive and you can send these out to the desired recipients automatically using this tool. You can export data in JPG, PDF, XLS, and CSV formats and share these as interactive web pages with your clients or colleagues.

6. Klipfolio

Klipfolio is a great tool for tracking your performance on YouTube. With the Klipfolio custom dashboard, you can easily monitor your KPIs and metrics. The tool comes with TV Dashboards with insights on your YouTube video marketing efforts. Klipfolio can be used to create customized charts and visualizations of YouTube data.

You can use pre-built YouTube metrics to create a dashboard such as ‘Top 10 videos by views’ for ranking your top 10 videos. You can also determine how well your audience is responding to your content with this tool. Lastly, under the ‘YouTube channel subscribers’ chart, you can track the total number of views on your YouTube channel in the past 30 days.

You can also create custom dashboards by querying your data with the help of the Klipfolio data connector.

7. SocialBakers

SocialBakers is a great YouTube analytics tool with which you can get deep insights about your audience and gain content intelligence. With this tool, you can also conduct social media benchmarking and much more.

Get deep insights about your audience and gain content intelligence.

SocialBakers comes with an ‘Audience Analytics’ tool which uncovers important information about your audience. You can get data on audience affinities, interests and demographics. Through this feature, you can also find top influencers that may have a good impact on your audience.

Another good feature from SocialBakers is their ‘Content Intelligence’ tool. It provides smart recommendations on the best time to publish content, apart from in-depth content analysis and access to top performing content pieces for YouTube.

The social media monitoring tool provides the social media analytics tool. You can gather competitive intelligence and insights that will help you outperform your key competitors.


Creating content for and managing your YouTube channel can be overwhelming. You need to monitor and analyze your KPIs and metrics alongside your YouTube video marketing efforts to get the best results. YouTube analytical tools are built to help you carry out the task of gaining insights and data on your YouTube performance.

Such insights are helpful in directing your YouTube video strategy.

Here is a set of top features of the YouTube analytical tools listed above:

  • Unbox Social- Handy, versatile YouTube analytics tool offering easy-to-read reports.
  • YouTube analytics tool – All in one tool offered by YouTube for free.
  • Channel Meter- Smarter segmentation of Youtube video data and monitoring of influencer activity.
  • Tubular Labs- Video intelligence that monitors videos across industries.
  • Quintly- Easy benchmarking of performance against the competition.
  • Klipfolio- Sophisticated and flexible dashboards that make data visualization interesting.
  • SocialBakers- Content intelligence and insights about audience affinities and interests.

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